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1© Copyright 2012 EMC Corporation. All rights reserved.
Tillbaka till framtiden V
Magnus Nilsson, Sr. ASD Specialist
2© Copyright 2012 EMC Corporation. All rights reserved.
Industry – What´s happening?
EMC – How we address the changes
• SDS
• SDDC
• 3rd gen platform
Summary
Q&A
AGENDA
Magnus Nilsson, Sr. ASD Specialist
magnus.nilsson@emc.com
Twitter: @swevm
Blog: purevirtual.eu
3© Copyright 2012 EMC Corporation. All rights reserved.
Världen förändras
4© Copyright 2012 EMC Corporation. All rights reserved.
A few examples
5© Copyright 2012 EMC Corporation. All rights reserved.
INFRASTRUCTURE
TRANSFORMATION
PRIVATE PUBLIC
LEGACY
APPLICATION
TRANSFORMATION
2nd Platform
Existing Apps
3rd Platform
New Apps
Cloud Fabric
Application Fabric
Data Fabric
HYBRID
OPERATING MODEL
TRANSFORMATION
Metering
Engine
Service
Catalog
Orchestration
Engine
User Portal
Policy Engine
New Roles
Agile
Processes
EMC CONFIDENTIAL
Capacity
Performance
Low Service
Level
High Service
Level
Workloads drives innovation in Information infrastructure
Performance “Good Enough”
Capacity Optimized ($/GB)
Data Loss Not A Disaster
Consistently Good Performance
Eventual Consistency Of Data
Data Loss Not A Disaster
Performance “Good Enough”
Capacity Optimized ($/GB)
Data Loss A Disaster
Consistently Good Performance
Consistent Data
Data Loss A Disaster
Great Performance
Consistent Data
Data Loss A Disaster
BACKUP
Data Domain,
Avamar, & NetWorker
VMAX
VNX
Isilon
Atmos /
ECS
LEADER
XTREMIO
7© Copyright 2012 EMC Corporation. All rights reserved.
• Hardware complexity abstracted
• Transform Storage to Services
• Software only Storage models exists
• APIs for everything
• ECS
• XtremIO, ScaleIO, ViPR, VMAX and VNX
• DSSD
How we address the changes
SDS – Key Capabilitites
8© Copyright 2012 EMC Corporation. All rights reserved.
Mgmt
ORACLE
ZFS
NetApp
E-Series
Solidfire
IBM
XIV
IBM
SVC
IBM
DS8000
NATIVE INTEGRATION
Isilon
VMAX
Hitachi
VSP
(Block)
Hitachi
HUS VM
NetApp
FAS
EMC
ScaleIO
VNX VBLOCK HP 3PAR
HP
Left-Hand
Dell
Equal-Logic
Atmos
ViPR
Data Services
COTS Hardware
9© Copyright 2012 EMC Corporation. All rights reserved.
How we address the changes
SDDC
Software-Defined Data Center
Policy-Based Management
Cloud
Automation
Cloud
Operations
Cloud
Business
Network StorageCompute
Programmable: Abstract, Pool, Automate
Storage
 Converged Infrastructure
 Traditional hardware or commodity
 Multi-data center
 No compromises
10© Copyright 2012 EMC Corporation. All rights reserved.
Service TiersSecurity Policies Service Blueprint
Storage
Management
Storage
Management
Server
Management
Network
Management
Security
Management
ABSTRACT
THE INTELLIGENCE
Public Cloud
Management
IT Portal / Orchestration
IT Storefront
Software Defined Data Center
Software Defined Datacenter
11© Copyright 2012 EMC Corporation. All rights reserved.
SDDC Storage Properties
• Scalability
• Elasticity
• Performance
• Geo access and protection
• Hyper-converged or 2-tier deployment options
• Multi-protocol presentation: block, object, file, …
• Very little physical hands-on
12© Copyright 2012 EMC Corporation. All rights reserved.
• Require SDDC
• Easier development
• Application and System managed, by Owner
• Availability built into application
• Horizontal scalability
• New needs to store and consume data
How we address the changes
3rd Generation
13© Copyright 2012 EMC Corporation. All rights reserved.
The Federation – EMC, VMware, Pivotal
Traditional Applications
2016 120M
2013 91M
30%
Today’s Data Center Software-Defined Data Center
Next Gen Cloud Applications
2016 34M
2013 11M
300%
Reduce
Operating
Expenses
Invest
In New
Model
Will Help Bridge
This Transformation
14© Copyright 2012 EMC Corporation. All rights reserved.
