The document discusses considerations for targeting a young female audience for a chick flick movie. It analyzes the audience through research like questionnaires and online comments. The target audience is identified as 16-21 year old girls who can relate to the movies' themes of relationships and drama. The audience expects heightened emotions, attractive characters, romantic themes portrayed through lighting and editing, and conflicts between male and female leads. The document proposes engaging the audience through an mysterious enigma in the opening two minutes to raise questions and drive viewership.