BADMFINAL2014
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The document discusses how a company joined Twitter in 2008 to increase sales and engagement. They used promoted accounts and tweets to generate more leads at a lower cost. This led to a 150% increase in revenue directly from Twitter and being named one of the top 30 most influential marketing blogs in 2013 with a 46% lower cost-per-lead and 32% ROI.
BADMFINAL2014
- 1. and Twitter Ivan Cordova Roosevelt University BADM104 Social Media and Marketing
- 2. Situation Joined twitter in 2008 and wanted to increase sales through more effective lead generation, engage existing followers, increase sales conversion rates and improve the return on investment of their marketing dollars.
- 3. How to get that done ?
- 4. Action ● Use of promoted accounts ● Use of promoted Tweets
- 5. Action ● Content rich account that links followers to their other social media blogs.
- 6. Results
- 7. Results ● 150% increase directly from Twitter. * ● By using twitter to promote other social media, they were able to make it on the top 30 most influential marketing blogs of 2013.* *Source
- 8. Results ● 46% lower cost per-lead. * ● 32% ROI* ● $255,000 in revenues the first year the software was released to $15.6 million in 2010.** Source1* Source2**
- 9. Learning
- 10. Learning ● Promoted tweets can help advance your business. ● Practicing what you preach adds credibility to your company. ● Keeping tweets professional helps you keep professional followers ● Leverage your creativity to keep you interesting.
- 11. Source ● http://techcrunch.com/2011/06/16/hubspot-acquires-marketing-software- startup-performable/ ● http://venturebeat.com/2008/05/16/marketing-software-company-hubspot- raises-12m/http://www.crmsearch.com/hubspot-social-marketing. php ● http://fortune.com/2011/08/08/hubspot-wants-to-be-salesforce-com-for- small-business/ ● http://www.crmsearch.com/hubspot-social-marketing.php