Winnipeg Technology Innovation Day

Editor's Notes

• #26: Cloud is an approach and an architecture to how we do computingThe Hybrid Cloud is a blend of using compatible public and private clouds
• #57: VMware delivers the industry leading cloud infrastructure solution for building trusted private, public, and hybrid clouds. Leveraging the proven vSphere 5.0 virtualization platform, VMware creates intelligent cloud infrastructure with built-in automation and resource elasticity to free IT from manual processes and enable it to meet business requirements on-demand.
• #58: Going forward there are 4 major opportunities for VMware to further simplify the datacenter. Simplification means both better economics and better agility:Continue to simplify the hw landscape by migrating special purpose hw into virtual appliances. These appliances are provided by partners. VMW provides the common management framework. This is the virtual infrastructure of the future. Hybrid cloud infrastructure – a lot of complex problems to be solved to make multiple datacenters appear like a single unified resource; seamless mobility of applications across clouds. Make vSphere a “safe haven” for all types of applicationsTransform management as you know it. Cloud management is about 1) minimizing manual management through policy driven automation everywhere and 2) refocus management away from trying to keep track of every connection and dependency to analyzing data and eliciting patterns.
• #60: Going forward there are 4 major opportunities for VMware to further simplify the datacenter. Simplification means both better economics and better agility:Continue to simplify the hw landscape by migrating special purpose hw into virtual appliances. These appliances are provided by partners. VMW provides the common management framework. This is the virtual infrastructure of the future. Hybrid cloud infrastructure – a lot of complex problems to be solved to make multiple datacenters appear like a single unified resource; seamless mobility of applications across clouds. Make vSphere a “safe haven” for all types of applicationsTransform management as you know it. Cloud management is about 1) minimizing manual management through policy driven automation everywhere and 2) refocus management away from trying to keep track of every connection and dependency to analyzing data and eliciting patterns.
• #61: Going forward there are 4 major opportunities for VMware to further simplify the datacenter. Simplification means both better economics and better agility:Continue to simplify the hw landscape by migrating special purpose hw into virtual appliances. These appliances are provided by partners. VMW provides the common management framework. This is the virtual infrastructure of the future. Hybrid cloud infrastructure – a lot of complex problems to be solved to make multiple datacenters appear like a single unified resource; seamless mobility of applications across clouds. Make vSphere a “safe haven” for all types of applicationsTransform management as you know it. Cloud management is about 1) minimizing manual management through policy driven automation everywhere and 2) refocus management away from trying to keep track of every connection and dependency to analyzing data and eliciting patterns.
• #62: Going forward there are 4 major opportunities for VMware to further simplify the datacenter. Simplification means both better economics and better agility:Continue to simplify the hw landscape by migrating special purpose hw into virtual appliances. These appliances are provided by partners. VMW provides the common management framework. This is the virtual infrastructure of the future. Hybrid cloud infrastructure – a lot of complex problems to be solved to make multiple datacenters appear like a single unified resource; seamless mobility of applications across clouds. Make vSphere a “safe haven” for all types of applicationsTransform management as you know it. Cloud management is about 1) minimizing manual management through policy driven automation everywhere and 2) refocus management away from trying to keep track of every connection and dependency to analyzing data and eliciting patterns.
• #83: Goal of Slide: To introduce the concept of aligning the placement of data on media that matches its business value. – “storage tiering”Key Points: The objective is to match the business value and access demand of the data to the performance and cost of the storage. This means that hot data, which normally represents about 10% to 20% of the total data in a data set, has to be identified and promoted onto the highest performing media. Two key issues. Timeliness - hot data has to be promoted when it is still hot – so real responsiveness in important. Granularity – if the data chunks promoted are too large they will include cold data with the hot data, a very inefficient use of expensive media. When the promotion of hot data is done dynamically, application performance will improve dramatically and the economics of storing cold, inactive data will improve significantly.
