Matt Fates - Ascent VP: "The New Mobile Reality - App Strategies for the Enterprise"
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This document summarizes an event about mobile app strategies for enterprises. The event is a forum that examines emerging enterprise technologies through panels and presentations from industry leaders. It discusses trends like the rise of mobile apps and BYOD, and challenges around managing many enterprise apps and ensuring security. The forum will have a panel discussing these issues, moderated by a research director from 451 Research, with panelists from companies like Apperian, Samsung, Verivo Software and Symantec.
Matt Fates - Ascent VP: "The New Mobile Reality - App Strategies for the Enterprise"
- 1. B2B IT Forum Regular event series focused on rapidly emerging enterprise IT technologies. Each forum examines a specific area of technology or best practice, with panels and presentations from industry leaders and startups. For innovators, entrepreneurs and industry leaders who seek a lively, well-informed discussion about the new frontier of enterprise technology. @AscentVP #B2BITForum
- 2. Tonight’s Event - The New Mobile Reality: App Strategies for the Enterprise Where we are: Mobile phones to match world’s population by next year More ‘internet’ time via apps than via PC-based browser Mobile now predominant form of interaction for employees & customers More enterprises building and deploying apps in the cloud @AscentVP #B2BITForum
- 3. History Repeats Itself: Open Outpacing Closed Smartphone Sales in Q4 ‘12 3% 3% 4% Android 21% iOS RIM Windows 70% Others Source: Gartner Smartphones will outsell feature phones in 2013 @AscentVP #B2BITForum
- 4. Performance Benchmarks For Apps 26% of App Users are Fickle — or Loyal 26% of apps are used once, then trashed or forgotten 26% of apps are “sticky” – used 10+ times (Stats via @Localytics) How does your app stack up? 5,000 downloads/day = Respectable 50,000 downloads/day = Strong performer With close to one million existing apps, it’s only getting harder to succeed. @AscentVP #B2BITForum
- 5. Moving at Mobile Speed – StartApp @AscentVP #B2BITForum
- 6. The New Mobile Reality: App Strategies for the Enterprise Where we are going: New app development lifecycles are needed Native vs. Generic? App Management challenges grow as number of apps proliferate BYOD security challenges linger @AscentVP #B2BITForum
- 7. The New Mobile Reality: App Strategies for the Enterprise Tonight’s moderator: • Chris Hazelton, Research Director, Mobile and Wireless,451 Research Tonight’s panel: • Cimarron Buser, VP Business Development, Apperian • Ken Daniels, Senior Director, Strategic Alliances, Enterprise Mobility, Samsung • Steve Levy, CEO, Verivo Software • Bernd Leger, VP Marketing, Localytics • Swarna Podila, Senior Product Marketing Manager, Symantec • Prat Vemana, Director, Velocity Lab and Global Mobile Strategy, Staples @AscentVP #B2BITForum
- 8. Ascent Venture Partners 255 State Street, 5th Floor Boston, MA 02109 (617) 720-9400 The Investing Edge of Enterprise IT – www.ascentvp.com/blog @AscentVP #B2BITForum