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Take the Guesswork Out
of Your Organizational
Forecasts

July 21-22, 2010
Chicago, IL




ROLLING FORECASTS 2010
                       Develop and Implement a Rolling Forecast
   Earn up to 13       to Improve Relevance, Understand Risk
   CPE Credits         and Increase Profitability


   Implement           You Will Learn To:
   Rolling Forecasts   Design an Effective Rolling Forecast to Drive Financial Performance
                       Identify key business drivers that will meet your
   to Improve          organization’s forecasting needs

   Financial           Use a Rolling Forecast to Identify Trends and Improve Forecast Accuracy
                       Interpret and improve financial data to improve accuracy
   Accuracy and        and projected outcomes
   Performance         Align and Integrate Rolling Forecasts into Your Strategic Plan
                       Close the gap between the strategic plan and the operational budget

                       Manage the Transition to Rolling Forecasts for Added Flexibility
                       Create and manage accurate forecasts that assess risk and increase revenue
                       in today’s changing marketplace
In Association with:


                                                  www.ASMIweb.com/Forecast
Rolling Forecasts 2010
day one   July 21, 2010
            8:30
            Registration and Continental Breakfast

            9:00
            Rolling Forecast Training Begins

            Forecasting – Why Bother?
              Understand the role of the forecast in the management process
              Learn the evolution of the forecast
              Discover why traditional forecasting is obsolete

            Requirements of a Credible Forecast
              Recognize the purpose and use of the forecast
              Characterize an accurate forecast
              Harness forecasting in today’s uncertain and volatile world

            12:00
            Lunch Break

            1:00
            Rolling Forecast Training Continues

            The Rise of the Rolling Forecast
              Define a rolling forecast
              Advocate the rationale for the rolling forecast
              Identify different types of rolling forecasts

            Design an Effective Forecast
              Understand the “Not one size fits all” theory
              Develop forecasting methods right for your organization
              Recognize key business drivers in the forecasting process

            4:30
            Day One Adjourns



            who should attend?
              CFOs                                          Forecasting Analysts
              VPs of Finance                                Financial Analysts
              Controllers                                   Budgeting Directors
              Directors and Managers of Finance             Financial and Management Accountants


2
Rolling Forecasts 2010

July 22, 2010




                                                                                                   day two
8:30
Continental Breakfast

9:00
Rolling Forecast Training Begins

Create Forecasts
 Construct a credible forecast
 Manage forecast accuracy
 Make accurate and informed decisions

Integrate Forecasts into the Management Process
 Replace the budget with the forecast
 Integrate strategic planning, risk management and reporting into forecasting
 Assess implications with incentive compensation

12:00
Lunch Break

1:00
Rolling Forecast Training Continues

Make the Case for Change
 Benchmark your forecast process
 Sell change to senior management
 Build your business case for rolling forecasts

Lead a Successful Implementation
 Identify alternative implementation approaches
 Enhance the role of technology
 Measure and sustain change

4:30
Conference Adjourns


top five reasons to attend:


1 Design
  an effective
  rolling
                 2   Implement
                     key business   3
                     drivers into the
                                        Improve
                                        forecasting
                                        accuracy
                                                      4   Understand
                                                          which measures
                                                          and metrics are
                                                                         5      Learn
                                                                                the difference
                                                                                between planning
  forecast           rolling forecast                     worth monitoring      and forecasting
                     process
                                                                                                        3
Rolling Forecasts 2010

   About the Trainer

“ Very useful                   David Axson
                                David Axson is President of the
  information, very             Sonax Group, a business consulting
                                and research firm. He specializes in
  knowledgeable                 the areas of strategy development,
  instructor. “                 performance management and IT.
                                His second book, “Best Practices
 – Tim G.                       in Planning and Performance
 VP and Controller              Management”, was published by
 High Corporate Services, LLC   John Wiley In 2007. His next book
                                “The Management Mythbuster”
                                will be published in early-2010.
                                He is a well-regarded speaker
                                having served as a keynote for
                                conferences in over thirty countries.

