B bus 446 course description 2015
- 1. B BUS 446: Strategic Retail Promotion Winter Quarter, 2015 Monday and Wednesday, 1:15-3:15 P.M. UW1 Room 020 Purpose: Examines key driver, strategies, and methods necessary to succeed in retail applying advanced promotion methods to achieve competitive advantage through innovative omnichannel approaches. Prerequisite: B BUS 300; B BUS 320 or permission of the instructor. Course Objectives: 1. Working knowledge of the roads to retail profitability and uses of promotion to achieve that end. 2. Ability to use important marketing concepts - product life cycle, rate of adoption of innovations, tipping points and others – in planning promotional strategy. 3. Expanding knowledge of the metrics used to evaluate performance of promotional vehicles in current marketing campaigns. 4. Knowledge of the productive use of both traditional and emerging retail promotional strategies. Acquisition of quantitative skills and techniques commonly used by promotion managers and buyers to make strategic and profitable management decisions. 5. Through a major project, practical application of emerging technologies in a complex setting. 6. Development of student’s self-confidence in decision-making and independence of thought. 7. Development of student’s ability to seek out and use resources. Course motto: “Use Your Resources”. 8. Refinement of executive presentation abilities. 9. Practice in analytical computer skills (Excel) Professor: Mary Ann Odegaard, Ph.D. Director, UWB Retail Management Program Senior Lecturer in Marketing, School of Business Office: UW-1 Room 145 Cell Phone: 206-856-3835 (Above #s for use: 9am-9pm M-Th, and 9am-6pm, F, Sat, Sun.) Email: MOdegaard@uwb.edu Office Hours: By appointment. Texts: The Fusion Marketing Bible, by Lon Safko, New York, McGraw Hill, 2013. Each student will read and review a current book on today’s retail promotion environment. Titles will be assigned in class. Books will be loaned to students by Dr. Odegaard or students may purchase them if they decide that they would like to make notes in the book itself. Loaner books are due at the end of the quarter in the condition they were in at the beginning of the quarter.
- 2. Other readings assigned will be posted on Canvas or distributed in class. Students are expected to keep current on the readings. It is strongly recommended that you take notes on the readings as you go along since information from these will be tested in the two scheduled midterms. The professor will review important concepts from the textbook, but by no means will all of the book be covered in class. Occasionally additional reading materials will be distributed as a part of a unit being studied. Students will be held responsible for all assigned readings, in-class discussions, and lectures by the professor and by visitors, videos, assignments and field trips, as well as materials presented as a part of the major project. Canvas Website: Copies of the syllabus, lecture materials and readings will be posted here. You may also find contact information for members of your team and you may track your progress through the online grade-book where you can see only your own grades. Please make sure that everything is entered accurately by the instructor and report any errors immediately if you wish changes. Actual weighting of grades and calculation of final point totals is not done in Canvas so your weighted final grade will not show up. However if you have concerns about this talk to Dr. Odegaard. Your account name is your UW web-id and your normal UW web-id password is used to open Canvas. Select B BUS 446 as the course to enter. If you have questions, check with Dr. Odegaard. If you have just registered for the class, you may have to have Dr. Odegaard arrange to have your name added to the class list on Canvas. Please email her if this is the case. Assignments and Grading: (All assignments except math problems and exams must be typed in 12 point type. Exams must be written in ink for readability – erasable pen is acceptable.) Homework Assignments 10% Quizzes 5% Book Report 10% Mid-Term I 15% Mid-Term II 15% Major Project 25% Executive Presentation 5% Project Written Report 20% Group Member Peer Review 10% Participation in Class 10% TOTAL 100%
- 3. Every effort will be made to stick to a standard grading schema. The following is the basic grading system so that you can tell how you are doing in the class: 94 and above: 4.0 93 3.9 92 3.8 91 3.7 90 3.6 89 3.5 87 3.3 86 3.2 85 3.1 84 3.0 Etc. 88 3.4 If necessary, grades will be curved up at the end of the quarter. Course Policies: 1. By being a student in this course you acknowledge that you are a part of a learning community at the UWB School of Business that is committed to the highest academic standards. As a part of this community, you pledge to uphold the fundamental standards of honesty, respect, and integrity, and accept the responsibility to encourage others to adhere to these standards. Plagiarism, copying others exams and giving answers to other students are examples of unacceptable behavior and will be dealt with seriously. 2. Professional demeanor is expected at all times in class and includes acknowledgement of item 1. During class, computers may be used for note-taking only. Students, who use the computer or cell phones for other purposes, and particularly for text messaging, web surfing, Facebooking and emailing during the class, will be asked to leave the class for the duration of the day. • Please close laptops when guests are speaking in class and give the speakers your full attention b. Please turn off cell phones before coming to class and do not use them for texting during class periods. • Students who forget to turn off their cell phones and have them ring in class are expected to bring treats for the class the following week. (This rule also applies to Dr. Odegaard who has been known in the past to forget occasionally!) c. Cell phones may not be used as calculators during exams. Please bring a calculator to both midterms. For other class assignments cell phones may be used as calculators. 3. There will be two mid-term exams which will focus on topics covered throughout the quarter and will be based on readings, lectures, projects, problems and guest lectures and will be closed book. No bluebooks will be needed for the exams. The exams must be written in ink for the instructor’s readability. Failure to do so will result in a 10 % deduction in your score. Please plan to take the exams on the dates and at the times scheduled; do not make travel plans or work arrangements that preclude your being in class at these times. No makeup exams.
