Strategic Campaigns Syllabus
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This course syllabus outlines COM 470: Strategic Campaigns, which focuses on public relations campaign analysis, planning, and execution, emphasizing team-based project management skills. Assessment methods include case studies, exams, peer evaluations, and a strategic campaign proposal, with a clear grading scale provided. The syllabus also details classroom conduct expectations, policies on attendance and participation, and guidelines for academic integrity and communication.
![Matthew
J.
Kushin,
PhD
Shepherd
University
Course
Syllabus
.:.
3
Attendance,
Being
On
Time,
&
Leaving
Early:
Department
Attendance
policy:
1
week
of
classes
worth
of
unexcused
absences
permitted,
full
grade
deduction
for
each
absence
thereafter,
and
5
or
more
is
automatic
F.
Attendance
will
be
taken
every
class.
You
MUST
attend
your
classes
regularly
and
engage
in
the
requirements
for
each
class;
otherwise,
your
financial
aid
may
be
revoked
either
partially
or
in
full.
This
would
result
in
an
amount
due
by
you
to
the
University
immediately.
Please
refer
to
shepherd.edu/faoweb
for
more
details.
If
you
know
you
will
be
missing
classes
–
work
with
me
ahead
of
time.
High-‐fives
will
be
given
to
students
who
miss
no
more
than
2
classes
at
the
end
of
the
semester;
two-‐handed
high
fives
for
students
who
miss
no
classes.
Class
participation
is
important
for
the
success
of
the
class
and
to
your
success.
You
are
expected
to
attend
class
regularly
and
on
time
and
to
stay
for
the
duration
of
class.
Students
who
arrive
more
than
5
minutes
late
or
leave
lecture
before
it
is
complete
without
notifying
the
instructor
prior
to
the
start
of
class
will
receive
a
reduction
in
their
overall
attendance
&
participation
grade.
Do
not
expect
a
warning
or
notification
of
grade
reduction.
Make-‐up
Exams:
Make
up
exams
will
be
offered
only
once
per
student
with
proper
documentation
(e.g.,
doctor’s
note)
of
absence
and
will
be
evaluated
on
a
case-‐by-‐case
basis.
Make-‐up
exams
will
be
offered
during
office
hours
and
must
be
complete
by
the
end
of
the
same
working
day
the
student
returns
to
class.
Make
up
exams
will
not
be
offered
beyond
2
weeks
after
it
is
scheduled
on
the
syllabus.
Late
assignments:
Late
means
turned
in
ANYTIME
AFTER
the
end
of
scheduled
class
time
on
the
due
date.
2
minutes
late
and
2
hours
late
are
treated
equally.
Late
assignments
will
be
accepted
for
a
20%
reduction
in
grade.
(except
participation
challenges
–
which
can
only
receive
50%
credit
if
the
student
is
not
present
when
due;
and
presentation
assignments
which
cannot
be
made
up).
Late
assignments
will
not
be
accepted
beyond
1
class
period
late.
Students
are
responsible
for
remembering
to
turn
in
assignments
(whether
online
or
in
person)
prior
to
end
of
class
on
the
due
date.
In
the
rare
case
that
a
student
is
not
able
to
attend
class
on
the
date
an
assignment
is
due,
the
student
may
submit
the
assignment
electronically
BEFORE
the
end
of
class
on
the
assigned
day
for
full
credit.
If
you
are
having
email/internet
issues,
you
can
fax
it
to
the
communication
department
or
slide
it
under
Dr.
K’s
office
door.
There
will
be
no
exceptions
to
the
late
assignment
policy.
Email
&
Electronic
Communication
Policy:
I
will
prioritize
&
make
every
effort
to
respond
to
communications
sent
during
virtual
office
hours
ASAP.
However,
for
electronic
communication
occurring
outside
of
established
Office
Hours:
v Students
can
expect
to
get
a
response
to
an
email
from
me
within
48
hours
of
sending
it,
often
much
sooner.
If
you
don’t
hear
from
me
within
48
hours,
send
a
polite
reminder.
v If
you
send
me
an
email
or
any
other
electronic
communication
and
I
do
not
respond
to
it,
then
I
did
not
receive
it.