Anatomy and Characteristics of 3rd Platform Data Needs
Lower OpEx with No
Vendor Lock-in
Documents (XLS,
PPT, DOC)
Relational
Databases
No Single point of
Failures
Rich Media (PDF,
JPG, Video,
Streaming)
Sensor Data
(GPS
coordinates,
temperature
measurements)
Broad Industry Standard
Support
Unstructured
Context (Web
Server Logs,
Scale Effortlessly Store Efficiently Access Globally
© Copyright 2013 EMC Corporation. All rights reserved.
EMC’s Answer to Developers - Pivotal
“The New
Hardware”
Cloud
OS
Data
Lake
Agile
Applications
Software Defined
Datacenter
17© Copyright 2012 EMC Corporation. All rights reserved.
18© Copyright 2012 EMC Corporation. All rights reserved.
Configurable Views Across the Data Center
Hetergenous view into Infrastructure
Storage Team
• Capacity Utilization
• Performance Troubleshooting
• Configuration Compliance
CIO
• Executive
Dashboard
• SLAs & Costs
Operations Team
• Root Cause Analysis
• Impact Analysis
• Model & Topology
PhysicalVirtual
19© Copyright 2012 EMC Corporation. All rights reserved.
20© Copyright 2012 EMC Corporation. All rights reserved.
• Future Infrastructure manage itself
• Ways to manage data growth and performance
• Less need for Hands-On people
• PaaS will be the new OS
• Private and Public Cloud blend together
• Much easier operations and consumption
• Better ROI & TCO
• EMC EPC 2.0 Reference Architecture
Summary
Back to The Future V
EMC CONFIDENTIAL
EMC Will REDEFINE Storage
Storage For The 2nd Platform & 3rd Platform Together!
Storage Arrays
VM VM VM
Performance & Mission-Critical Workloads
Commodity Hardware / DAS
New & Basic Workloads
VM VM VM VM
Standardized, Automated
Storage Management
Provisioning Self-Service ReportingAutomation
VNX Isilon XtremIO
3rd Party
VMAX
ViPR Data
Services
SRM SUITE 3.0VIPR
Controller
23EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
24EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
• Rum S7F

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Back to The Future V

  • 1. 1© Copyright 2012 EMC Corporation. All rights reserved. Tillbaka till framtiden V Magnus Nilsson, Sr. ASD Specialist
  • 2. 2© Copyright 2012 EMC Corporation. All rights reserved. Industry – What´s happening? EMC – How we address the changes • SDS • SDDC • 3rd gen platform Summary Q&A AGENDA Magnus Nilsson, Sr. ASD Specialist magnus.nilsson@emc.com Twitter: @swevm Blog: purevirtual.eu
  • 3. 3© Copyright 2012 EMC Corporation. All rights reserved. Världen förändras
  • 4. 4© Copyright 2012 EMC Corporation. All rights reserved. A few examples
  • 5. 5© Copyright 2012 EMC Corporation. All rights reserved. INFRASTRUCTURE TRANSFORMATION PRIVATE PUBLIC LEGACY APPLICATION TRANSFORMATION 2nd Platform Existing Apps 3rd Platform New Apps Cloud Fabric Application Fabric Data Fabric HYBRID OPERATING MODEL TRANSFORMATION Metering Engine Service Catalog Orchestration Engine User Portal Policy Engine New Roles Agile Processes
  • 6. EMC CONFIDENTIAL Capacity Performance Low Service Level High Service Level Workloads drives innovation in Information infrastructure Performance “Good Enough” Capacity Optimized ($/GB) Data Loss Not A Disaster Consistently Good Performance Eventual Consistency Of Data Data Loss Not A Disaster Performance “Good Enough” Capacity Optimized ($/GB) Data Loss A Disaster Consistently Good Performance Consistent Data Data Loss A Disaster Great Performance Consistent Data Data Loss A Disaster BACKUP Data Domain, Avamar, & NetWorker VMAX VNX Isilon Atmos / ECS LEADER XTREMIO
