B2C Models
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The document categorizes different e-commerce business models according to the business sector (B2C, B2B, C2C) and type of e-commerce technology. It discusses several common B2C business models: portal (search plus content/services funded by ads, subscriptions, fees), e-tailer (online retailer funded by sales), content provider (digital content funded by subscriptions, downloads, ads), transaction broker (processing online transactions for a fee), market creator (bringing buyers and sellers together like eBay funded by fees), service provider (online services like Google funded by services, subscriptions, ads), and community provider (online social networks like Facebook funded by ads, subscriptions, fees, transactions).
B2C Models
- 1. Categorizing E-commerce Business Models No one correct way We categorize business models according to: E-commerce sector (B2C, B2B, C2C) Type of e-commerce technology; i.e., m-commerce Similar business models appear in more than one sector Some companies use multiple business models; e.g., eBay Slide 2-1
- 2. B2C Business Models: Portal Search plus an integrated package of content and services Revenue models: Advertising, subscription fees, transaction fees Variations: Horizontal/General Vertical/Specialized (Vortal) Pure Search Slide 2-2
- 3. B2C Models: E-tailer Online version of traditional retailer Revenue model: Sales Variations: Virtual merchant Bricks-and-clicks Catalog merchant Manufacturer-direct Low barriers to entry Slide 2-3
- 4. B2C Models: Content Provider Digital content on the Web News, music, video Revenue models: Subscription; pay per download (micropayment); advertising; affiliate referral fees Variations: Content owners Web aggregators Slide 2-4
- 5. B2C Models: Transaction Broker Process online transactions for consumers Primary value proposition—saving time and money Revenue model: Transaction fees Industries using this model: Financial services Travel services Job placement services Slide 2-5
- 6. B2C Models: Market Creator Uses Internet technology to create markets that bring buyers and sellers together Examples: Priceline eBay Revenue model: Transaction fees Slide 2-6
- 7. B2C Models: Service Provider Online services e.g., Google: Google Maps, Google Docs, and so on Value proposition Valuable, convenient, time-saving, low-cost alternatives to traditional service providers Revenue models: Sales of services, subscription fees, advertising, sales of marketing data Slide 2-7
- 8. B2C Models: Community Provider Provides online environment (social network) where people with similar interests can transact, share content, and communicate E.g., Facebook, MySpace, LinkedIn Revenue models: Advertising fees, subscription fees, sales revenues, transaction fees, affiliate fees Slide 2-8