Bagzit API - transforming apps into Super Apps
- 1. SEE IT HEAR IT WANT IT BAGZ.IT The Bagzit API transforms your App into a “Super App” Full Circle technology for marketers, broadcasters, rights holders and advertisers.
- 2. Bagzit Overview By inserting inaudible “watermarked” codes into any broadcast Bagzit offers your brand a unique opportunity to enhance TV, Radio, Internet and OOH broadcasts by syncing relevant content to your customers’ mobile second screen. Increase opportunities for upselling, CRM, data collection, customer communication, satisfaction and brand loyalty. Personalise and monetise all future engagements with your customers and keep them where they belong - in your app The API seamlessly integrates into your branded app.
- 3. 1 360 Solutions – “second screen” applications 2 Using the device’s microphone the app listens to the code embedded in the broadcast and synchronizes with the advert 3 Consumer is watching TV and ”second screening” when your advert is broadcast 4 Consumer can now engage with the content being viewed using their companion device Real time interactivity with the content is now enabled. Send personalised special offers directly to the consumer
- 4. Why use BAGZIT For Your Second Screen Applications? > Introduce A new personal and social experience to TV programming > Strengthen The viewers loyalty and deepen their engagement with the show Your app powered by BAGZIT for: Accurate time synchronization High scalability and ease of integration Pre-recorded and Live TV Programming Support Ø Increase TV ratings during programming; develop reputation and create increased brand value interaction and awareness > Optimize The monetization of TV commercials and sponsorship with personalised calls to action Over any TV services (Terrestrial, Satellite, Cable, IPTV) App synchronization even with time-shifted viewing Light processing in companion devices Robustness in noisy living room Ø Organize Accurate calls to action (Incl. product Placement) despite differences In transmission latency among services or pause/ resume in the home No impact on audibility Ø Align Any real time data (statistics, polls…), videos (supplementary camera angle) or audio tracks (additional language for comments) with the TV broadcast.
- 5. How Does the BAGZIT API Enhance TV ads? Enabling clickable TV Bagzit turns intents generated by the TV set into concrete actions gathered by the 2nd Screen Device e.g. visiting the advertiser’s web site, purchase, collect coupons, competitions etc. Unlocking Ad Targeting Bagzit identifies the TV Ad on air and allows for providing a personalized advertisement based on location, social profile, date, user likes. A targeted ad will lead to a higher conversion rate. Fighting against the drop of attention during the TV commercials Bagzit allows marketing agencies to design gamified apps that sync with the TV to drastically enhance the TV ad experience thus stickiness. Creating a return path data (RPD) Bagzit acts as ‘in-app’ TV cookies - it reports the TV journey and the ad exposure to provide relevant metrics that can be mixed with devices information such as location, localization, date and time and social profile to fuel CRM database to determine actions that build strategy.
- 6. Bagzit enabled apps will work in any environment. Wherever audio is broadcast, in a shopping centre, outdoor music festival, sport’s stadium, connected-car, airplane, or in the home via TV and Internet – the technology will work. It 100% reliable and fast, cutting through background noises to trigger the user’s mobile device to receive your brand’s message. And there’s more! Because the app is listening only for the code to trigger the user’s phone via the microphone it will work even without a mobile signal or Wi-Fi.
- 7. Bagzit SaaS Applications Geo-Fencing A Geo-Fence is a virtual perimeter for a real-world geographic area around which a radius is created. Bagzit provides the ability to silently monitor this radius for the presence of your app users – with no need for iBeacons. Deep insights into user movements can be determined using the analytics tools provided. Messaging Our SDK suite of app marketing solutions integrated into your app to instantly start engaging your app users. Push notifications and Rich Messages can be used for marketing communications with extra features including chat and message storage.
- 8. DEEPENING THE STORY ADVERTISER: Durex Who? Havas / Durex campaign for RB.com What? Users experience another side of the narrative if they use the Durex mobile app when the ad is airing on TV or on YouTube. The 2nd-Screen app reveals synchronous "behind-closed-doors" video. Why? To promote the brand’s first dedicated e- commerce site and to encourage people to be more confident about experimenting with Durex products. “There is huge further potential in this technology and we expect that other brands will follow Durex's lead in tapping into it.” Reckitt Benckiser
- 9. SPONSORED TV SHOW How the API improves brand exposure Who? ATV + Samsung Galaxy S5 What? Samsung-branded interactivities synced mobile devices during the live TV show with exclusive behind-the- scenes footage and bonus content. Why? Two screen viewing: Front scene and backstage to keep the audience appetites during the whole seasons Results: >Audience : 22.1m >2.4 times efficient >538k download in 3 weeks >76% engagement
- 10. Live concert app De Toppers App Who? ‘De Toppers’ Music band What? The attendees’ mobile devices running the app saw their screens sync to the live on- stage performances. Why? The audience members attending “Toppers in Concert 2014” became part of the real- time arena light show. Result: 65,000 fans participated by contributing to the lightshow with their own smartphone - causing an amazing memorable effect.
- 11. Contact Us Now for More Details Email bizdev@bagz.it Telephone +44 (0)7788 872 651 +44(0)7785 118 020 Website http://www.bagz.it Bagzit Ltd 6 Princes Street, Bath, BA1 1HL