Business Development through Business
 Intelligence

Business Development
      through
          Business Intelligence
Business Development through Business
Intelligence



  Business Development
   Expectations
               is a combination of…




Strategicthe process of strengthening ties with
     It is             Targeted                Sales
Analysis clients as well as cultivating customers in
existing              Marketing
             other sectors of the market
Business Development through Business
Intelligence



  Business Development – Strategic Analysis
              Know the Key Steps in the Process
    #1                                    #3
   Determine
  Market Size                           Target Key
& Identify Pockets                    Relationships to
of Opportunity                     Build or Strengthen

                        #2                                  #4
                     Build Your                        Prioritize Specific
                     Company’s                          Opportunities –
                      Visibility                     Increase W/L Ratio
Business Development through Business
Intelligence



 Business Development - Strategic Analysis
   Proficiency in many areas is needed to identify &
   capitalize on growth opportunities.
                               Understand Your Assets

                               Stay Current On the Industry

                               Know Your Competition

                               Know Your Perception in the
                                Industry

                               Prioritize Opportunities
Business Development through Business
Intelligence



 Business Development - Marketing
   Meeting Customer Needs – Reach and Influence

                             Know Who Should Be Your
                              Customer

                            Continuously Cultivate Interest in
                             You & Your Firm
                             Identify Potential Projects for
                              Each Prospect
                            Use Multiple Means of
                             Communicating Your Value With
                             Prospects
Business Development through Business
Intelligence



 Business Development - Sales
   Develop a Strong Business Plan

  Do the Research
      What Is the Size of Your Market
      Identify Key Players / Projects
  Identify What Differentiates Your Firm
      Your Strengths VS Competitor’s
      Pricing Strategy
  Create a Strong Communication Plan
      Testimonials         Networking
      Website              Events
      LinkedIn, Twitter    Education Seminars
Business Development through Business
Intelligence



 Business Development - Sales
  FOR DISCUSSION
   What Are Some of Your Current Business
   Development Challenges?
Business Development through Business
Intelligence



 Forming Your Plan
  FOR DISCUSSION
   Start With Objective, Reliable Business
   Intelligence
                     Going Live…

                      Top Project Types
          Top Owners w/ Projects in Early Design Stages

           Top Architects w/ Projects in Design Stages

               Active Contractors – Competitors
                     or Potential Partners
Business Development through Business
Intelligence