  • 7. 7© Copyright 2012 EMC Corporation. All rights reserved. • Hardware complexity abstracted • Transform Storage to Services • Software only Storage models exists • APIs for everything • ECS • XtremIO, ScaleIO, ViPR, VMAX and VNX • DSSD How we address the changes SDS – Key Capabilitites
  • 8. 8© Copyright 2012 EMC Corporation. All rights reserved. Mgmt ORACLE ZFS NetApp E-Series Solidfire IBM XIV IBM SVC IBM DS8000 NATIVE INTEGRATION Isilon VMAX Hitachi VSP (Block) Hitachi HUS VM NetApp FAS EMC ScaleIO VNX VBLOCK HP 3PAR HP Left-Hand Dell Equal-Logic Atmos ViPR Data Services COTS Hardware
  • 9. 9© Copyright 2012 EMC Corporation. All rights reserved. How we address the changes SDDC Software-Defined Data Center Policy-Based Management Cloud Automation Cloud Operations Cloud Business Network StorageCompute Programmable: Abstract, Pool, Automate Storage  Converged Infrastructure  Traditional hardware or commodity  Multi-data center  No compromises
  • 10. 10© Copyright 2012 EMC Corporation. All rights reserved. Service TiersSecurity Policies Service Blueprint Storage Management Storage Management Server Management Network Management Security Management ABSTRACT THE INTELLIGENCE Public Cloud Management IT Portal / Orchestration IT Storefront Software Defined Data Center Software Defined Datacenter
  • 11. 11© Copyright 2012 EMC Corporation. All rights reserved. SDDC Storage Properties • Scalability • Elasticity • Performance • Geo access and protection • Hyper-converged or 2-tier deployment options • Multi-protocol presentation: block, object, file, … • Very little physical hands-on
  • 12. 12© Copyright 2012 EMC Corporation. All rights reserved. • Require SDDC • Easier development • Application and System managed, by Owner • Availability built into application • Horizontal scalability • New needs to store and consume data How we address the changes 3rd Generation
  • 13. 13© Copyright 2012 EMC Corporation. All rights reserved. The Federation – EMC, VMware, Pivotal Traditional Applications 2016 120M 2013 91M 30% Today’s Data Center Software-Defined Data Center Next Gen Cloud Applications 2016 34M 2013 11M 300% Reduce Operating Expenses Invest In New Model Will Help Bridge This Transformation
  • 14. 14© Copyright 2012 EMC Corporation. All rights reserved. Anatomy and Characteristics of 3rd Platform Data Needs Lower OpEx with No Vendor Lock-in Documents (XLS, PPT, DOC) Relational Databases No Single point of Failures Rich Media (PDF, JPG, Video, Streaming) Sensor Data (GPS coordinates, temperature measurements) Broad Industry Standard Support Unstructured Context (Web Server Logs, Scale Effortlessly Store Efficiently Access Globally
  • 15. © Copyright 2013 EMC Corporation. All rights reserved. EMC’s Answer to Developers - Pivotal “The New Hardware” Cloud OS Data Lake Agile Applications Software Defined Datacenter
  • 16. 17© Copyright 2012 EMC Corporation. All rights reserved.
  • 17. 18© Copyright 2012 EMC Corporation. All rights reserved. Configurable Views Across the Data Center Hetergenous view into Infrastructure Storage Team • Capacity Utilization • Performance Troubleshooting • Configuration Compliance CIO • Executive Dashboard • SLAs & Costs Operations Team • Root Cause Analysis • Impact Analysis • Model & Topology PhysicalVirtual
  • 18. 19© Copyright 2012 EMC Corporation. All rights reserved.
