Audience pp
- 1. Who would be the target audience for your media product and how did you attract your target audience? Lizzy
- 2. Socio-demographic Grouping Grade Social Class Chief income earners occupation A Upper Middle Higher management – Administrative or professional B Middle Intermediate managerial – administrative or professional C1 Lower Middle Supervisory or clerical & junior management - administrative or professional C2 Skilled Working Skilled manual workers D Working Semi and unskilled manual workers E Lowest levels of sustenance Casual or low grade workers. Pensioners who rely on welfare state for income. My target audience would be in the A, B and C1 demographic, as these people would have the money to afford a more upper class and sophisticated magazine. The indie genre also seems to have a higher socio demographic.
- 3. Richard Dyer’s Utopian Solutions Theory • Richard Dyer’s theory suggests that audiences will respond to a message in a media text if it offers compensation in things which they lack in their own lives. For example, if a consumer feels lonely or isolated, they would watch a television program which involves happy social people. This is known as the ‘Utopian Solutions’ Theory. • In my magazine I have tried to target the ‘boredom’ and ‘isolation’ inadequacies, due to my magazine being relatively light hearted and will provide my audience with entertainment. My magazine features the artist ‘Lou Warme’ who is a star that is approachable and easy going. This will create a connection with the consumer and the star – making the audience feel less lonely.
- 4. Maslow’s Hierarchy of Needs • Maslow’s theory states that we all have the same 5 basic needs. The most basic of needs are shown at the bottom of the triangle, you need these in order to survive, and the higher on the triangle you go the closer you are to self actualization. • Maslow’s theory can be applied to media texts, as people read magazines in order to receive certain gratifications from them. For example, you can read an article about a celebrity, this involves you with a group of people who also admire the celebrity. • Due to the indie genre, my magazine is presented in a creative way, I will be trying to focus on creativity and self actualization. I will also focus on love and belonging.
- 5. Post Production • I have found that audiences like a strong mast head, a famous face on the cover of the magazine and a catchy strapline • Some also liked how magazines maintain a style all the way through, by either using fonts or colour schemes • I applied this to Idolize by having a strong cover, and masthead. I maintained all the fonts throughout the magazine showing continuity.