You
will
always
get
a
response
from
me
if
I
received
something.
v Students
should
not
expect
responses
on
weekends
or
after
6pm.
v Email
subject
lines
should
include:
Class
Title
&
Your
name.
e.g.,
“Comm
203
–
Jane
Doe”
v In
case
of
real
emergency
needing
response
ASAP,
add
“[emergency]”
to
subject
line.
Don’t
abuse
this!
Academic
Dishonesty.
Each
student
in
this
course
is
expected
to
abide
by
the
Shepherd
University
Academic
Integrity
Procedures
found
in
the
Shepherd
University
Student
Handbook
(http://www.shepherd.edu/students/studenthandbook.pdf).
By
submitting
academic
work,
students
warrant
that
the
work
is
their
own
and
that
unauthorized
materials
or
resources
were
not
used.
Plagiarism,
fraud,
unauthorized
use
of
resources–cheating
in
all
its
forms
is
not
tolerated.
All
members
of
the
Shepherd
community
are
responsible
for
maintaining
their
own
academic
integrity
and
for
reporting
suspected
academic
dishonesty.](https://image.slidesharecdn.com/x90rgsa6tduryihzjw0m-signature-91f50e78f5b44dd05af5e5a2922d9d3326cbabb964d060987be9619d4236c92f-poli-141027100542-conversion-gate02/85/Strategic-Campaigns-Syllabus-3-320.jpg)
![Matthew
J.
Kushin,
PhD
Shepherd
University
Course
Syllabus
.:.
5
Tentative
Schedule
Note:
Readings
are
to
be
completed
by
the
date
listed
below.
Schedule
is
subject
to
change.
[Week#]
Week
of
Day
Topic
Due
assignments
in
italics
Reading
Due
[1]
8/25
Tues
Intro
to
Class
Thurs
What
is
a
Strategic
Campaign?
Project
Overview
Chapter
1
–
Bobbitt
&
Sullivan
[2]
9/1
Tues
Situating
Persuasion,
Decision-‐Making,
Theory
In
the
Campaign
Participation
1:
Applying
concepts
to
Campaign
(in
class)
Chapter
1
–
finish
(read
Johnson
&
Johnson
case
study
at
end
of
chapter)
Bring
your
textbook
to
class!
Thurs
Campaign
Plan
Overview:
PIE
Method
Group
Contract
(in
class)
Assign:
CisionPoint
Accreditation:
Parts
1
&
2
Chapter
2
–
Bobbitt
&
Sullivan
[3]
9/8
Tues
Class
Canceled
–
Dr.
Kushin
to
ICBO
in
the
UK
Thurs
Class
Canceled
–
Dr.
Kushin
to
ICBO
in
the
UK
[4]
9/15
Tues
Background
Research:
Client
Analysis
Strategic
Campaign
Proposal:
Part
1
Participation
2:
Client
Analysis
(in
class)
Chapter
3
–
Bobbitt
&
Sullivan
Thurs
CLIENT
VISITS
(tentative):
Client
Interview
Workshop:
Client
Analysis
[5]
9/22
Tues
APA
citations;
Background
Research:
Public
Analysis
Participation
3:
Public
Analysis
(in
class)
Field
Research
Notes
Chapter
3
–
finish
–
read
case
studies
Listen
(podcast):
http://bit.ly/470_audience
analysispodcast
Thurs
Background
Research:
Competitor
Analysis
Lab
Time
to
Finish
Client,
Publics,
and
Competitor
Analysis
sections
Chapter
4
[6]
9/29
Tues
Situation
Analysis
Participation
4:
Situation
Analysis
(in
class)
http://bit.ly/470_SWOT
http://youtu.be/GNXYI10P
o6A
Thurs
Goals
and
Objectives
Strategic
Campaign
Proposal:
Part
1
Field
Research
Notes
Chapter
5
[7]
10/6
Tues
Professor-‐Team
Meetings,
RE:
Proposal
Part
1
Thurs
Key
Messages
and
Message
Support
Strategic
Campaign
Proposal:
Part
2
and
Presentation
Chapter
5
–
finish
http://bit.ly/470_message
effectiveness
[8]
10/13
Tues
Channels
and
Opinion
Leaders
Take
Home
Exam
Petition
to
give
warning
to
team
member
http://bit.ly/470_pointsofc
onfusion
http://bit.ly/470_differenc
es2
Case
Studies
Examples
#1
(PDF
on
Sakai)
Thurs
Fall
Break
–
No
Class
[9]
10/20
Tues
Strategies
&
Tactics;
Channels,
Strategies,
Tactics
Lab
Time
Take
Home
Exam
Chapter
6
Case
Studies
Examples
#2
(PDF
on
Sakai)](https://image.slidesharecdn.com/x90rgsa6tduryihzjw0m-signature-91f50e78f5b44dd05af5e5a2922d9d3326cbabb964d060987be9619d4236c92f-poli-141027100542-conversion-gate02/85/Strategic-Campaigns-Syllabus-5-320.jpg)
![Matthew
J.
