Autonomous the next enabler for business model disruption
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The document discusses the potential disruption of business models due to autonomous technology and connectivity, emphasizing how traditional industries like automotive may change. It highlights key components of business models and how they will evolve with the rise of autonomy and new technology partnerships. The author suggests continuous innovation in business models alongside product and technological advancements to identify new opportunities and manage customer interactions.
Autonomous the next enabler for business model disruption
- 1. Peter Tyreholt Advisory Services, Cybercom I love business models and how new technology enables radical change of industries Autonomous – the next enabler for business model disruption
- 2. Our journey today Historic of disruption through connectivity What is a business model and what will autonomous capability do to it? A stretch example looking at one industry
- 3. An autonomous system or machine can independently change its behavior in response to unanticipated events to perform its intended service.
- 4. Disruption of business models through connectivity Places People Things Activities ? ? ~1994 ~2006 ~2013 ~2020?
- 5. If disruption is not just technical innovation, but business model innovation! What is a business model?
- 6. The Business Model Canvas Key Partnerships Key Activities Value Propositions Key Resources Cost Structure Revenue Streams Customer Relationships Channels Customer Segments www.businessmodelgeneration.com
- 7. Autonomous impact on business models Key Partnerships Key Activities Value Propositions Key Resources Cost Structure Revenue Streams Customer Relationships Channels Customer Segments www.businessmodelgeneration.com Innovation in value Personal sale & support assistant More as a service The buyer and user will change New competences Less labor cost Apps, Machines & systems Less effort & time by the customer Higher cost Increased R&D cost with SW focus New technology partnerships Some partners are not needed anymore Quality 24/7/365 operation Instant delivery From self- serve to Assistant
- 8. Automotive industry Autonomous driving Human driving Owning Sharing Today Shared economy Owned autonomy Shared autonomy Personal mobility
- 9. Shared autonomy – what happens to the traditional OEM’s? Key Partnerships Key Activities Value Propositions Key Resources Cost Structure Revenue Streams Customer Relationships Channels Customer Segments www.businessmodelgeneration.com From mass market to large fleets for personal mobility From dealers to large b2b sales Autonomous vehicles Large deals. One of or as a service From dealer network & Brand to Frame agreements Technology partner Google or Apple? From indirect/direct to no relationship with the user Much smaller market Uptime Proactive service R&D investment Professional Quality
- 10. Final remarks Autonomous capability is coming everywhere Continuously work with the business model together with product and technology innovation Look for opportunities in time spent (unnecessary) by the customers