Checking abnormal referrer traffic in google analytics
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The document discusses methods to find fraud using Google Analytics (GA), emphasizing the limitations of rolled-up and averaged data. It highlights the importance of hourly data for gaining insights, particularly in identifying abnormal referrers such as fake traffic. Instructions for accessing and segmenting hourly data in GA are provided to assist in this analysis.
![December 2020 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Finding Fraud with GA
Abnormal Referrers
December 2020
Augustine Fou, PhD.
acfou [at] mktsci.com](https://image.slidesharecdn.com/checkingabnormalreferrertrafficingoogleanalytics-201223141137/85/Checking-abnormal-referrer-traffic-in-google-analytics-1-320.jpg)
![December 2020 / Page 8marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
About the Author
Augustine Fou, PhD.
acfou [@] mktsci.com](https://image.slidesharecdn.com/checkingabnormalreferrertrafficingoogleanalytics-201223141137/85/Checking-abnormal-referrer-traffic-in-google-analytics-9-320.jpg)
Checking abnormal referrer traffic in google analytics
- 1. December 2020 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Finding Fraud with GA Abnormal Referrers December 2020 Augustine Fou, PhD. acfou [at] mktsci.com
- 2. December 2020 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Rolled-up Data is Limited What can you tell from this? Not much. Other than how much.
- 3. December 2020 / Page 2marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Averaged Data is Limited What can you tell from this? Not much. Other than how much.
- 4. December 2020 / Page 3marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Hourly data yields insights Top 4 referrers, same pattern -- abnormal Operating System Android
- 5. December 2020 / Page 4marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Hourly not avail in Acquisition
- 6. December 2020 / Page 5marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou How to get Hourly in GA 1. Add Segment 2. Make Segment for each referring source 3. Name it, Save it
- 7. December 2020 / Page 6marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou How to get Hourly in GA 1. Go to Audience Overview in GA 2. Select Hourly 3. Add Segment 4. Select and Apply Named Segments
- 8. December 2020 / Page 7marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Hourly data yields insights Check for abnormal consistency (faked traffic) Operating System Android
- 9. December 2020 / Page 8marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou About the Author Augustine Fou, PhD. acfou [@] mktsci.com
- 10. December 2020 / Page 9marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Dr. Augustine Fou – Researcher 2013 2014 Published slide decks and posts: http://www.slideshare.net/augustinefou/presentations https://www.linkedin.com/today/author/augustinefou 2016 2015 2017 20192018