                                Prior to forming the Sonax Group, David was a cofounder of The
                                Hackett Group and was responsible for developing a number of
                                market-leading benchmarks during his eleven years with the firm. He
                                also served as Head of Corporate Planning at Bank of America. Prior
                                to moving to the United States in 1991, David was affiliated with A.T.
                                Kearney, Deloitte, Haskins & Sells and Lloyds Bank in London, England.
                                He lives with his wife and two children in Bath, Ohio.




                                Sponsorship Opportunities

                                As a conference and training provider, The American Strategic Management
                                Institute is an expert in bringing together leaders to share and discuss best
                                practices and innovations. We connect decision-makers with respected
                                solution providers.

                                ASMI offers four different pre-designed sponsorship packages:
                                 Event Co-Sponsor
                                 Session Sponsor
                                 Luncheon Sponsor
                                 Exhibit Booth Sponsor

                                For information on sponsorships or to get started, please contact Meredith
                                Mason at 202-739-9707 or email her at Meredith.Mason@ASMIweb.com
   4
Rolling Forecasts 2010

In-House Training
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site
trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity
to customize a program that addresses your exact challenges and provides a more personal learning
experience, while virtually eliminating travel expenses. Whether you require training for a small group or for an
organization-wide initiative, the advanced learning methods employed by the Institute will create an intimate
training atmosphere that maximizes knowledge transfer to enhance the talent within your organization.

Customization
We realize that not all obstacles can be overcome by applying an “off-the-shelf” solution. While many training
providers will offer you some variation of their standard training, the Institute’s subject matter experts will work
with you and your team to examine your programs and determine your exact areas of need. The identification
of real life examples will create a learning atmosphere that resonates with participants while at the same time
providing immediate return on your training investment. Using interactive exercises that employ actual projects
or scenarios from your organization, instructors can address specific challenges and align the curriculum of
each session to your objectives. While the majority of on-site trainings are focused on smaller groups, the
Institute also has the ability to accommodate organization-wide training initiatives. Utilizing multiple instructors,
the Institute has the capacity to deliver courses to groups of up to 300 participants per day.

Areas of Expertise
On-site delivery of single courses, certification programs and entire packages of specialized
courses are available in the following areas:

 Strategic Planning                     Workforce Management                          Administrative Management
 Performance Measurement                Budgeting and Forecasting                     Change Management
 Project Management                     Contracting Performance Reporting             Balanced Scorecard
 Lean Six Sigma                         Program Evaluation


For more information about in-house training options available to you, please contact
Jennifer Mueller at 202-739-9619 or email her at Jennifer.Mueller@PerformanceInstutite.org




               “ Very timely for our company’s process development. ”
                  – Randi S, Manager, Financial Planning and Analysis, Nordstrom



                             “ Relevant suggestions on problems
                               we face in budgeting and analysis. ”
                                 – Claudia M, Federal Reserve Bank of Richmond




                                                                                                                   5
Rolling Forecasts 2010
Logistics & Registration

Venue and Hotel:                                                  Quality Assurance

Rolling Forecasts 2010 will be held at the Hilton Suites          ASMI strives to provide you with the most productive
Magnificent Mile in Chicago IL. Continental breakfast,             and effective educational experience possible. If after
lunch and refreshments will be provided for                       completing the course you feel there is some way we can
delegates on each day.                                            improve, please write your comments on the evaluation
                                                                  form provided upon your arrival. Should you feel
Conference Address:                                               dissatisfied with your learning experience and wish to
198 E Delaware Pl                                                 request a credit or refund, please submit it in writing no
Chicago, IL 60611                                                 later than 10 business days after the end of the training
312-664-1100                                                      to: ASMI: Corporate Headquarters; 805 15th Street NW,
A limited number of rooms have been reserved at the               3rd Floor; Washington, D.C. 20005
Hilton Suites Magnificent Mile in Chicago, IL at the
prevailing rate of $176.00 until June 22, 2010. This rate         Note: As speakers are confirmed six months before
is based on the Government Per Diem and is subject to             the event, some speaker changes or topic changes
change. Please call the hotel directly and reference code         may occur in the program. ASMI is not responsible for
“Performance Institute” when making reservations to get           speaker changes, but will work to ensure a comparable
the discounted rate.                                              speaker is located to participate in the program.