           Measuring you Market
Business Development through Business
Intelligence
      California-Medical Project Owners
Company name                             Phone          Fax             Address                          City                  County                 State    ZipCode
301 Industrial LLC                       510-839-0683                  300 Frank H Ogawa Plz Ste 510    Oakland               Alameda County          CA      94612-2040
Advanced Particle Therapy                858-875-2260                  4747 Executive Dr Ste 590        San Diego             San Diego County        CA      92121-3100
Alexandria Real Estate Equities          626-578-0777   626-578-0770   135 N Los Robles Ave Ste 250     Pasadena              LA County               CA      91101-4527
Alta Bates Medical Center Summit         510-655-4000                  350 Hawthorne Ave                Oakland               Alameda County          CA      94609-3108
Canyon-Johnson Urban Fund                310-272-1500   310-272-1501   2000 Avenue Of The Stars         Los Angeles           LA County               CA      90067-4700
Centennial Founders LLC                  310-446-1278   661-322-1112   10880 Wilshire Blvd Ste 1900     Los Angeles           LA County               CA      90024-4101
Dameron Hospital                         209-461-3152                  525 W Acacia St                  Stockton              San Joaquin County      CA      95203-2405
Development Contractor Inc.              619-444-2054                  110 Town Center Pkwy             Santee                San Diego County        CA      92071-5801
Discovery Builders/Pacific Mountain      925-682-6419   925-689-2047   4061 Port Chicago Hwy Ste H      Concord               Contra Costa County     CA      94520-1153
Episcopal Senior Communities             925-956-7400                  2185 N California Blvd Ste 575   Walnut Creek          Contra Costa County     CA      94596-7323
Forest City Development                  415-836-5980                  875 Howard St Ste 330            San Francisco         San Francisco County    CA      94103-3000
Fortu Powercell USA                      650-223-4045                  2109 Landings Dr                 Mountain View         Santa Clara County      CA      94043-0839
Foursquare Foundation                                                  1910 W Sunset Blvd Ste 800       Los Angeles           LA County               CA      90026-3283
Good Samaritan Hospital                  213-977-2121                  1225 Wilshire Blvd               Los Angeles           LA County               CA      90017-1901
Henry Mayo Newhall Memorial Hospital     661-253-8000                  23845 McBean Pkwy                Valencia              LA County               CA      91355-2001
Housing Partners I Inc.                                                1053 N D St                      San Bernardino        San Bernardino County   CA      92410-3521
HPL Development                          650-577-1288   650-577-8822   3130 La Selva St Ste 109         San Mateo             San Mateo County        CA      94403-2148
Imperial Partners LLC                    310-342-0000   310-342-0101   5933 W Century Blvd Ste 614      Los Angeles           LA County               CA      90045-5457
Jensen and Partners                      213-748-3431   213-748-3491   950 S Grand Ave                  Los Angeles           LA County               CA      90015-1436
Los Alamitos Medical Center              714-826-6400                  3751 Katella Ave                 Los Alamitos          Orange County           CA      90720-3113
Lowe Enterprises                         415-694-7400   415-983-4109   300 California St                San Francisco         San Francisco County    CA      94104-1407
March Healthcare Development             310-962-6736                  1960 Chicago Ave Ste E9          Riverside             Riverside County        CA      92507-2312
Newland Communities                      858-455-7503   858-455-5368   9404 Genesee Ave Ste 230         La Jolla              San Diego County        CA      92037-1354
Newport Hospital Corp.                                                 601 Lido Park Dr Apt 1A          Newport Beach         Orange County           CA      92663-4456
Optiflex Properties and Development      323-517-9805   323-727-7574   200 E Beverly Blvd Ste 200       Montebello            LA County               CA      90640-7001
Palo Alto Medical Foundation             650-321-4121   650-324-5325   330 Town And Country Ctr         Palo Alto             Santa Clara County      CA               94301
Palomar Pomerado Health System           858-675-5583                  15615 Pomerado Rd                Poway                 San Diego County        CA      92064-2405
Quattro-Del Norte LLC                    805-278-8220                  501 Spectrum Cir                 Oxnard                Ventura County          CA      93030-7949
Rideout Memorial Hospital                530-749-4300   530-749-4391   726 4th St                       Marysville            Yuba County             CA      95901-5656
Santa Barbara Cottage Hospital           805-879-8993                  PO Box 689                       Santa Barbara         Santa Barbara County    CA      93102-0689
Scripps Memorial Hospital Encinitas      760-633-6501                  354 Santa Fe Dr                  Encinitas             San Diego County        CA      92024-5142
Sonoma Valley Hospital                   707-935-5360   707-935-5358   347 Andrieux St                  Sonoma                Sonoma County           CA      95476-6811
Southland Development Co.                949-916-2300   949-916-5700   31501 Rancho Viejo Rd Ste 102    San Juan Capistrano   Orange County           CA      92675-1870
Steiner Development                      209-357-8761                  Atwood                           Placentia             Orange County           CA               92870
Suzanne Elledge Planning                 805-966-2758   805-966-2759   800 Santa Barbara St             Santa Barbara         Santa Barbara County    CA      93101-2220
The Hammes Co.                           949-705-0900   949-705-0901   2 Park Plz Ste 600               Irvine                Orange County           CA      92614-3517
The Penstar Group                        559-268-6090                  855 M St Ste 1110                Fresno                Fresno County           CA      93721-2759
Tower Investments LLC                    530-668-1000   530-666-5574   250 W Main St Ste 101            Woodland              Yolo County             CA      95695-3686
Tracy Gateway LLC                        916-852-8710   916-852-0795   11806 Melones Cir                Gold River            Sacramento County       CA      95670-7736
US Department of Veterans Affairs (VA)   707-562-8277   707-562-8348   1175 Nimitz Ave Ste 200          Vallejo               Solano County           CA      94592-1003
Washington Township Healthcare System    510-791-3475                  2000 Mowry Ave                   Fremont               Alameda County          CA      94538-1716
Business Development through Business
 Intelligence
Building Relationships
        through
            Business Intelligence

