B2 oracle mobile_any_app_to_any_service_lets_go
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- The document discusses building better mobile apps faster using Oracle Mobile Cloud services. It highlights trends of high rewrite rates for existing mobile apps and challenges with traditional mobile development. - Oracle Mobile Cloud aims to address these challenges by offering mobile-first services, rapid development tools, and an integrated platform to build better apps faster across the mobile lifecycle. - The platform provides services for push notifications, data storage, location, and analytics alongside tools for low-code development and code-based approaches.
B2 oracle mobile_any_app_to_any_service_lets_go
- 1. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 1 Oracle Mobile Build Better Apps Faster Kenneth Choi Principal Sales Consultant October 2016
- 2. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Agenda 2 Trending Build Better Apps Faster Oracle Mobile What’s Next ? 1 2 3 4
- 3. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 3 By 2017, 50% of today's deployed mobile enterprise apps will be completely rewritten or replaced! Source: Gartner Presentation, The Current and Future State of mobility, Van L. Baker, Jason Wong, August 2015 Build BETTER Apps FASTER 60% Apps are never downloaded 1 in 4 Discarded after one use. 2/3 Less than 1000 downloads first year
- 4. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 4 Build BETTER Apps FASTER User Experience Use the Device Offload to Services Context Analytics Design & Simplicity API First Rapid App Dev Openness Dev Lifecycle Automation Mobile Services J S .n et
- 5. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 5 Building Good Mobile Apps is Hard, Expensive and Slow Integration Client Dev Tools Security Monitor & Analyze Mobile Services Multiple Environments
- 6. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | LET THE APP DEVELOPER FOCUS ON DESIGN AND CREATIVITY 6 LET THE BACKEND DEVELOPER FOCUS ON MOBILE FIRST APIS AND LIFE CYCLE LET THE BUSINESS FOCUS ON AGILITY AND ENGAGEMENT
- 7. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Build better apps faster Oracle Cloud Platform Mobile Application Development 7 Developer Tools Low Code Development Mobile-First Services Mobile App Integration & Shaping DESIGN AND DEPLOY
- 8. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Mobile Cloud Platform 8 MOBILE CLOUD SERVICE Enterprise Grade MBaaS Mobile API Catalog, Security, Services, Analytics JAVASCRIPT EXTENSION TOOLKIT (JET) Cross Platform Development Write Once - Run on iOS / Android MOBILE APPLICATION ACCELERATOR No Code Mobile Application Composer
- 9. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | What is Oracle Mobile Cloud Service? Let’s start with a simple Mobile App – an HR App 9
- 10. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Build Composite Mobile Apps with Micro Services Mobile-FirstPush Notification Sync Offline Analytics Storage Location Based Services Social Networks Twitter, Facebook, LinkedIn Social Intranet Conversation Micro-Service SAP On premise Micro-Service Location Service Google Web Micro-Service Core HR, PeopleSoft Micro-Service Talent Management Taleo Cloud Micro-Service Core HR Micro-Service Talent Management Taleo Cloud Micro-Service 10
- 11. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | MOBILE CLOUD SERVICE Oracle Mobile Cloud Service • Modern interface • Rich, native functionality • Cross platform development (Write Once - Run on iOS/Android/Windows) EXISTING SYSTEMS • Standard and secure connectivity for existing systems MOBILE FIRST APPS • Cloud based, cost effective • Flexible and scalable • API catalog, offline, location, push notifications • Mobile analytics • First level of defense Cloud Based Modern Applications
- 12. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Ready made API and Reusable API Catalog Oracle Mobile Cloud Service Backend #1 Backend #2 Backend #3 JSON REST make a simple request do something here and here and hereget an amazing result Users Built-in APIs Offline Sync Notifications User Mgmt Objs Storage
- 13. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Object Storage, Offline Data Sync, Push Notifications Built-in Mobile Services • Persist Temporary / Small Data Payload Off Device For Cross Device / Channel Experience • Named Key / Value Collection • Text And Binary File Object • RESTful API For Light Weight Storage Object Storage Offline Data Sync Push Notifications Cache • REST payload caching • Improve Mobile Experience On • Low Bandwidth / Offline Operation • One Notification API to simplify Apple & Google Integration • Apple Push Notification Service (APNS) and Google Cloud Messaging (GCM) • Reduce Custom Code