• #84: Goal of Slide: Explain NetApp’s criteria for effective tiering. Look to establish separation from other tiering options. Key Points:Real-time: “Serve data when it’s hot” – This means that hot data should be identified instantly and migrated to performance media in a timely manner before its activity level drops off. Delayed migration can reduce the value of storage tiering if the data is no longer in demand by the time it reaches the performance tier.Efficient: Being efficient means that the hot data is not promoted along with cold data. VST avoids this problem with a level of fine granularity that accurately isolates the hot data. This ensures that the most expensive media – FLASH is being used in the most efficient manner.Simplicity: With simple installation, an architecture that works out-of-the-box and a free utility that enables predictive sizing for specific workloads, simplicity has been architected into the NetApp solution.
• #85: Goal of Slide: Introducing the Virtual Storage TierKey Points: With VST, NetApp has introduced a better approach – Intelligent Caching. This technology is optimized for FLASH and is not simply an adaptation of older generation disk tiering solutions.The NetApp Virtual Storage Tier promotes hot data to performance storage without moving the data. The Virtual Storage Tier is not data migration, the hot block remains on hard disk media when a copy of the data block is made to the Virtual Storage Tier. This approach to data promotion means that operational disk I/O operations, required in other approaches to simply move data between tiers, is not needed. When the activity of the hot data on FLASH trends down and the data blocks become cold these inactive data blocks are simply overwritten with new hot data blocks. Again no data movement. This non-data migration approach is highly efficient, not only does it eliminate wasteful operational I/O but it enables the application of advanced efficiency features such as data de-duplication and thin provisioning. Granularity is key to ensuring accuracy of data placement. VST uses a 4K block size; this fine granularity prevented cold data from being promoted along with hot data. Contrast this to other approaches where data chunks in MBs or even GB are used. As noted in the earlier slide VST is simple to install and works out of the box with its default settings. Worth noting that the flexibility of VST enables you to create different classes of service by enabling or disabling the placement of data into the Virtual Storage Tier on a volume by volume bases.
• #86: Goal of Slide: Introduce the NetApp Virtual Storage TierKey Points: NetApp believes in a fundamentally different approach to automated storage tiering.Our approach is to create a Virtual Storage Tier and this approach consists of three key elements:Whenever possible, we start with the lowest cost storage and this is typically SATA disk storage.We virtualize all of the data to ensure maximum efficiency – this means that VST supports, data de-duplication and thin provisioning and space efficient clones. It does this while delivering the lowest cost of ownership.Performance is scalable and timely. It is delivered on an on-demand basis and in real-time. Data is not moved between tiers – data migration. This reduces the operational IO (overhead) other approaches need to move data. Out-of –box functionality simplifies implementation - you simply install Flash Cache.The “set-and-forget” approach of VST eliminates the management complexity normally associated with tiering solutions.
• #107: Before Urban sprawl people lived closer to where they worked. Therefore the infrastructure to support their needs could be centralized. As population density rose and the automobile became more prevelant people had the ability to move farther away from their place of work. The issue then became the building of roads, grocery stores, gas stations, and a connectivity to that newly formed community while still be connected to the downtown core.In the last 15 years we have seen Infrastructure sprawl. The onset of high speed connectivity and advanced device technology has created a world of consumers, consuming information from anywhere and anytime.The point of me speaking here today is to point out some of the growing complexity and issues with not having a system to license those device technologies.
• #127: Professional Services – Staff augmentationTraining Services – Train the trainer approach
• #128: Information technology has brought huge gains in organizational productivity but it has also brought an overload of information. For years most organizations have had two separate but parallel investments in terms of communications: one around a voice network (telephone - fax - voicemail), and another around a data network (data - internet - e-mail). New communication methods like mobile telephony and video conferencing were added. But they have remained separate silos and therefore increased the complexity once again. So we end up withMultiple communication modalities,Different interfaces and technologies, andLack of effective integration.Examples:Wouldn’t it be great to answer an e-mail with a call without looking up the phone number?Wouldn’t it be great to know that my business partner is not in the office before I call him on his land line so I don’t have to call again on his mobile phone?