Kushin,
PhD
Shepherd
University
Course
Syllabus
.:.
6
Thurs
Overview:
Common
Tactics
and
Considerations
Case
Study
Paper
Indicate
days
we
will
meet
in
G8
Lab.
indicates
presentation
dates
Case
study
papers
are
due
BY
the
finals
due
date
and
time:________________
http://bit.ly/470_socialme
diacommdiff
[10]
10/27
Tues
Tactics
workshop
(Open
Workshop
-‐
Work
on
your
s/t
&
finalizing
proposals;
I
will
be
in
class
to
help
any
team)
Chapter
7
Thurs
Proposal
Presentations
Team
Evaluations
#1
(in
class)
Strategic
Campaign
Proposal:
Part
2
and
Presentation
[11]
11/3
Tues
Professor-‐Team
Meeting:
RE
Proposals
Part
2
Petition
to
fire
team
member
Chapter
8
Thurs
Implementation;
Implementation
Lab
Time
Participation
#6:
Implementation
(in
class)
Strategic
Campaign
Implementation
Plan
And
Presentation
Chapter
9
[12]
11/10
Tues
Evaluation
Sign
up
for
one-‐on-‐1
meetings
Chapter
10
Thurs
Project
work
day:
Lab
CisionPoint
Accreditation:
Part
1
(proof
that
you
completed
the
Cision
final
exam)
[13]
11/17
Tues
Project
work
day:
Lab
Required
Professor-‐Team
“Check
in”
Meetings
Failure
to
attend
your
team’s
designated
meeting
time
will
result
in
reduction
of
that
person’s
final
project
grade.
Thurs
Project
work
day:
Lab
Required
Professor-‐Team
“Check
in”
Meetings
Case
Study
Paper:
5%
bonus
deadline
Failure
to
attend
your
team’s
designated
meeting
time
will
result
in
reduction
of
that
person’s
final
project
grade.
[14]
11/24
Tues
Thanksgiving
Break
–
No
Class
Thurs
Thanksgiving
Break
–
No
Class
[15]
12/1
Tues
Final
Presentations
Strategic
Campaign
Implementation
Plan
(on
Sakai)
Team
Evaluations
(in
class)
Thurs
Final
Presentations
CisionPoint
Accreditation:
Part
2
OPTIONAL
–
for
extra
credit
(proof
that
you
got
your
accreditation
uploaded
to
dropbox
on
Sakai)](https://image.slidesharecdn.com/x90rgsa6tduryihzjw0m-signature-91f50e78f5b44dd05af5e5a2922d9d3326cbabb964d060987be9619d4236c92f-poli-141027100542-conversion-gate02/85/Strategic-Campaigns-Syllabus-6-320.jpg)
Strategic Campaigns Syllabus
- 1. Matthew J. Kushin, PhD Shepherd University Course Syllabus .:. 1 COMM 470: Strategic Campaigns Fall 2014 | 3 Credit Hours Lecture: 01: Location: KN G07 Time: T/R 11-‐12:15pm Text: · Developing the Public Relations Campaign: A Team-‐Based Approach (3rd edition) by Randy Bobbitt and Ruth Sullivan (ISBN: 978-‐0-‐205-‐06672-‐8) The Shepherd bookstore online tool for finding best price on new, used, rentals: http://shepherd.verbacompare.com/ Professor: Matthew J. Kushin, PhD email: mkushin@shepherd.edu Phone: 304-‐876-‐5361 Office hours: L10K MW 12-‐2pm , or by appointment. Course Documents & Assignments accessible on Sakai: courses.shepherd.edu Course Overview This course expands upon the study of public relations by examining and critiquing public relations campaigns. Students build upon skills developed in Principles of Public Relations and Communication Research to advance their knowledge of the process of planning, executing, and evaluating strategic campaigns. LEAP Goals: #1: Knowledge of Human Cultures & the Physical & Natural World #2: Intellectual & Practical Skills throughout the Curriculum Learning Outcomes: ▪ Inquiry & Analysis ▪ Critical and Creative Thinking ▪ Oral & Written Communication ▪ Information Literacy ▪ Collaborative Work ▪ Lifelong Learning Objectives: This course § Will help you identify strategic communication campaigns in your day-‐to-‐day life § Teach you to analyze and evaluate the components of strategic communication campaigns § Teach you project management skills. § Require you to develop a strategic communication campaign plan with a team of classmates Assessment based on ability to: § Utilize technology to improve critical thinking and writing § Produce excellent professional writing. § Work effectively in teams to complete course projects § Give professional presentations in a team § Identify historical and emerging trends in mass communication, technologies, and