Audience theory lecture

The document discusses various demographic categories that are used to segment audiences, including gender identity, age, race, sexuality, education, occupation, income, and social economic background. It also discusses NRS social grades, which classify people into groups based on their occupation. The document provides examples of primary and secondary audiences for media products and examines the hypodermic needle model and uses and gratifications model of media consumption theory. It also discusses consumer generated content and how audiences create and contribute content for media products.