• #130: Professional Services – Staff augmentationTraining Services – Train the trainer approach
• #131: You may ask: What exactly is Unified Communications? The answer is – it depends on who you are asking. While we can’t always define it, we know it when we see/use/experience it.We also know that myths prevail around what UC, including it not being something that works well or is beneficial to SMBs. For a better understanding of what UC is, let’s look at Acrodex’s and the industry adopted definitions to start.
• #132: The Acrodex approved definition is above but you can find many definitions for UC in many place.Wikipedia says:“UC potentially includes the integration of fixed and mobile voice, e-mail, instant messaging, desktop and advanced business applications, Internet Protocol (IP)-PBX, voice over IP (VoIP), presence, voice-mail, fax, audiovideo and web conferencing, unified messaging, unified voicemail, and whiteboarding into a single environment offering the user a more complete but simpler and more effective experience.”You’ll see later that the promise of Acrodex’s UC practise matches up closely with this definition.
• #133: UC can be comprised of many components (here is where we notice the similarity to the Wikipedia definition of UC), but again, it’s about “unifying” or “integrating” your existing communications systems, tools and devices with the productivity applications you use every day to deliver a broad set of communications to any device, anywhere. As a result, each user can have the same basic experience, regardless of whether they are in a fixed location or mobile.
• #134: Other studies have categorized Business Challenges and the way business decision makers describe them as shown here Later, you’ll see how actual customers addressed them using unified communications. ConnectivityInternalOfficesExternally: customers remote access suppliers: B-2-BSecurityDataApplicationsAccessVirusesAccessibilityWork from anywhereCustomer ServicePersonalizedAccessibleOrganizedDevice-independentProductivityBetter use of employee timeTools make it easier to workTransparency between systems, processes, functions
• #135: Talking Points• ROI. Based on the interviews with 15 existing Microsoft unified communications customers, Forrester constructed a TEI framework for a composite organization and the associated ROI analysis illustrating the financial impact areas. Internal and external collaboration is of highest importance.• With a dearth of candidates with sufficient skills in digital marketing, hiring qualified staff is difficult. The firm must make the most of its existing talent and maximize retention.• High-value workers are separated from each other geographically; 80% of them do not work at the headquarters office.• Client relationships are long-standing, thus offering impetus for deeper communications across firewalls. Nevertheless, most clients maintain relationships with several digital marketing agencies; new initiatives and even extensions of existing projects are frequently put up for competitive bid.• The organization is forward-thinking and readily adopts new technologies when the products can be demonstrated to provide business value.Although not quantified for this case study, Forrester recommends that prospective unified communications implementers examine potential benefits in these categories as well.Details on Reduced TCOSavings through reductions in the numbers of :• Fax machines• Desktop telephone sets• PBX equipment• Unified Messaging systems• Antivirus, Antispam solutions Compliance solution• Tape back-ups
• #161: Here are a few key points about LANDesk and our ability to deliver value to our customers. Talk to some the key points on the slide – especially the ones about the Magic Quadrants and ROI
• #164: Here are a few of the thousands of companies and organizations that trust LANDesk to help them manage and secure their IT environments. And we’d love to see your logo up here someday.Our customer cut across many different vertical markets including finance, healthcare, local and national governments, manufacturing and retail to name a few.
• #165: So why do they choose us? They have many challenges facing them for maintaining the healthy state of their user’s endpoint devices. These customers chose LANDesk because of the value and return on investment we provide to their IT organizations.
• #166: At LANDesk, we have a great heritage of providing great management, security and service desk solutions. And because mobility is really about management and security, we believe we have a great product and strategy for helping you with your mobile workforce with the convergence of management and security.At the center of this integrated suite of IT management solutions we’ve built it around higher efficiencies by using a Management Automation Platform that helps you define, design, implement and execute cross platform IT automation initiatives and tasks.