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Barry Correa Outlook 2012

  • 1. Business Development through Business Intelligence Business Development through Business Intelligence
  • 2. Business Development through Business Intelligence  Business Development Expectations is a combination of… Strategicthe process of strengthening ties with It is Targeted Sales Analysis clients as well as cultivating customers in existing Marketing other sectors of the market
  • 3. Business Development through Business Intelligence  Business Development – Strategic Analysis Know the Key Steps in the Process #1 #3 Determine Market Size Target Key & Identify Pockets Relationships to of Opportunity Build or Strengthen #2 #4 Build Your Prioritize Specific Company’s Opportunities – Visibility Increase W/L Ratio
  • 4. Business Development through Business Intelligence  Business Development - Strategic Analysis Proficiency in many areas is needed to identify & capitalize on growth opportunities.  Understand Your Assets  Stay Current On the Industry  Know Your Competition  Know Your Perception in the Industry  Prioritize Opportunities
  • 5. Business Development through Business Intelligence  Business Development - Marketing Meeting Customer Needs – Reach and Influence  Know Who Should Be Your Customer  Continuously Cultivate Interest in You & Your Firm  Identify Potential Projects for Each Prospect  Use Multiple Means of Communicating Your Value With Prospects
  • 6. Business Development through Business Intelligence  Business Development - Sales Develop a Strong Business Plan  Do the Research  What Is the Size of Your Market  Identify Key Players / Projects  Identify What Differentiates Your Firm  Your Strengths VS Competitor’s  Pricing Strategy  Create a Strong Communication Plan  Testimonials  Networking  Website  Events  LinkedIn, Twitter  Education Seminars
  • 7. Business Development through Business Intelligence  Business Development - Sales FOR DISCUSSION What Are Some of Your Current Business Development Challenges?
  • 8. Business Development through Business Intelligence  Forming Your Plan FOR DISCUSSION Start With Objective, Reliable Business Intelligence Going Live… Top Project Types Top Owners w/ Projects in Early Design Stages Top Architects w/ Projects in Design Stages Active Contractors – Competitors or Potential Partners
  • 9. Business Development through Business Intelligence Measuring you Market
  • 10. Business Development through Business Intelligence California-Medical Project Owners Company name Phone Fax Address City County State ZipCode 301 Industrial LLC 510-839-0683 300 Frank H Ogawa Plz Ste 510 Oakland Alameda County CA 94612-2040 Advanced Particle Therapy 858-875-2260 4747 Executive Dr Ste 590 San Diego San Diego County CA 92121-3100 Alexandria Real Estate Equities 626-578-0777 626-578-0770 135 N Los Robles Ave Ste 250 Pasadena LA County CA 91101-4527 Alta Bates Medical Center Summit 510-655-4000 350 Hawthorne Ave Oakland Alameda County CA 94609-3108 Canyon-Johnson Urban Fund 310-272-1500 310-272-1501 2000 Avenue Of The Stars Los Angeles LA County CA 90067-4700 Centennial Founders LLC 310-446-1278 661-322-1112 10880 Wilshire Blvd Ste 1900 Los Angeles LA County CA 90024-4101 Dameron Hospital 209-461-3152 525 W Acacia St Stockton San Joaquin County CA 95203-2405 Development Contractor Inc. 619-444-2054 110 Town Center Pkwy Santee San Diego County CA 92071-5801 Discovery Builders/Pacific Mountain 925-682-6419 