- 14. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | • Place Management – Declarative configuration of custom Places – Association of user-defined Places with Geofences and Beacons – Platform (Query) API’s to answer ‘what place am I at? , what place is near me?’ • Beacon Management – Declarative configuration of Beacons as Location Devices – Support for description of iBeacons, Alt-Beacons, and Eddystone protocols – Platform (Query) API to obtain associated Places and Devices and results based on Beacon config information • Asset Management – Declarative configuration and editing of Assets via MCS UI – Asset (last known location) tracking via Beacon-based association – Platform (Query) API to obtain asset location. 14 Better Contextual Apps with Location Services
- 15. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 15 Manchester Airport The largest UK-owned airport operator and over 48 million passengers move through its five airports each year Challenge Improve the pre-flight & post-flight passenger experience Introducing the Beacon-ised Airport Improving the Passenger Experience Measuring foot-fall analysis, linger time and interest Context aware offers and day of travel communication channel A New Passenger Experience Geo-location and behavioral based targeting Tracking of real-time customer service Oracle Solution Oracle Mobile Cloud Service, Oracle Marketing Cloud Estimote 15
- 16. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 16 Mobile Analytics • Application adoption and usage • Track feature usage • API level granularity • Measure app performance • Optimize app performance • Built in analytics dashboards Bottom Line Make better data driven decisions Popular feature Identify performance issues Trending use over time Regional dashboards
- 17. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 17 Oracle Mobile Cloud Service 17 Collaborative Environment for Mobile Stakeholders BUSINESS STAKEHOLDER MOBILE DEVELOPER SERVICES DEVELOPER Oracle Confidential – Highly Restricted Apps can be extended. Mobile developers can access mobile services and custom API catalog and focus on building great apps Backend service developers can control and scale access to my backend systems in a centrally managed cloud based environment Easily monitor mobile app usage, adoption and performance via dashboards. MOBILE CLOUD SERVICE
- 18. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Mobile App Framework Oracle Mobile Application Framework (MAF) Write Once, Deploy to Many 18
- 19. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle JavaScript Extension Toolkit (JET) – Open Source! • Complete JavaScript development toolkit • Rich UI component set – Alta UI theme, focus on data visualization • Modular architecture – common model, advanced routing for SPA • Enterprise-ready – accessibility, security, internationalization, offline sync, EMM support, and MCS ready Oracle JET http://oraclejet.org 19
- 20. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. Codeless Tool for the Business Analyst 20 Mobile Application Accelerator (MAX) Switch to Demo BROWSER BASED DEVELOPMENT NO CODING REQUIRED EASILY MAP TO BUSINESS SERVICES PREVIEW APP IN LINE EDIT, TEST, AND PUBLISH FROM BROWSER …… ……. ….. …….. I can build mobile apps with Oracle MAX! BUSINESS STAKEHOLDER
- 21. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Switch to Demo 21 Demo
- 22. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 22 What Next?
- 23. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | OpenWorld 2016: Customer Insights & Engagement Cloud Service 23 Customer insights across mobile, web, and applications Combine insight data & consumer data • E.g. drive sales, conversion, predictive analytics, conversions, churn Micro location aware user insights • E.g. time spent in a store aisle, cohort behavior
- 24. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | OpenWorld 2016: Mobile Cloud Service Chatbots Platform 24 Contextual conversations with Virtual Intelligent Assistant (ChatBots) Integration with Facebook Messenger, Slack, Others No-code Designer for building conversations quickly
- 25. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 4.1 Billion users around the world are on Instant Messaging apps Sources: BI Intelligence, Jan. 2016 and Statista, April 2016 6+ of Top 10 most used apps globally = messaging apps Messaging Apps are Global & Surpassing Social 25 Big 4 Social Networks Big 4 Instant Messaging Apps
- 26. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 26 ChatBot Demo
- 27. Copyright © 2016 Oracle and/or its affiliates. All rights reserved. • Open, Agnostic and Complete in the Cloud • Persona driven tools • No Code Citizen Developer Tool for Mobile Apps • API First Platform for Multi Channel Use Cases • Ease to use Mobile Services • Built-in Analytics 27 Why Are Customer’s Adopting Oracle Mobile?
- 28. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. For More Information 28 Build BETTER Apps FASTER Try: Cloud.Oracle.com/Mobile Visit: OracleJet.org Follow: @OracleMobile Learn: Youtube.com/OracleMobilePlatform Join: https://www.Linkedin.com/groups/6707013