• #167: In this presentation, we’re going to answer the following questions? What is mobility and what’s driving the need to manage mobility. The devices didn’t just show up in your environment all of a sudden, but they are showing up more and more and this is a good time to get your arms around the issues. And these new mobile devices are introducing new challenges as they grow and evolve plus how many different operating systems you now have to manage.What are the three keys to managing the mobile enterprise? Including a very important one of how do I discover and inventory these devices if the corporation doesn’t own them?We’ll also talk about the importance of securing the corporate data on these devices.Finally, we’ll give you an idea of how LANDesk approaches mobility and what are our strategies for mking you envoronment more mobile friendly.
• #168: The key to understand about mobility is that it isn’t just about the devices. It is really the user that is mobile and the devices are just along for the ride. So you need to consider who this mobile user is and their needs. We think of all these different devices as just other endpoints that make the user productive. The devices are going to change. And it’s based on the user’s need to be mobile that you have things like dual network access, whether through a cell connection or jumping over to a Wi-Fi network so they can always be connected.But there is one other thing that this new paradigm of user productivity brings and that is a trend toward employee-owned devices vs. corporate-owned devices.
• #169: Just a few quick notes about the mobility trend here. Before we get going here, it’s good to point out that whether a particular device is on it’s way up or down, these are all simply endpoints to manage and secure for LANDesk.First – note that Microsoft represents 84% of the PC Operating system, but how many different OS’s will mobility introduce – especially with what they are calling Post-PC devices like tablets. Second – Speaking of tablets and smartphones, they are surpassing PCs and that has a lot to do with two trends – 1) people have multiple devices – 2) and people have a mix of corporate-owned and employee-owned devices Third – tablets will rise significantly - Tablets are expected rise from 6% to 23% of computing devices.Tablet WW forecast**2010 = 17 million 2011 = 44.6 million 2012 = 70.8 millionFourth – desktops will drop, but that simply a strong indicator about the mobility of people. Notice that all the mobile devices are either increasing or staying fairly level with only slight declines because of cannibalization from competing mobile devices such as Tablets taking some market share away from notebooks and laptops.
• #170: Initial Build: There are certain trends and tipping points that are creating change for IT.Next Build: (Digital Native Lifestyle) The first is that more and more people in the workforce are gravitating to a digital lifestyle – much like the digital natives (people who grew up not knowing anything but highly communicative technology) who are moving into the workforce. These people are always connected, digitally social and can multi-task without thinking about it. Next Build: (IT Consumerization) This lifestyle shift introduces introduces more IT Consumerization or some might say, “The IT-ization of Consumer electronics”, where there are more low cost applications running on consumer-owned devices, which co-mingle the data from both the user’s business and personal lives.Next Build: (User Is The New Endpoint) This IT Consumerization leads to the need of seeing the user as the endpoint and not necessarily the devices. The needs of these users will continue to change because they are more tech savvy and they will carry many different devices with various platforms, increasing the need to be able to see and manage the user’s environment.Next Build: This process tends to repeat itself – the more digital we become the more need for IT manage and secure the data on the users devices and the greater need to view the user, not the device, as the endpoint.
• #171: Here are a few key points about LANDesk and our ability to deliver value to our customers. Talk to some the key points on the slide – especially the ones about the Magic Quadrants and ROI
• #172: Here are a few key points about LANDesk and our ability to deliver value to our customers. Talk to some of the key points on the slide – especially the ones about the Magic Quadrants and ROI
• #173: Note to Presenter: Read the red and it will read as a complete sentence which captures all of the key points of the quote.One of the keys to the statement is that there is a diverse population of devices and that’s where the complexity comes in. If you don’t get your arms around this issue in the next couple of years, your operating costs are going to go up and your services levels are going to suffer.
• #174: A key to IT management is seeing and knowing what devices are in your environment. But you need to take this a step further by knowing what data is being accessed because you’re IT and you have to protect that data, ho matter where it is. With the current state of Mobility, you may not even know how many devices you have, where they are, or what they’re accessing. You need to set and enforce effective IT policies. You simply have to have some kind of policy around these mobile devices. What kind of features are allowed and what isn’t, like personal hotspots. You also have to have a policy in place to initially protect the data on that device and a process in place to handle lost devices.You have to be able to manage and secure that digital native and be able to do it anywhere and anytime because of how mobile they are.