audiences § Demonstrate familiarity with the writing, research, and documentation conventions in the field of communication. Classroom Structure & Professionalism This course marks your transition from student to professional. The class will be structured with a mix of lecture and active class and discussion. We will begin the semester with a heavier emphasis on lecture. For the campaign portion of the class, the professor will take a supervisor role overseeing and guiding your team’s work. Onus will be placed on students to manage their time and work effectively. I expect you to behave professionally in your conduct and interactions. We will treat this class as though you work for the company we will do our campaigns for. Expect that I will evaluate your work and treat your work as though this was a real-‐world business. Assignments: Campaign Case Study Paper 10% Participation 5% Exam 1 10% Peer Evaluations 16% (8% each)
- 2. Matthew J. Kushin, PhD Shepherd University Course Syllabus .:. 2 Strategic Plan Proposal 22% Part 1: 5% Part 2: 13% Proposal Presentation 4% Strategic Plan Implementation & Evaluation 33% Presentation 5% Completed Campaign 28% CisionPoint Software Accreditation (Pass/Late/Fail) 4% Final Grades: Final grades will be determined with the following scale. There is no rounding: A = 100-‐90% B = 89.9-‐80% C= 79.9-‐70% D= 69.9-‐60% F =0-‐59.9% All assignments due by the start of class on the due date unless specified otherwise. Resources If you are intent on studying strategic comm, you need to 1) read, and 2) be professionally active on social media. I post and share content related to school, social media, and PR. Follow me on Twitter: @mjkushin o Follow these lists I cultivate: § https://twitter.com/mjkushin/social-‐media -‐ General Social Media News § https://twitter.com/mjkushin/shep -‐ Shepherd and local – play your cards right and you might end up on this list! § https://twitter.com/mjkushin/strategic -‐ PR, marketing, etc., w/ a bend toward new media. Social Media Policy Will you be my friend on Facebook? No. I keep Facebook as my “private” space. I will interact with you on: Twitter, Google+, LinkedIn, etc. Equipment Checkout: For some of the projects in this class you’ll need media equipment. If you don’t have your own, you can check them out from the library. I suggest planning ahead. You are responsible for any equipment you check out and for adhering to all library policy. Find equipment & policy info here: http://www.shepherd.edu/libweb/libservices/borrowing.html Course Policies Classroom Environment: Play (mp3 players, games on handheld devices, etc), reading non-‐course related materials, or working on assignments for other classes is distracting. We’re all here to learn and people pay a lot of money for their education. Use of Internet devices to take notes & gather information to inform classroom discussion is strongly encouraged. But browsing & social interaction are not so please minimize use during class. If your use of any device becomes disruptive, it will negatively impact your participation grade. Although I may speak with you about this, do not expect a warning prior to reduction nor for the instructor to inform you that your grade has been reduced. If your ringer goes off during class, please turn it off. If you feel the call may be an emergency, please step out of class. Participation Grade: A portion of your grade comes from participation. These are not “free” points distributed to students just for showing up. They must be earned. This grade is calculated based on various “participation challenge” assignments I will assign throughout the semester, general participation in classroom discussion and evidence of preparation (e.g., attending class having completed the readings), and the student’s contribution to a productive, inclusive and respectful educational environment for the professor and fellow students.
