Purpose of a digipak
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A digipak is used to promote an album by making the CD eye-catching through the use of art and images that express a message about the musician and music, while also listing the album contents and incorporating the artist's corporate identity as a recurring theme across additional stored promotional materials like booklets and posters included to attract both fans and a wider audience.
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Purpose of a digipak
- 1. WHAT IS THE PURPOSE OF A DIGIPAK? • To promote an album • To list the content of the album • To make the CD eye-catching • To use the corporate identity of the artist/band as a recurring theme • To tell us something about the musician and the music behind it • To use art and images to express a message • To store additional promotional materials e.g sleeves within the digipak could include booklets and posters • To attract not only fans of the music, but also a wider audience