• #175: The first thing to do in order to see what is on your network is to discover and inventory what is on your network. Find our what devices are out there and all the information about those devices. Well LANDesk has been doing this for more than 20 years, so there is nothing new there. In fact, we us real-time discovery technology that allows us to discover a device and then use that device to discover other devices when they come on the network and begin to broadcast to other devices. In this case of mobile devices, we want to know more about what data they are accessing than the fact that they’re on our network. This move to understanding what data people are using is also compounded by trying to know what devices are corporate-owned devices and which ones are employee-owned.
• #176: The next thing we talked about is setting effective IT policies, especially when it comes to security issues that pose additional risk to your business.As we go through some of the security data that is available, we don’t want you to think that this is a scare tactic, just important information to help you learn about the need for a stronger, more systematic approach to security. If we dive into some of the security data out there such as this information from datalossdb.com, you will find plenty of information about each breach or loss of data and where that breach came from, whether it be a lost or stolen device, a virus, or an accidental exposure of information on the web.Let’s take a look at where most of these security breaches are occurring. The darker the color, the more breaches have occurred. The obvious hot spots are the United States and the United Kingdom, followed closely by Canada. When you look closer, Japan and Australia in a slightly lighter orange stand out. And finally, the majority of other developed countries such as Western Europe and some of South America have also experienced security breaches. One note to remember is that these are all based off of individual reporting of security breaches and may not reflect the entire picture because some areas may not have as open of a society for reporting such issues.>>Next, let’s take a look at the Incidents by Vector. This indicates by what means is security breached. Notice that 62% of the time it is from outside sources with 32% coming from inside sources. That means that more than half of the threats are coming from people who are trying to break into your systems and exploiting your data. Of that 32% of inside security incidents, only 8% were malicious. That means that the other 24% were mostly caused by faulty processes or lack of awareness about security among employees. >>Another interesting point to look at in the overall security mix is how are people losing the data. Notice that the number one area is stolen laptops with 20% - this is truly a target, but as these devices get more information on them and are smaller, they also pose a threat to your data. Not only that, but we discussed previously that more people are carrying more devices. It’s hard enough to keep track of one device while you’re on the move, but now you talk about having three or more devices. Those devices are going to get lost. This really points out the need for data encryption and protection on these mobile devices.
• #178: Who are the tough users to figure out? Every organization has them. These people move around a lot. They have to have the latest gadgets. They adopt technology early and then bring it into your environment. This mobile person has more than a handful of devices including a smart phones, a tablet, and a laptop. He doesn’t stop to ask if it’s okay for him to connect to the enterprise network. He’s interested in being productive. The worst ones will even modify their technology or find away around policies. So with a few taps on a screen he’s accessing his corporate email and pulling data from the network. Oh that guy! – You know him, don’t you? In fact, if you are in IT, you are probably this guy. He’s productive, but you’re the one dealing with all the possible data leaks.
• #181: Don’t just think about smartphones and these new tablets as the only mobile devices. Remember, it is the user that is mobile and those laptops are going to be around, so you need a solution that will help you manage and secure them as well as all those new devices. When we take a look across the competitive landscape, we are one of the very few that can help you see, manage and secure all the devices a user uses. Take for instant Apple, we can manage and secure that Macbook Pro as well as the iPad and the iPhone. That means making sure that data is encrypted and we have those policies set up and enforced based on the location of the user. Some of the things that help include HIPS, Device blocking, shadow copying and patching. Failure to update can create huge vulnerabilities that can cost millions. We deliver patches that are both timely and thoroughly tested. Maximum automation allows solutions to be proactive, repeatable and auditable. So how do we do it? We can use appliance devices in different locations in your distributed network to access, manage and secure anywhere – through the cloud. We will also include more and more services in the cloud
• #187: Overall, the solution allows Zero-Touch Provisioning for anyone who owns a ThinkSlate…meaning the IT Administrator sets policy for an Active Directory container, and whomever is in that container gets the policy on their mobile devices.  All of them.  Without the IT Admin having to touch the device. The slide builds.  First screenshot shows how every AD container in the tree has “default” policy, which is blank.  Meaning nothing will change if the user tries to configure their Thinkslate.  The second screenshot shows a series of device configurations (the highlighted one is a device config, showing which device config settings can be reached from here…but we configure Certificates, Device Settings, Security Settings, Password settings, WIFI access points, VPN settings…  The third screen shows a new Device Policy and all it’s associated device configurations. The fourth shows it being applied to the ThinkSlate Users container in Active Directory Finally, you can see the container and policies applied in the Groups field.