                     CPE Credits                                  If for any reason ASMI decides to cancel this conference,
                                                                  ASMI accepts no responsibility for covering airfare,
                     Delivery Method: Group-live
                                                                  hotel or other costs incurred by registrants, including
                     Program Level: Basic
                                                                  delegates, sponsors and guests.
                     Prerequisites: None
                     Advanced Preparation: None
                     CPE Credits: 13
                                                                  Discounts and Payment
The American Strategic Management Institute (ASMI) is             • All ‘Early Bird’ Discounts must require payment at time of
registered with the National Association of State Boards            registration and before the cut-off date in order to receive
                                                                    any discount.
of Accountancy (NASBA) as a sponsor of continuing
                                                                  • Any discounts offered whether by ASMI (including team
professional education on the National Registry of CPE              discounts) must also require payment at the time of
Sponsors. State boards of accountancy have final authority           registration.
on the acceptance of individual courses for CPE credit.           • All discount offers cannot be combined with any other offer.
Complaints regarding sponsors may be addressed to the             • Discounts cannot be applied retroactively
National Registry of CPE Sponsors, 150 Fourth Avenue
North, Nashville, TN 37219-2417.                                  Payment must be secured prior to the conference. If
Website: www.nasba.org.                                           payment is not received by the conference start date, a
                                                                  method of payment must be presented at the time of
                                                                  registration in order to guarantee your participation
Tuition & Group Discounts:                                        at the event.
The tuition rate for The Rolling Forecasts is as follows:
 Offerings             Early Bird*     Regular Tuition
 Training              $1599             $1699

* For the Early Bird rate, register before May 12, 2010

For more information on group discounts for Rolling Forecasts
2010 please contact Paul Rogers at 858-737-4122 or email him at
Paul.Rogers@ASMIweb.com.



6
Rolling Forecasts 2010
Logistics & Registration

   to register
                Call                                    Fax this Form to                                 Visit
                877-992-9522                            866-234-0680                                     www.ASMIweb.com/Forecast



    Registration Form
           Yes! Register me for Rolling Forecasts 2010
           Please call me. I am interested in a special Group Discount for my team


    Delegate Information


    Name                                                                            Title




    Organization                                                                    Dept.




    Address




    City                                                                            State                                    Zip




    Telephone                                              Fax                                         Email



    Payment Information:
      Check         Purchase Order / Training Form                                  Credit Card


    Credit Card Number                                                Expiration Date                                        Verification no.




    Name on Card                                                      Billing Zip



    Please make checks payable to: The Performance Institute

    CANCELLATION POLICY: ASMI will provide a full refund less a $399 administration fee for cancellations requested four weeks prior
    to the event start date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is requested less than
    two weeks prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event
    will be charged the entire registration fee. All cancellations must be requested through the cancellation link found in your attendance
    confirmation email. Please note that cancellation is not final until you receive a cancellation confirmation email.

           I have read and accepted the Cancellation Policy above.

    ACKNOWLEDGED AND AGREED

    By: __________________________________________________________________________________________             Date: _______________________

                                                                                                                    Priority Code: B308-WEB




                                                                                                                                                  7
ASMI’s vision

In this challenging economic landscape, organizations must develop and execute innovative
strategies to survive and thrive. Performance and process improvement methodologies give
managers the tools they need to run leaner, more efficient businesses. The mission of the
American Strategic Management Institute (ASMI) is to connect business leaders with best-in-
class practices and training to address management challenges and improve results. ASMI has
grown into one of the nation’s most innovative training providers, combining market research
and industry insight to deliver experiences and tools to inspire leaders and grow businesses.
Through virtual sessions, national summits, training programs and consulting services, ASMI
brings together leaders to share insights, ideas and actions to transform organizations.