- 4. 4. The professor considers class attendance and participation to be very important. Send an email message to Dr. Odegaard if you cannot make it to class. You will receive a participation grade for attendance and your contribution to making class sessions valuable for all students. The instructor understands that illness and other emergencies may make it necessary to miss an occasional class; however regular attendance is expected. Outside employment requirements are not considered valid excuses for missing class or for turning in assignments late. Please arrange with your work supervisor to be present in class. For each missed class after the first one, unexcused absences will result in a 5% deduction from your total points earned in the class. Please be ON TIME for class. We will have guest speakers and it is very distracting to have a string of tardy students entering the room. Excessive tardiness will result negatively on your participation grade. 5. From time to time guest speakers will address the class or additional field trips will be scheduled. As a result, some alterations to the schedule may be necessary. There may be some additional readings assigned as part of these activities and there will be additional written homework assignments made in class. 6. Details of the major project are being refined and it will be introduced in the next couple of weeks. The project will be introduced and reviewed in detail on the 21st. 7. Class time will include lectures, discussions of readings, experiential exercises, in- class problems and cases, videos, as well as guest lectures etc. Students are expected to bring in their own experiences and to contribute to discussions, to express opinions and to question the assumptions of others. The class will focus on helping participants develop a strong command of activities and analytics used in both retail institutional and product promotion. A sense of humor is considered an asset as along as it does not distract the class from its purpose. Participation serves as a basis for 10% of your course grade and will be determined on the basis of attendance and the quality of your contribution to the class experience. 8. All papers should be typewritten in 12-point type with one-inch margins (There will be a 10 % deduction for handwritten work, except for any math problems should they be assigned.) If you wish partial credit on mathematics problems, please make sure that there is a logical order to your calculations (or show your work!). 9. All homework assignments are due on the day specified in the syllabus. No late work will be accepted unless the student obtains an excuse from the professor. Otherwise, take your work to Dr. Odegaard’s office at UW-1 145 and put it in the box outside of the door or email it prior to the beginning of the scheduled class time. 10. GROUP PARTICIPATION REQUIRED. Group projects can go smoothly or be fraught with problems. Each class member is expected to behave professionally and to participate fully in the assigned project. Teams who experience less than satisfactory participation by a team member may FIRE that team member. In order to do so, the team should first directly address the problem with the team member in question and then report any subsequent lack of participation to the professor. Dr. Odegaard will then have a conversation with the student and if behavior is not changed, the student will be asked to do the project on his/her own.
- 5. 11. Professional behaviors include, among others: Adequate Preparation for class and group meetings Prompt attendance at meetings and classes Listening to others’ ideas and sharing your own Responsibly carrying out assigned responsibilities on time Providing support to team members Clearly presenting requested materials Meeting deadlines Communicating clearly to team members Respect for others 12. Please feel free to contact Dr. Odegaard with any concerns.
- 6. 11. Professional behaviors include, among others: Adequate Preparation for class and group meetings Prompt attendance at meetings and classes Listening to others’ ideas and sharing your own Responsibly carrying out assigned responsibilities on time Providing support to team members Clearly presenting requested materials Meeting deadlines Communicating clearly to team members Respect for others 12. Please feel free to contact Dr. Odegaard with any concerns.