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Bad guys optimize ad fraud efficiency

Dr. Augustine Fou - Independent Ad Fraud Researcher, profile picture
Dr. Augustine Fou - Independent Ad Fraud Researcher

The document discusses the evolution of ad fraud techniques from 2016 to 2018, highlighting the efficiency innovation by fraudsters. It mentions methods such as auto-generated sites and naked ad calls that save bandwidth and increase profitability. The document indicates that even a small percentage of fraudulent activities can yield significant financial gains.

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August 2021 / Page 0 FouAnalytics.com Bad guys optimized ad fraud efficiency They have saved bandwidth and processing, and maximized revenues/profitability of fraud 2016 sites auto-generated by template 2017 naked ad calls to save time and bandwidth 2018 faked bid requests make money if a small percentage gets through

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Bad guys optimize ad fraud efficiency

  • 1. August 2021 / Page 0 FouAnalytics.com Bad guys optimized ad fraud efficiency They have saved bandwidth and processing, and maximized revenues/profitability of fraud 2016 sites auto-generated by template 2017 naked ad calls to save time and bandwidth 2018 faked bid requests make money if a small percentage gets through