Areas of Focus:
  Performance Management: Using business analytics to drive strategy
  Process Improvement: Leaning processes for efficiency and quality improvement
  Financial Management: Budgeting and forecasting for better decision-making
  Project Management: Managing projects to deliver results on time, within scope and in budget
  Leadership Development: Building leadership skills to manage in times of change and conflict


Services:



Virtual Training Briefings 90-minute training sessions for the latest tools and
techniques to deliver results.



National Summits National events allowing business leaders to share
best practices and strategies for success.



Training Programs Methodology-based training modules in management
competencies, offered publicly or custom-designed for your organization.



Consulting Services Field experts who can bring bold change to
your workforce, planning processes.




ASMI Corporate Headquarters
805 15th Street, NW, 3rd Floor
Washington, DC 20005
Ph: 877-992-9522 Fax: 866-234-0680
www.ASMIweb.com

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B308

  • 1. Take the Guesswork Out of Your Organizational Forecasts July 21-22, 2010 Chicago, IL ROLLING FORECASTS 2010 Develop and Implement a Rolling Forecast Earn up to 13 to Improve Relevance, Understand Risk CPE Credits and Increase Profitability Implement You Will Learn To: Rolling Forecasts Design an Effective Rolling Forecast to Drive Financial Performance Identify key business drivers that will meet your to Improve organization’s forecasting needs Financial Use a Rolling Forecast to Identify Trends and Improve Forecast Accuracy Interpret and improve financial data to improve accuracy Accuracy and and projected outcomes Performance Align and Integrate Rolling Forecasts into Your Strategic Plan Close the gap between the strategic plan and the operational budget Manage the Transition to Rolling Forecasts for Added Flexibility Create and manage accurate forecasts that assess risk and increase revenue in today’s changing marketplace In Association with: www.ASMIweb.com/Forecast
  • 2. Rolling Forecasts 2010 day one July 21, 2010 8:30 Registration and Continental Breakfast 9:00 Rolling Forecast Training Begins Forecasting – Why Bother? Understand the role of the forecast in the management process Learn the evolution of the forecast Discover why traditional forecasting is obsolete Requirements of a Credible Forecast Recognize the purpose and use of the forecast Characterize an accurate forecast Harness forecasting in today’s uncertain and volatile world 12:00 Lunch Break 1:00 Rolling Forecast Training Continues The Rise of the Rolling Forecast Define a rolling forecast Advocate the rationale for the rolling forecast Identify different types of rolling forecasts Design an Effective Forecast Understand the “Not one size fits all” theory Develop forecasting methods right for your organization Recognize key business drivers in the forecasting process 4:30 Day One Adjourns who should attend? CFOs Forecasting Analysts VPs of Finance Financial Analysts Controllers Budgeting Directors Directors and Managers of Finance Financial and Management Accountants 2
  • 3. Rolling Forecasts 2010 July 22, 2010 day two 8:30 Continental Breakfast 9:00 Rolling Forecast Training Begins Create Forecasts Construct a credible forecast Manage forecast accuracy Make accurate and informed decisions Integrate Forecasts into the Management Process Replace the budget with the forecast Integrate strategic planning, risk management and reporting into forecasting Assess implications with incentive compensation 12:00 Lunch Break 1:00 Rolling Forecast Training Continues Make the Case for Change Benchmark your forecast process Sell change to senior management Build your business case for rolling forecasts Lead a Successful Implementation Identify alternative implementation approaches Enhance the role of technology Measure and sustain change 4:30 Conference Adjourns top five reasons to attend: 1 Design an effective rolling 2 Implement key business 3 drivers into the Improve forecasting accuracy 4 Understand which measures and metrics are 5 Learn the difference between planning forecast rolling forecast worth monitoring and forecasting process 3
