What is Digital Transformation?
- 2. Just a ‘buzz’ phrase? Overused business jargon ? Too difficult to explain?
- 4. Lets define what it means…
- 5. “If you don’t know where you’re going, you’ll end up someplace else.” Yogi Berra
- 7. Transformation is a full- scale change to the fundamental aspects of a business.
- 10. The need for transformation may be caused by… • Products or services being out of date • Funding or income streams being changed • New regulations coming into the business • Market competition becoming more intense. • Business Process Reengineering
- 11. Human resources Purchasing Technology Operations Finance Sales Transformation programmes can occur in every function of a business
- 12. And can be achieved in a few different ways… • Changing workforce processes • Changes to organisational structure • Changing a core product or service portfolio in the business • The way a technology is used
- 13. Business Transformation can lead to developing new competencies or making better use of existing competencies
- 14. Define Digital
- 15. Technology that connects people and machines with each other or with information
- 16. “As mobile, social, cloud, and big data come together we see the emergence of digital business strategy: the ability to leverage digital technologies to transform the customer value equation and drive competitive advantage.” Nigel Fenwick, Forrester
- 17. Together Digital Transformation is the application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities.
- 18. Quite simply… Digitizing processes makes businesses better and more equipped to take on the future of work.
- 19. So why do we need Digital Transformation?
- 20. “Businesses that digitally transform will be able to connect more closely with customers, speed up the pace of innovation, as a result, claim a greater share of profit in their sectors.” Innovation Enterprise, 2017
- 21. Transform employee experience Improve employee understanding: with Analytics – customer behaviour, segmentation Enhance Top-Line Growth: with digital products like smart Phone, iPads, real time predictive marketing Digitized Customer Touch Points – Self service via Apps, increased multi-channel usage
- 22. Digitize Operational Processes Process Digitization: Automation, adding processes and features Staff enablement: With a virtualization of work space, working anytime, anywhere Performance management: Decision making based on data with deeper insights into customers, products and regions
- 23. Transform business models Digitally Modified Businesses: Augment physical with digital offerings, share contents across organization Digital Globalization: Use of global shared services from multi national to global presence
- 24. “Today, digitally transformed companies have an edge, tomorrow only Digital Businesses will succeed.” Howard King
- 25. THE ADOPT PLATFORM CAN HELP SUPPORT YOUR DIGITAL TRANSFORMATION INITIATIVES What is Digital Transformation AppLearn January 2018 Tel: (0)8455 20 20 80 AppLearn, The Sharp Project, Thorp Road, Manchester, M40 5BJ
- 26. CONTACT US What is Digital Transformation AppLearn January 2018 Tel: (0)8455 20 20 80 AppLearn, The Sharp Project, Thorp Road, Manchester, M40 5BJ