• #191: Through all of our interactions with customers, and specifically CIOs, they have been coming to some conclusion around mobility in recent times. Some of them are…
• #192: Based on market research, BlackBerry is still the leader in enterprise smartphone usage and is projected to maintain this lead into at least 2015. NOTE: For the purposes of this report and the forecasts, we define an enterprise user as en employed person who uses their smartphone for business only or for business/personal reasons. We note that whether enterprise liable, or personal liable, as long as the device is used for business purposes ABI Research considers both an enterprise smartphone.
• #193: This slide could be used in situations where customers may question the general health or performance of RIM. This doesn’t necessarily address where we will be 5 years from now, however it does show that we are still generating revenue and have a lot of momentum behind us that will enable us to invest in innovation and foster already strong partnerships worldwide.
• #195: It may be already understood by many enterprise customers that employee/individual liable smartphones in the enterprise is becoming a significant trend. This data however does represent expectations that this trend will continue the proliferation of employee owned smartphones in the enterprise to the extent that it will overcome corporate liable deployments in terms of volume. The key message here is ‘a strategy needs to be in place to support this trend in the enterprise, and the appropriate software and products need to be carefully chosen to not only support this trend, but also allow it to drive productivity where possible.’
• #196: The introduction of an exciting new line of BlackBerry smartphones should drive currently individual BlackBerry users to re-purchase, and new smartphone users to acquire BlackBerry for the first time. Drivers for these purchases come from a blend of appealing new physical designs, cutting-edge hardware, improved software and choice of input technologies and style. The combination of these elements leads to a compelling user experience. For businesses and IT, the promotion of BlackBerry as a personal device of preference would allow such devices to connect to the BlackBerry infrastructure that the business has already invested in, in order to maintain the level of security that is expected on devices that would contain business information without hampering the user experience.
• #197: BlackBerry OS 7 is a key piece to refreshed and enhanced BlackBerry lineup that we are now offering. New software + cutting edge hardware enables users to enjoy BlackBerry for the reasons they had chosen it for all along, as well as new experiences that meet the expectations of new mobile power users.
• #198: The BlackBerry PlayBook tablet is a ground breaking development on the tablet front, offering unique capabilities compared to other tablets on the market today. Tablets in general taking mobile computing to a new level with the balance of performance, portability and usability. With BlackBerry, you continue to benefit from the continued focus on the business audience and the deep integration opportunities offered by the BlackBerry platform. (Future PlayBook products such as tablet OS 2.0 and BMF will be inserted when final messaging is available)1) Uncompromised Web BrowsingWith Adobe® Flash® Player woven right into the fabric ofthe design, the BlackBerry® PlayBook™ tablet offers thefull experience of over 1.6 million web sites usingAdobe Flash.2) BlackBerry® Bridge™Wirelessly connect to your BlackBerry® smartphone1through BlackBerry Bridge for secure access to youremail, calendar, and address book, task list & BBM™.3) Ultra PortableWeighing only 14 ounces, the BlackBerry Playbook iscompact and easy to carry, yet still packed with power.4) True MultitaskingWith an Operating System that is designed to takeadvantage of its dual-core CPU, the BlackBerryPlayBook enables you to jump between apps easilywhile they continue to run in the background.5) HDMI OutputOutput in 1080p to a large screen with BlackBerryPlayBook tablet’s built-in micro-HDMI port; no need topurchase an adapter.6) NotificationsNotifications are designed to allow users to access the source of notification quickly and easily without being intrusive, even while running an app.7) Full Touch Front DisplayThe BlackBerry PlayBook tablet uses the entire front ofthe screen to provide an intuitive way of swiping appsinto focus and away.8) High Resolution Dual CamerasBoth front and rear facing HD cameras come with1080p recording capability.9) Wireless Software UpdatesGet a notification of new features or functionality foryour BlackBerry PlayBook tablet and update fromwherever you are.10) Free Premium Documents to Go SuiteThe BlackBerry PlayBook tablet ships with a built in,Premium version of Documents to Go® which meansthe ability to open, edit and create Microsoft® Officedocuments comes at no extra charge.