  • 19. 20© Copyright 2012 EMC Corporation. All rights reserved. • Future Infrastructure manage itself • Ways to manage data growth and performance • Less need for Hands-On people • PaaS will be the new OS • Private and Public Cloud blend together • Much easier operations and consumption • Better ROI & TCO • EMC EPC 2.0 Reference Architecture Summary
  • 21. EMC CONFIDENTIAL EMC Will REDEFINE Storage Storage For The 2nd Platform & 3rd Platform Together! Storage Arrays VM VM VM Performance & Mission-Critical Workloads Commodity Hardware / DAS New & Basic Workloads VM VM VM VM Standardized, Automated Storage Management Provisioning Self-Service ReportingAutomation VNX Isilon XtremIO 3rd Party VMAX ViPR Data Services SRM SUITE 3.0VIPR Controller
  • 22. 23EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
  • 23. 24EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY • Rum S7F

Editor's Notes

  • #4: Moving quickly into 3rd gen apps and next-gen infrastructure
  • #5: Here are some visible examples of how 3rd platform technology is changing the way we live at home, drive and work. Nest who makes among other technologies makes a wirelessly controlled, automated, mobile device integrated thermostat. Their strategy is to “…take the unloved products in your home and make simple, beautiful, thoughtful things”. This amazing technology allows you to control you thermostat from your phone, save energy through automating your climate with your schedule and report where you saved or could save more energy. Telsa is changing how we interface with our car. Aside from making some amazing premium electric vehicles, they also have linked your mobile device to your car with an App that allows you to locate your vehicle, lock and unlock it and see how much your car has charged. Recently Telsa was faced with a challenge of fixing the drive height of the car that was causing battery problems. This could have caused an of expensive and inconvenient recall to change parts. Instead, Telsa solved the problem with a software update that told the car to ride higher off of the ground. If you work in IT things are changing too. In IT the goal used to be to get all of your systems working and then leave then don’t touch them unless they break. Now, some IT shops test their application and infrastructure resilience using an App called Chaos Monkey. This app randomly shuts down production systems in your IT environment to ensure that they can tolerate outages. Purposely injecting failure into your production IT environment is certainly a new and aggressive way to ensure availability and Service Level Agreements. This is just a small example of the exciting 3rd platform trends we are seeing in technology. Let’s take a look at what 3rd platform is and why it is so compelling.
  • #7: Add our storage products to the picture
  • #11: One answer from VMware designed to alleviate complexity is provide the same IT Storefront to customers as the Cloud. Add on to that storefront an easy to use IT portal for management and orchestration. Below that have an abstraction layer that hides the complexity of the various infrastructure components while providing comprehensive control and management capabilities. This layer is called software defined data center. Each individual infrastructure component has an integration point. Examples of this include: Vmware vSphere for server abstraction vShield for Security vCloud for cloud management An example of Software Defined Networking is the acquisition by VMware of Nicira, now called NSX, which provides an abstraction layer for the network And Software Defined Storage is the abstraction layer for storage manufacturers to link into the software defined data center. EMC’s specific solution for software defined storage is called ViPR.
  • #14: If this growth rate continues after 2016 it mean the market size difference between P2 and P3 less than 12% and by 2018 P3 is substantially bigger than P2.
  • #15: The point we want to make is that there are lots of different application patterns, content types and capabilities implied by the 3rd platform. What they all share is the need to: Scale effortlessly: Ability to scale across nodes, racks and data centers Store the data efficiently Anywhere Access and Active-Active Architecture Single global namespace, strong consistency across - DCsLower Opex Economics to match with public clouds or better - No single points of failures Designed to handle failures at disk, node, rack, DC levels - Broad industry standards support No vendor lock-in
  • #16: This is a high level look at Pivotal You can see across the bottom that Pivotal Is More than just EMC’s vision. It has a diverse group of investing companies who believe that a new Clooud Development platform is needed for today’s agile development needs. Pivotal includes Cloud Foundry which is the first comprehensive, multi-cloud, platform as a service, which allows developers to push applications to any supported cloud without having to re-write that applications. Paul Maritz, CEO of Pivotal, calls this mix of private and public cloud offerings “the new hardware”, and Cloud Foundry an Cloud Operating System, or Linux for the Cloud. On top of this new Hardware and Cloud OS sits what is being called a data lake, which consists of vast amounts of different data sources and analytics tools used to extract business value from data. Above all of this is a robust and Agile Software development platform that builds 3rd platform applications that combine business logic and business value from the data lake into compelling Apps for businesses and users.
  • #17: One Data center, and one common infrastructure that supports 2nd and 3rd platform, that gives users, developers and administrators the public cloud “flexible, fast and easy to use and consume” experience, while maintaining the control and management needed by IT administrators and organizations.
  • #19: Different personas in the datacenter require specific tools, data and metrics. The Storage Team needs to understand capacity utilization and trends, troubleshoot performance issues and ensure configuration compliance to assure service levels. With greater understanding and visibility they’re better prepared to optimize their resources, improve agility and ROI. The Operations Team need end-to-end data center visualization to quickly identify root cause and act on issues while optimizing performance and utilization. The Management Team needs to have access to executive level dashboards that synthesize the information they need to make better decisions for the business for controlling costs while still achieving SLAs. The Storage Resource Management Suite, Service Assurance Suite, and ViPR, share a common user interface and reporting technology that enable IT organizations to consolidate data and create custom dashboards and reports that meet the unique needs of each user and role.