The document discusses the importance of quality and consistency in one's work. It states that workers can no longer resent being held accountable for the quality of their actions and outputs. It also discusses the need to consider quality in one's role and the concept of a "Jekyll and Hyde effect", where familiar things can contain something more beneath the surface. The document advocates taking responsibility, being available, staying informed, knowing one's job, and building teamwork as part of the "alchemy of leadership".