• #199: With the new developments on the BlackBerry smartphone and tablet front, we continue to provide businesses with hardware solutions that will address the varying need of audiences through the business. With the enhancements of BlackBerry smartphones and tablets, individuals will also be choosing BlackBerry for their personal devices of choice. This brings back the discussion of employee liable and the need for businesses to support this increasing trend.BESx is the first step to providing employee liable BlackBerry users free access to corporate email, PIM and other applications.
• #200: While providing personal BlackBerry smartphones access to corporate email and applications the challenge arises with keeping the data that resides on such smartphones secure and protected, and also not affecting the personal user experience or personal data on that smartphone.BlackBerry Balance technology allows users to use their BlackBerry smartphone in the way they intended to when they bought it, including access to business email and applications. It also allows IT to keep business and personal data separate, along with the ability to wipe only business data if necessary without impacting personal data on the device.
• #201: We appreciate that some individuals will bring in their own non-BlackBerry smartphones and desire to connect them to business resources. Although providing device flexibility for these users is valuable to the organization, the challenge of securing and managing these devices still remains. Through the recent acquisition of Ubitexx, BlackBerry will be introducing a new component to it’s enterprise management platform by delivering mobile device management capabilities for non-BlackBerry devices. This will allow business to standardize on a single software platform for enterprise mobile device management while still support device flexibility for it’s users.
• #203: With separate desk phone and mobile phone numbers, sometimes reaching a business contact isn’t always the easiest. Missed calls can lead to longer sales cycles and dissatisfied customers. By integrating desk phone numbers and other capabilities, users of BlackBerry MVS can distribute a single phone number to colleagues and customers, provide greater reachability and improved productivity. With the recent introduction of Wi-Fi calling in BlackBerry MVS, users can use Wi-Fi campus or hotspot networks to make and receive voice calls, while reducing the reliance and therefore cost associated with carrier networks. This also extends the voice coverage for customers in areas where carrier networks are not as strong or do not exist.
• #204: With instant messaging capabilities on BlackBerry, you can improve the investment of the overall instant messaging service by allowing your mobile employees to access company employees and resources more frequently. By extending the same capabilities on the desktop, and mimicking desktop presence users will be able enjoy a familiar experience on their BlackBerry smartphone.Specifically, BlackBerry has just recently made available SharePoint for BlackBerry client software that will allow users to tap into the power and capabilities of their organizations current SharePoint implementation and access this content on the go.
• #205: Our laser focus has allowed us to innovate with the customer in mind, contributing to our huge success in this market. Regardless of the noise in the market, BlackBerry has a very unique position and strength in enterprise. BlackBerry has invented from the ground up many of the smartphone elements that are relied upon today, i.e. security, push, manageability, integration capabilities. Our roots are in business mobility and hence have allowed us to remain the clear leader in development of solutions that provide significant benefits to customers.As the needs of end users in enterprise organizations are being heard more loudly than ever, this is a very important segment that we cannot ignore. While maintain our focus on delivering value to businesses, our innovation in the area of consumer capabilities will allow BlackBerry to provide the right balance between work and personal use on a single smartphone.