  • 4. Rolling Forecasts 2010 About the Trainer “ Very useful David Axson David Axson is President of the information, very Sonax Group, a business consulting and research firm. He specializes in knowledgeable the areas of strategy development, instructor. “ performance management and IT. His second book, “Best Practices – Tim G. in Planning and Performance VP and Controller Management”, was published by High Corporate Services, LLC John Wiley In 2007. His next book “The Management Mythbuster” will be published in early-2010. He is a well-regarded speaker having served as a keynote for conferences in over thirty countries. Prior to forming the Sonax Group, David was a cofounder of The Hackett Group and was responsible for developing a number of market-leading benchmarks during his eleven years with the firm. He also served as Head of Corporate Planning at Bank of America. Prior to moving to the United States in 1991, David was affiliated with A.T. Kearney, Deloitte, Haskins & Sells and Lloyds Bank in London, England. He lives with his wife and two children in Bath, Ohio. Sponsorship Opportunities As a conference and training provider, The American Strategic Management Institute is an expert in bringing together leaders to share and discuss best practices and innovations. We connect decision-makers with respected solution providers. ASMI offers four different pre-designed sponsorship packages: Event Co-Sponsor Session Sponsor Luncheon Sponsor Exhibit Booth Sponsor For information on sponsorships or to get started, please contact Meredith Mason at 202-739-9707 or email her at Meredith.Mason@ASMIweb.com 4
  • 5. Rolling Forecasts 2010 In-House Training One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity to customize a program that addresses your exact challenges and provides a more personal learning experience, while virtually eliminating travel expenses. Whether you require training for a small group or for an organization-wide initiative, the advanced learning methods employed by the Institute will create an intimate training atmosphere that maximizes knowledge transfer to enhance the talent within your organization. Customization We realize that not all obstacles can be overcome by applying an “off-the-shelf” solution. While many training providers will offer you some variation of their standard training, the Institute’s subject matter experts will work with you and your team to examine your programs and determine your exact areas of need. The identification of real life examples will create a learning atmosphere that resonates with participants while at the same time providing immediate return on your training investment. Using interactive exercises that employ actual projects or scenarios from your organization, instructors can address specific challenges and align the curriculum of each session to your objectives. While the majority of on-site trainings are focused on smaller groups, the Institute also has the ability to accommodate organization-wide training initiatives. Utilizing multiple instructors, the Institute has the capacity to deliver courses to groups of up to 300 participants per day. Areas of Expertise On-site delivery of single courses, certification programs and entire packages of specialized courses are available in the following areas: Strategic Planning Workforce Management Administrative Management Performance Measurement Budgeting and Forecasting Change Management Project Management Contracting Performance Reporting Balanced Scorecard Lean Six Sigma Program Evaluation For more information about in-house training options available to you, please contact Jennifer Mueller at 202-739-9619 or email her at Jennifer.Mueller@PerformanceInstutite.org “ Very timely for our company’s process development. ” – Randi S, Manager, Financial Planning and Analysis, Nordstrom “ Relevant suggestions on problems we face in budgeting and analysis. ” – Claudia M, Federal Reserve Bank of Richmond 5
  • 6. Rolling Forecasts 2010 Logistics & Registration Venue and Hotel: Quality Assurance Rolling Forecasts 2010 will be held at the Hilton Suites ASMI strives to provide you with the most productive Magnificent Mile in Chicago IL. Continental breakfast, and effective educational experience possible. If after lunch and refreshments will be provided for completing the course you feel there is some way we can delegates on each day. improve, please write your comments on the evaluation form provided upon your arrival. Should you feel Conference Address: dissatisfied with your learning experience and wish to 198 E Delaware Pl request a credit or refund, please submit it in writing no Chicago, IL 60611 later than 10 business days after the end of the training 312-664-1100 to: ASMI: Corporate Headquarters; 805 15th Street NW, A limited number of rooms have been reserved at the 3rd Floor; Washington, D.C. 20005 Hilton Suites Magnificent Mile in Chicago, IL at the prevailing rate of $176.00 until June 22, 2010. This rate Note: As speakers are confirmed six months before is based on the Government Per Diem and is subject to the event, some speaker changes or topic changes change. Please call the hotel directly and reference code may occur in the program. ASMI is not responsible for “Performance Institute” when making reservations to get speaker changes, but will work to ensure a comparable the discounted rate. speaker is located to participate in the program. CPE Credits