- 3. Matthew J. Kushin, PhD Shepherd University Course Syllabus .:. 3 Attendance, Being On Time, & Leaving Early: Department Attendance policy: 1 week of classes worth of unexcused absences permitted, full grade deduction for each absence thereafter, and 5 or more is automatic F. Attendance will be taken every class. You MUST attend your classes regularly and engage in the requirements for each class; otherwise, your financial aid may be revoked either partially or in full. This would result in an amount due by you to the University immediately. Please refer to shepherd.edu/faoweb for more details. If you know you will be missing classes – work with me ahead of time. High-‐fives will be given to students who miss no more than 2 classes at the end of the semester; two-‐handed high fives for students who miss no classes. Class participation is important for the success of the class and to your success. You are expected to attend class regularly and on time and to stay for the duration of class. Students who arrive more than 5 minutes late or leave lecture before it is complete without notifying the instructor prior to the start of class will receive a reduction in their overall attendance & participation grade. Do not expect a warning or notification of grade reduction. Make-‐up Exams: Make up exams will be offered only once per student with proper documentation (e.g., doctor’s note) of absence and will be evaluated on a case-‐by-‐case basis. Make-‐up exams will be offered during office hours and must be complete by the end of the same working day the student returns to class. Make up exams will not be offered beyond 2 weeks after it is scheduled on the syllabus. Late assignments: Late means turned in ANYTIME AFTER the end of scheduled class time on the due date. 2 minutes late and 2 hours late are treated equally. Late assignments will be accepted for a 20% reduction in grade. (except participation challenges – which can only receive 50% credit if the student is not present when due; and presentation assignments which cannot be made up). Late assignments will not be accepted beyond 1 class period late. Students are responsible for remembering to turn in assignments (whether online or in person) prior to end of class on the due date. In the rare case that a student is not able to attend class on the date an assignment is due, the student may submit the assignment electronically BEFORE the end of class on the assigned day for full credit. If you are having email/internet issues, you can fax it to the communication department or slide it under Dr. K’s office door. There will be no exceptions to the late assignment policy. Email & Electronic Communication Policy: I will prioritize & make every effort to respond to communications sent during virtual office hours ASAP. However, for electronic communication occurring outside of established Office Hours: v Students can expect to get a response to an email from me within 48 hours of sending it, often much sooner. If you don’t hear from me within 48 hours, send a polite reminder. v If you send me an email or any other electronic communication and I do not respond to it, then I did not receive it. You will always get a response from me if I received something. v Students should not expect responses on weekends or after 6pm. v Email subject lines should include: Class Title & Your name. e.g., “Comm 203 – Jane Doe” v In case of real emergency needing response ASAP, add “[emergency]” to subject line. Don’t abuse this! Academic Dishonesty. Each student in this course is expected to abide by the Shepherd University Academic Integrity Procedures found in the Shepherd University Student Handbook (http://www.shepherd.edu/students/studenthandbook.pdf). By submitting academic work, students warrant that the work is their own and that unauthorized materials or resources were not used. Plagiarism, fraud, unauthorized use of resources–cheating in all its forms is not tolerated. All members of the Shepherd community are responsible for maintaining their own academic integrity and for reporting suspected academic dishonesty.
- 4. Matthew J. Kushin, PhD Shepherd University Course Syllabus .:. 4 Plagiarism is the act of stealing and using, as one’s own, the ideas of another or the written expression of the ideas of another. Students guilty of academic dishonesty in any course will receive sanction from the course instructor and may face sanctions by the University, particularly if there is a second reported offense. Sanctions may include dismissal from the University. In this course you will fail any assignment you plagiarize on. Additional sanctions may be taken at the discretion of the instructor including but not limited to reporting the incident to the proper university authorities. Disability Support Services: Disability Support Services at Shepherd University believes that every student should succeed, and works closely with students to meet their needs. Students requesting any disability related accommodation should contact the Disability Coordinator at 304-‐876-‐5453. This includes students with learning disabilities needing classroom accommodations, students requesting specific housing accommodations for health-‐ related reasons, and all other disability accommodations. Accommodations need to be documented and provided to instructors. Please see http://www.shepherd.edu/mcssweb/dss/default.html for more information.
