Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

SIC 2014
Avoid F*cking Up
Your Company
Culture
David Niu
Founder
david@TINYhr.co
m
@TINYhr

MBA
 Strategy
 Marketing
 Product
 Finance
 Logistics

1st COMPANY AS
FOUNDER
 Raising $$$
 Hiring
 Product-Market Fit
 Marketing
 Raising $$$ to
Avoid Death

FOUNDER
JOURNEY
NetConversions 1999 - 2005
-Dropped out of Wharton MBA
-Raised $1MM+
-Sold to “AQNT” in 2004
BuddyTV 2005 - Present
-Raised $10MM+
-Director on Board
TINYhr 2012 - Present

CRAZY -OR- WISH I
COULD
CAREERCATIO
N

 Practical Tips to Create
and / or Focus on Culture

TINYhr VALUES AND
D elightWcuHstYomers
E lect and spread positivity
L ead with solutions and embrace change
I ncrease communication with transparency
G o the extra mile with passion
H old oneself accountable "Big Freedom = Big
Accountability"
T reasure culture and freedom
…we’ll hire, fire, make decisions, give Cheers, and train
“role play situations” to live these values daily and in all
we do.

MISSION AND VISION “NORTH
STAR”
Mission
Why we exists as an
organization?
“To make employees
happier”
Vision
???
Ari Weinzweig of
Zingerman’s Deli

K.I.S.S.
 Scale, binary, open-end
 Less is more (3 in
baseline and 1 ongoing)
 Avoid survey creep
 Higher response rates
for employees
 Actionable for
management

EMPLOYEE SURVEY BEST
PRACTICES
Scale Questions
 On a scale of 1-10, how happy
are you at work?
 On a scale of 1-10, how would
you rate the match between your
personal values and the
organization’s values?
 On a scale of 1 to 10, how likely
do you see yourself working here
in one year?
Binary Questions
 With eyes closed and fingers
crossed, can you recite your
organization's vision, mission, and
cultural values?
 Has a supervisor given you any
recognition in the past two
weeks?
 Is your promotion and career path
clear to you?

EMPLOYEE SURVEY BEST PRACTICES
CONTINUED
Open-Ended
 If you would give notice and leave
our organization, what would your
primary reason be?
 What is your favorite memory of
working here so far and how did it
make you feel?
 Who is your organization’s MVP
and why?
Suggestions
 Give people the opportunity to
provide additional feedback
 Usually at the start of surveys,
you’ll get more than expected

THANK YOU FOR JOINING OUR
MISSION
“Nobody can go back and start a new
beginning, but anyone can start
today and make a new ending.” –
Maria Robinson
David Niu
Founder
david@TINYhr.co
m
@TINYhr

Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

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