Audiences and new technology
- 1. Audiencesand newtechnology Pros Cons Access Audiencescannowgaineasieraccesstofilms thanksto newtechnologyinflictedupontheir lives, sitessuchasPutlocker,Netflix andShow box is widelyavailable tothe public. Sometimesthisaccesscanendure amonthly membershipcostforaudiencestoaccessthese films,aswell astechnical problemsof filmsnot beingavailabletoaudiencesaswell asbuffering. Environment As audiencescannowaccesstheirfilmsathome, these resultsinthembeingmore persuadedto stayinginside ratherthangoingoutto travel to the cinemasto watcha film,thisresultsinthe lack of travel costsamongst audiences Cannotbe widelyavailable tothe audiences. Audience as ‘producers’ Audiencesnowhave the advantage of carrying aroundsmart phonesthatcan easilybe usedas cross mediaconvergences,thisallowsthe audiencestofilmmoviesof theirownandedit and distribute itfromtheirownsmartphone or tablet. Notmuch promotion wouldbe available to audiencesandmaybe prone to otherscopying theirideasif uploadedonline. Marketing In regardsto marketing,newtechnologyhas offeredupadditionalandsomewhatbetter mediaplatformsforaudiencestogainaccessto, nowaudienceshave the advantage of locating informationbaseduponafilmfromTVs, Cinemas,Social Media,RadioandPrint. Some areasof the worldcan have limitedaccess to marketing,lackof Wi-Fi range or newmodern technologyusedtogainthisinformation.