BAM Visual Communications
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The document provides an overview of Brooklyn Academy of Music (BAM) including its history, challenges, opportunities, and recommendations for its visual identity and communications. It notes BAM is going through leadership and organizational transitions and its challenges include managing public perception during this time. It recommends BAM deliberately differentiate its brand, elevate its video assets, and develop brand guidelines to help guide its visual identity and communications through its transitional period.
BAM Visual Communications
- 2. WHAT TO EXPECT 1 2 3 Brand Overview Visual Identity Challenges & Opportunities Recommendations 4
- 3. 1861 BAM was inaugurated 1885 Statue of Liberty arrived; Memorial services held for President Grant at BAM 1955 Lincoln Center opened 1940 President Roosevelt appeared to packed crowds 2011 BAM celebrated an artistic 150 years THROUGHOUT THE YEARS 1931 Paul Robeson gave a song recital at BAM 1891 Carnegie Hall opened; Edwin Booth gave his last public appearance at BAM
- 6. “ ” I think the organization is going through a transitional phase right now. At the core, its challenges are around continuity when we have a new President, a new Board Chair, and we're about to have a new Executive Producer. These are the big three roles here, so just making sure that transition goes smoothly and that the public doesn't perceive it as an organization in crisis. - Andrew Sloat, BAM Creative Director
- 7. CHALLENGES 1 2 3 4 5 Leadership Transition Public Perception Understand Audience Team Motivation Budgetary Realities
- 8. Visual Identity Sub-systems Digital Assets & Unique Environments Design Management OPPORTUNITIES 1 2 3
- 9. RECOMMEN DATIONS 1 2 3 Deliberate Differentiation Elevate Video Assets Brand Guidelines
- 11. RECOMMEN DATIONS 1 2 3 Deliberate Differentiation Elevate Video Assets Brand Guidelines
- 13. RECOMMEN DATIONS 1 2 3 Deliberate Differentiation Elevate Video Assets Brand Guidelines