If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare, Delivery Method: Group-live hotel or other costs incurred by registrants, including Program Level: Basic delegates, sponsors and guests. Prerequisites: None Advanced Preparation: None CPE Credits: 13 Discounts and Payment The American Strategic Management Institute (ASMI) is • All ‘Early Bird’ Discounts must require payment at time of registered with the National Association of State Boards registration and before the cut-off date in order to receive any discount. of Accountancy (NASBA) as a sponsor of continuing • Any discounts offered whether by ASMI (including team professional education on the National Registry of CPE discounts) must also require payment at the time of Sponsors. State boards of accountancy have final authority registration. on the acceptance of individual courses for CPE credit. • All discount offers cannot be combined with any other offer. Complaints regarding sponsors may be addressed to the • Discounts cannot be applied retroactively National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417. Payment must be secured prior to the conference. If Website: www.nasba.org. payment is not received by the conference start date, a method of payment must be presented at the time of registration in order to guarantee your participation Tuition & Group Discounts: at the event. The tuition rate for The Rolling Forecasts is as follows: Offerings Early Bird* Regular Tuition Training $1599 $1699 * For the Early Bird rate, register before May 12, 2010 For more information on group discounts for Rolling Forecasts 2010 please contact Paul Rogers at 858-737-4122 or email him at Paul.Rogers@ASMIweb.com. 6
  • 7. Rolling Forecasts 2010 Logistics & Registration to register Call Fax this Form to Visit 877-992-9522 866-234-0680 www.ASMIweb.com/Forecast Registration Form Yes! Register me for Rolling Forecasts 2010 Please call me. I am interested in a special Group Discount for my team Delegate Information Name Title Organization Dept. Address City State Zip Telephone Fax Email Payment Information: Check Purchase Order / Training Form Credit Card Credit Card Number Expiration Date Verification no. Name on Card Billing Zip Please make checks payable to: The Performance Institute CANCELLATION POLICY: ASMI will provide a full refund less a $399 administration fee for cancellations requested four weeks prior to the event start date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is requested less than two weeks prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. All cancellations must be requested through the cancellation link found in your attendance confirmation email. Please note that cancellation is not final until you receive a cancellation confirmation email. I have read and accepted the Cancellation Policy above. ACKNOWLEDGED AND AGREED By: __________________________________________________________________________________________ Date: _______________________ Priority Code: B308-WEB 7
  • 8. ASMI’s vision In this challenging economic landscape, organizations must develop and execute innovative strategies to survive and thrive. Performance and process improvement methodologies give managers the tools they need to run leaner, more efficient businesses. The mission of the American Strategic Management Institute (ASMI) is to connect business leaders with best-in- class practices and training to address management challenges and improve results. ASMI has grown into one of the nation’s most innovative training providers, combining market research and industry insight to deliver experiences and tools to inspire leaders and grow businesses. Through virtual sessions, national summits, training programs and consulting services, ASMI brings together leaders to share insights, ideas and actions to transform organizations. Areas of Focus: Performance Management: Using business analytics to drive strategy Process Improvement: Leaning processes for efficiency and quality improvement Financial Management: Budgeting and forecasting for better decision-making Project Management: Managing projects to deliver results on time, within scope and in budget Leadership Development: Building leadership skills to manage in times of change and conflict Services: Virtual Training Briefings 90-minute training sessions for the latest tools and techniques to deliver results. National Summits National events allowing business leaders to share best practices and strategies for success. Training Programs Methodology-based training modules in management competencies, offered publicly or custom-designed for your organization. Consulting Services Field experts who can bring bold change to your workforce, planning processes. ASMI Corporate Headquarters 805 15th Street, NW, 3rd Floor Washington, DC 20005 Ph: 877-992-9522 Fax: 866-234-0680 www.ASMIweb.com