- 5. Matthew J. Kushin, PhD Shepherd University Course Syllabus .:. 5 Tentative Schedule Note: Readings are to be completed by the date listed below. Schedule is subject to change. [Week#] Week of Day Topic Due assignments in italics Reading Due [1] 8/25 Tues Intro to Class Thurs What is a Strategic Campaign? Project Overview Chapter 1 – Bobbitt & Sullivan [2] 9/1 Tues Situating Persuasion, Decision-‐Making, Theory In the Campaign Participation 1: Applying concepts to Campaign (in class) Chapter 1 – finish (read Johnson & Johnson case study at end of chapter) Bring your textbook to class! Thurs Campaign Plan Overview: PIE Method Group Contract (in class) Assign: CisionPoint Accreditation: Parts 1 & 2 Chapter 2 – Bobbitt & Sullivan [3] 9/8 Tues Class Canceled – Dr. Kushin to ICBO in the UK Thurs Class Canceled – Dr. Kushin to ICBO in the UK [4] 9/15 Tues Background Research: Client Analysis Strategic Campaign Proposal: Part 1 Participation 2: Client Analysis (in class) Chapter 3 – Bobbitt & Sullivan Thurs CLIENT VISITS (tentative): Client Interview Workshop: Client Analysis [5] 9/22 Tues APA citations; Background Research: Public Analysis Participation 3: Public Analysis (in class) Field Research Notes Chapter 3 – finish – read case studies Listen (podcast): http://bit.ly/470_audience analysispodcast Thurs Background Research: Competitor Analysis Lab Time to Finish Client, Publics, and Competitor Analysis sections Chapter 4 [6] 9/29 Tues Situation Analysis Participation 4: Situation Analysis (in class) http://bit.ly/470_SWOT http://youtu.be/GNXYI10P o6A Thurs Goals and Objectives Strategic Campaign Proposal: Part 1 Field Research Notes Chapter 5 [7] 10/6 Tues Professor-‐Team Meetings, RE: Proposal Part 1 Thurs Key Messages and Message Support Strategic Campaign Proposal: Part 2 and Presentation Chapter 5 – finish http://bit.ly/470_message effectiveness [8] 10/13 Tues Channels and Opinion Leaders Take Home Exam Petition to give warning to team member http://bit.ly/470_pointsofc onfusion http://bit.ly/470_differenc es2 Case Studies Examples #1 (PDF on Sakai) Thurs Fall Break – No Class [9] 10/20 Tues Strategies & Tactics; Channels, Strategies, Tactics Lab Time Take Home Exam Chapter 6 Case Studies Examples #2 (PDF on Sakai)
- 6. Matthew J. Kushin, PhD Shepherd University Course Syllabus .:. 6 Thurs Overview: Common Tactics and Considerations Case Study Paper Indicate days we will meet in G8 Lab. indicates presentation dates Case study papers are due BY the finals due date and time:________________ http://bit.ly/470_socialme diacommdiff [10] 10/27 Tues Tactics workshop (Open Workshop -‐ Work on your s/t & finalizing proposals; I will be in class to help any team) Chapter 7 Thurs Proposal Presentations Team Evaluations #1 (in class) Strategic Campaign Proposal: Part 2 and Presentation [11] 11/3 Tues Professor-‐Team Meeting: RE Proposals Part 2 Petition to fire team member Chapter 8 Thurs Implementation; Implementation Lab Time Participation #6: Implementation (in class) Strategic Campaign Implementation Plan And Presentation Chapter 9 [12] 11/10 Tues Evaluation Sign up for one-‐on-‐1 meetings Chapter 10 Thurs Project work day: Lab CisionPoint Accreditation: Part 1 (proof that you completed the Cision final exam) [13] 11/17 Tues Project work day: Lab Required Professor-‐Team “Check in” Meetings Failure to attend your team’s designated meeting time will result in reduction of that person’s final project grade. Thurs Project work day: Lab Required Professor-‐Team “Check in” Meetings Case Study Paper: 5% bonus deadline Failure to attend your team’s designated meeting time will result in reduction of that person’s final project grade. [14] 11/24 Tues Thanksgiving Break – No Class Thurs Thanksgiving Break – No Class [15] 12/1 Tues Final Presentations Strategic Campaign Implementation Plan (on Sakai) Team Evaluations (in class) Thurs Final Presentations CisionPoint Accreditation: Part 2 OPTIONAL – for extra credit (proof that you got your accreditation uploaded to dropbox on Sakai)