Audience profiling
- 2. Target Audience • My target audience for my pop music magazine is males and females aged between 16 and 25 years of age. They will be people who are open minded and are open to trying out new genres and learning about different types of music through my magazine. I chose this target audience because this age range is the most up-to-date audience that is heavily exposed to mass culture. I have made a questionnaire in which 27 males and females completed. The questions were created so they could help me identify what people look for in music magazines and other different ideas like how they actually read the magazine. The results will help me greatly to decide what to do with my magazine.
- 3. Age • The results of my survey for this question show that the majority of the people who completed the survey were within my target audience age range, so the results will definitely help to show what this audience want in music magazines.
- 4. Gender • In my survey there were 15 males and 12 females that completed the survey. As my target audience will be both males and females, the results from this survey will help me establish what my target audience wants in my pop music magazine. 24 18 12 6 0
- 5. What appeals to the target audience • The results that show what makes a music magazine stand out to the audience highlight that: The brand (logo), House style and Celebrities in particular appeal to my target audience the most. This means that: I should make sure my brand is seen on all of my pages, I should make sure house style is good and consistent throughout and I should have stories and photos on celebrities too.
- 6. Price • As my target audience is within the typical student age range the magazine must be affordable to still retain an audience. The results below show that most people would pay £2.00 £3.99 for a music magazine. This result will help me when deciding what price to sell my magazine for to keep my audience pleased.
- 7. Preferences in music magazines • For all of the options in this question the lowest got 50% of people liking interesting articles within the magazine. This gives me an indication that I should try and involve all of these aspects in my music magazine as many people like them in their music magazines. For example, famous people was one of the most popular options in this question so I should be sure to add many famous artists’ names on the front cover and contents page to draw in their fan base too. 20 40 60 80 100
- 8. How music magazines are read • It is obvious that more people read hard copies of music magazines because online versions and ereaders are still in their infancy. However, I think that I will include an online link to the music magazines website where you can look at the online version as it is a new concept that is getting more popular.
- 9. Social networks • Facebook and twitter seem to be the most popular answer on this question. This shows me that I should be sure to have my music magazine’s facebook page and twitter account advertised to keep everyone updated. Myspace and google+ are not so popular so I am going to stick with facebook and twitter as I know myself how popular these networks are.
- 10. Why do you read music magazines? In this question I let people answer in their own words. From the results it seem most people read music magazines to keep up to date with the music world and celebrities and also to have fun. This means I must have new content in my magazine with up and coming artists along with the artists of today. I should also try to interact with my audience as much as possible with competitions, quizzes, etc. I should also try to entertain my audience as much as possible so they can enjoy the magazine. • • • • • • For fun Interesting to read. Cause I like to see what celebs are doing Fun to read and good to know what everyone's doing and what albums are good See above Something to read whilst I have a break or rest. Interesting reads most of the time. Music mags have much more personality than any other style of mags for me.