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AUDIENCE SURVEY RESPONSES AND
              ANALYSIS
I conducted a survey in which I asked media studies students various general questions about
music videos. The responses for these questions will be significant during the next stage of the
      process because I can take their views into account and plan my video accordingly.



   1)



                             May have seen a lot of      Suggests these people know
                             music videos, meaning       a lot about music videos and
                             my video should be          the typical conventions
                             unique and stand out
                             from existing products
2)   The differences between the
     results show that genres are
     certainly considered important
     from an audiences point of view,
                                        Pop videos are the most popular – probably
     and should be researched           because they receive most airtime on music
     thoroughly.                        channels e.g. MTV




 No one chose the Folk                                    Indie and Rock genres are both fairly
 genre as their favourite                                 popular – generally concept or
 – lack of interesting folk                               performance based videos
 videos?
The artist being present in the video is
                   clearly an important factor for the
3)                 audience to enjoy the video




                   A small percentage prefer not to see the
                   artist/artists, perhaps they prefer
                   conceptual, more abstract videos, or may
                   even prefer actors in narrative videos

4)




     Although some disagree, narrative based videos
     seem to be generally more engaging for the
     audience, and possible more memorable
5)


          Majority of people asked do enjoy humour in a music
          videos. However, only certain genres of music allow for
          humour to be appropriate e.g. Rap, Indie and possible
          RnB




6)


     Depending on the mood of the song
     choice, dance would be an important part of a
     music video. I should also consider that in order
     to have a successful routine in the video I must
     find dancers as opposed to people with no
     previous experience
7)



                                     Important to suit the mood of the song, and not to
                                     overshadow the purpose of the music video – to promote
                                     the song itself




Results show that the video should                        Too much diegetic sound can
be engaging but not unrealistic or                        distract from the message of the
unrelated to the music                                    video, should only use it sparingly
8)



                                                In order for the video to be engaging throughout, it is a good idea
                                                to use more than one location. This is not only beneficial from an
                                                audience’s point of view but will allow me to experiment with
                                                lighting and mise-en-scene

9)



     This result tells me that although the video is used in order to sell
     the song, there are other important factors and uses of a music
     video that I must consider
CONCLUSIONS
•   Genres need to be considered carefully and researched thoroughly
•   The pop genre is the most popular style of video while folk is the least popular
•   The majority of people would prefer to see the artist in the video
•   In order for the video to be interesting and unique for the audience, a story must develop
    and unfold
•   I should research humour in music videos and how successful they have been in the past, as
    most of the people asked said they enjoy a comic element to a music video
•   Once the song choice has been selected, I should determine whether dance would be
    suitable
•   Too much diegetic sound can seriously hinder the effectiveness of the music video
•   I should try and shoot the video in multiple locations as opposed to a single location
•   Watching music videos often leads to the purchase of the song, but also serves other
    purposes

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Audience response survey

  • 1. AUDIENCE SURVEY RESPONSES AND ANALYSIS I conducted a survey in which I asked media studies students various general questions about music videos. The responses for these questions will be significant during the next stage of the process because I can take their views into account and plan my video accordingly. 1) May have seen a lot of Suggests these people know music videos, meaning a lot about music videos and my video should be the typical conventions unique and stand out from existing products
  • 2. 2) The differences between the results show that genres are certainly considered important from an audiences point of view, Pop videos are the most popular – probably and should be researched because they receive most airtime on music thoroughly. channels e.g. MTV No one chose the Folk Indie and Rock genres are both fairly genre as their favourite popular – generally concept or – lack of interesting folk performance based videos videos?
  • 3. The artist being present in the video is clearly an important factor for the 3) audience to enjoy the video A small percentage prefer not to see the artist/artists, perhaps they prefer conceptual, more abstract videos, or may even prefer actors in narrative videos 4) Although some disagree, narrative based videos seem to be generally more engaging for the audience, and possible more memorable
  • 4. 5) Majority of people asked do enjoy humour in a music videos. However, only certain genres of music allow for humour to be appropriate e.g. Rap, Indie and possible RnB 6) Depending on the mood of the song choice, dance would be an important part of a music video. I should also consider that in order to have a successful routine in the video I must find dancers as opposed to people with no previous experience
  • 5. 7) Important to suit the mood of the song, and not to overshadow the purpose of the music video – to promote the song itself Results show that the video should Too much diegetic sound can be engaging but not unrealistic or distract from the message of the unrelated to the music video, should only use it sparingly
  • 6. 8) In order for the video to be engaging throughout, it is a good idea to use more than one location. This is not only beneficial from an audience’s point of view but will allow me to experiment with lighting and mise-en-scene 9) This result tells me that although the video is used in order to sell the song, there are other important factors and uses of a music video that I must consider
  • 7. CONCLUSIONS • Genres need to be considered carefully and researched thoroughly • The pop genre is the most popular style of video while folk is the least popular • The majority of people would prefer to see the artist in the video • In order for the video to be interesting and unique for the audience, a story must develop and unfold • I should research humour in music videos and how successful they have been in the past, as most of the people asked said they enjoy a comic element to a music video • Once the song choice has been selected, I should determine whether dance would be suitable • Too much diegetic sound can seriously hinder the effectiveness of the music video • I should try and shoot the video in multiple locations as opposed to a single location • Watching music videos often leads to the purchase of the song, but also serves other purposes