AxCent Tuning Systems
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The document describes a new digital self-tuning system called AxCent that automatically tunes guitars. It has endorsements from famous guitarists. The total addressable guitar market is $3.8 billion worldwide with millions of guitars sold each year and existing guitars that could upgrade. AxCent installs easily on new and used guitars and allows automatic or on-demand tuning changes via a mobile device. The system projects $50 million in revenue and earnings by year 5 with only a small market share captured. It is seeking up to $2.5 million in investment for 25% of the company.
AxCent Tuning Systems
- 1. The New Digital Self-Tuning System Endorsed by Guitar Legends 1
- 2. Total Addressable Market 2 $3.8B Guitar industry worldwide ($1.5B in the U.S. alone) 6.4M guitars sold worldwide each year, 2.5 million sold in the United States Plus millions and millions of existing guitars worldwide that are candidates for an AxCent self- tuning system upgrade
- 3. The Trouble with Guitars… Guitars are inherently unstable... Changes in temperature, aging strings, use and other factors constantly de-tune guitars. Out-of-tune guitars waste your time and money, and hurt your sound. 3
- 4. AxCent is the premiere digital self- tuning system for every guitarist.*Installs easily on new and used guitars 4
- 5. Automatically change tuning with the touch of a button (on your phone or tablet) ● Choose from a limitless selection of tuning possibilities – including accurate tunings from favorite artists and songs ● Patented digital technology controls all strings – perfect tuning always. The AxCent System 5
- 6. Mobile Device Integration The new AxCent System can be controlled by cell phones and tablets 6
- 7. Joe Perry Peter Frampton Jimmy Page Endorsed by Legends “It has to be seen and heard to be believed.” – Jimmy Page More AxCent users include: Eddie Van Halen Pat Metheny Pete Townshend Peter Buck And many others… 7
- 8. 8 Good for Every Guitarist Beginners: Self-tuning saves time and helps instill sense of perfect-pitch. Allows beginners to learn to play songs more easily by allowing them to use the tunings the artists have written the songs in. Intermediates: Save time and experiment with alternative tunings. Allows intermediates to change tunings while playing and allows them to access more tunings faster and more accurately than ever before. Professional Players: Saves time and ensures perfect tuning in all studio, live and songwriting settings. Alternate tuning, too! Allows professionals to save money on equipment as one guitar can now be tuned and retuned at the touch of a button, allowing for fewer guitar purchases etc.
- 9. Why AxCent is Different AxCent is the only self-tuning system that uses a patented “open loop” technology. Other, less successful self-tuning systems are “closed loop”, and unlike AxCent, cannot be used on a wide range of new and old guitars. They also do not allow for tuning changes while playing. 9
- 10. 10 Jim D’Addario D’Addario Strings Peter Frampton Frampton Graham Nash CSN Mark Slaughter Slaughter Advisors Mark Bitter 56 CEO Managing Director Neil Skinn 57 CTO Managing Director Peter Janssen Managers
- 11. AxCent Cost and Pricing Cost to produce: $100 per unit (lower once higher production volumes achieved) *Approximately 45% to 67% margin per unit 11 $695 Retail price $495 Wholesale price $300 OEM price
- 12. 12 $100M Aggregate revenue, years 1-5, all products $50M Revenue, year 5 $50M Aggregate EBITDA years 1-5 Revenue Projections $25M EBITDA year 5 This projection assumes we capture only 1.8% of the candidate domestic guitar market or .72% of the candidate global guitar market by the fifth year. We believe it is possible to attain that share even earlier.
- 13. Investment Opportunity Raising up to $2.5 million for up to 25% of the company. Private, accredited investors only. Contact Mark Bitter for additional questions at mark@axcenttuning.com 13
- 14. Thank you 14