925-689-2047 4061 Port Chicago Hwy Ste H Concord Contra Costa County CA 94520-1153 Episcopal Senior Communities 925-956-7400 2185 N California Blvd Ste 575 Walnut Creek Contra Costa County CA 94596-7323 Forest City Development 415-836-5980 875 Howard St Ste 330 San Francisco San Francisco County CA 94103-3000 Fortu Powercell USA 650-223-4045 2109 Landings Dr Mountain View Santa Clara County CA 94043-0839 Foursquare Foundation 1910 W Sunset Blvd Ste 800 Los Angeles LA County CA 90026-3283 Good Samaritan Hospital 213-977-2121 1225 Wilshire Blvd Los Angeles LA County CA 90017-1901 Henry Mayo Newhall Memorial Hospital 661-253-8000 23845 McBean Pkwy Valencia LA County CA 91355-2001 Housing Partners I Inc. 1053 N D St San Bernardino San Bernardino County CA 92410-3521 HPL Development 650-577-1288 650-577-8822 3130 La Selva St Ste 109 San Mateo San Mateo County CA 94403-2148 Imperial Partners LLC 310-342-0000 310-342-0101 5933 W Century Blvd Ste 614 Los Angeles LA County CA 90045-5457 Jensen and Partners 213-748-3431 213-748-3491 950 S Grand Ave Los Angeles LA County CA 90015-1436 Los Alamitos Medical Center 714-826-6400 3751 Katella Ave Los Alamitos Orange County CA 90720-3113 Lowe Enterprises 415-694-7400 415-983-4109 300 California St San Francisco San Francisco County CA 94104-1407 March Healthcare Development 310-962-6736 1960 Chicago Ave Ste E9 Riverside Riverside County CA 92507-2312 Newland Communities 858-455-7503 858-455-5368 9404 Genesee Ave Ste 230 La Jolla San Diego County CA 92037-1354 Newport Hospital Corp. 601 Lido Park Dr Apt 1A Newport Beach Orange County CA 92663-4456 Optiflex Properties and Development 323-517-9805 323-727-7574 200 E Beverly Blvd Ste 200 Montebello LA County CA 90640-7001 Palo Alto Medical Foundation 650-321-4121 650-324-5325 330 Town And Country Ctr Palo Alto Santa Clara County CA 94301 Palomar Pomerado Health System 858-675-5583 15615 Pomerado Rd Poway San Diego County CA 92064-2405 Quattro-Del Norte LLC 805-278-8220 501 Spectrum Cir Oxnard Ventura County CA 93030-7949 Rideout Memorial Hospital 530-749-4300 530-749-4391 726 4th St Marysville Yuba County CA 95901-5656 Santa Barbara Cottage Hospital 805-879-8993 PO Box 689 Santa Barbara Santa Barbara County CA 93102-0689 Scripps Memorial Hospital Encinitas 760-633-6501 354 Santa Fe Dr Encinitas San Diego County CA 92024-5142 Sonoma Valley Hospital 707-935-5360 707-935-5358 347 Andrieux St Sonoma Sonoma County CA 95476-6811 Southland Development Co. 949-916-2300 949-916-5700 31501 Rancho Viejo Rd Ste 102 San Juan Capistrano Orange County CA 92675-1870 Steiner Development 209-357-8761 Atwood Placentia Orange County CA 92870 Suzanne Elledge Planning 805-966-2758 805-966-2759 800 Santa Barbara St Santa Barbara Santa Barbara County CA 93101-2220 The Hammes Co. 949-705-0900 949-705-0901 2 Park Plz Ste 600 Irvine Orange County CA 92614-3517 The Penstar Group 559-268-6090 855 M St Ste 1110 Fresno Fresno County CA 93721-2759 Tower Investments LLC 530-668-1000 530-666-5574 250 W Main St Ste 101 Woodland Yolo County CA 95695-3686 Tracy Gateway LLC 916-852-8710 916-852-0795 11806 Melones Cir Gold River Sacramento County CA 95670-7736 US Department of Veterans Affairs (VA) 707-562-8277 707-562-8348 1175 Nimitz Ave Ste 200 Vallejo Solano County CA 94592-1003 Washington Township Healthcare System 510-791-3475 2000 Mowry Ave Fremont Alameda County CA 94538-1716
  • 11. Business Development through Business Intelligence Building Relationships through Business Intelligence