The document discusses how digital transformation is changing businesses through social media, cloud computing, mobile devices, big data and the internet of things. It notes that 81% of customers depend on social media for purchasing advice, 62% of workloads will be cloud-based by 2016, over 1 billion smart devices were shipped in 2013, 90% of data created in the last two years, and 50 billion internet of things devices will be connected by 2020. The document advocates that businesses must break down barriers to digital transformation like organizational silos, outdated business processes, and issues with accessing and analyzing data across different environments and ecosystems. It presents IBM's solutions for helping businesses optimize decisions, embrace agile development, reinvent processes, and deliver personalized experiences