What would be the target audience for your media product, and how did you attract/address your audience?
- 1. Who would be the target audience for your media product and how did you attract/address your audience? By Eloise Kemp
- 2. Socio Demographic Grouping Grade Social Class Chief income earner’s occupation A Upper middle class Higher management, administrative or professional B Middle class Intermediate managerial, administrative or professional C1 Lower middle class Supervisory or clerical and junior managerial, administrative or professional C2 Skilled working class Skilled manual workers D Working class Semi and unskilled manual workers E Those at lowest levels of sustenance Casual or lowest grade workers, pensioners and other who depend on the welfare state for their income. Advertisers and marketing companies use a social grade categorizing system to define their target audiences (based on their occupation) My target audience would be of the A, B and C1 demographic, as they will have a high income so will be able to afford to buy an upper class sophisticated indie magazine. Also the indie genre audience tends to have an upper class socio demographic.
- 3. Graham Burton: Socially and Media Grouped Audiences Socially grouped means grouped by factors such as age and gender. My target audience will be males and females aged 15 to 25 years old. Media grouped means an audience can be identified by their relationship with the media, or their media tastes, for example, magazine readers or rap music enthusiasts. My audience would be indie music enthusiasts also interested in fashion and have a strong individual sense of style.
- 4. John Hartley John Hartley added to Burton’s theory by looking in more detail at socially grouped audiences. He added the following categories: Self My audience would be interested in attending festivals, gigs and other forms of live music. They would also be interested in style as well as celebrity features. They would watch more unique and individual programs such as Skins or other in depth dramas, alongside the reality drama genre. Gender Male & Female Age Group A young adult age group ranging rom 15-25 Class Middle Class, as they will be style conscious and therefore want to buy into a sophisticated stylish product rather than to save money. Ethnicity My audience will be the British population which features a range of ethnicities but I will be mainly aiming at the western culture and heritage.
- 5. Richard Dyer’s Utopian SolutionsTheory Richard Dyer states that people will respond to a media text if it offers them compensation for the inadequacies in their own lives. Through the media audiences can vicariously live their lives and fulfill their wants and needs, leading them to strive to a utopian life. I will be targeting Isolation by creating a sense of community within my magazine by creating a relationship with the reader. I will also be targeting loneliness through the magazine’s presence on social networking sites such as twitter. Boredom shall be targeted through exciting features with celebrities. Inadequacy Solution Isolation Community Confusion Clarity Boredom Excitement Loneliness Social Networking
- 6. Maslow’s Hierarchy of Needs Abraham Maslow stated that we all have the same 8 basic needs as humans. I’m specially basing my magazine around the idea of self-actualization, due to the fact the magazine as there is creativity of the magazine. Also, Esteem can be applied as the stars featured are confident and stand out from the crowd. Love/belonging is also covered through the relationship built between the readers and the magazine through each issue bought and how the can be involved in the mag by submitting views through Twitter and other social media sites.
- 7. Post-Production Following on from my post production work I found that audiences enjoy a strong strap line, mast head and famous face on the cover of a magazine. The also mentioned that they liked how certain magazines maintain a house style by using the same color scheme throughout the magazine. I applied this to The Word by having a strong cover image, strapline and masthead. Also maintaining a pastel theme with triangles throughout the issue.