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Accessible Web Design:
basic tips
Audrey Homan
audrey.homan@uvm.edu
go.uvm.edu/accessibility
Contents:
• Accessibility:
• The Basic Bits
• The Legal Bits
• The CDCI Bits
• 7 basic tips for
avoiding the most
common web
accessibility issues
THE BASIC BITS
Everything that makes for good
graphic design
makes for good web design.
• slides
• video
THE BASIC BITS
Inaccessible design = bad design.
Always.
THE BASIC BITS
of accessibility failures come down to
design choices.
Reference
THE BASIC BITS
Accessible web design is
everyone’s job.
• UVM Drupal managers
• Drupal updaters
• WordPress site creators
• Noogle Site creators
• Training module creators
• meme creators
• fan art creators
• Reddit commenters
• YouTube influencers
• TikTok weasels
THE BASIC BITS
But who decides what’s
“accessible”?
Enter:
the WCAG.
THE LEGAL BITS
What’s WCAG?
• Web Content Accessibility Guidelines
• International standards
• Currently, in the U.S., accessibility is
enforced by lawsuit
• In the U.S., public & government entities are
required to meet WCAG’s AA level
THE LEGAL BITS
WCAG 2.1 Guidelines
• A-level: basic website
functionality
• AA-level: reasonable website
functionality
• AAA-level: gold-standard
website functionality
THE LEGAL BITS
Web Accessibility @ CDCI
• Per UVM, CDCI must maintain AA-level
compliance
• Required for Drupal, WordPress, and any site
that has CDCI branding
• Every year, CDCI runs two website audits
and a satisfaction survey
THE CDCI BITS
Images
• Don’t assume everyone can see
images
• Don’t include text in an image unless
it’s available elsewhere on the page
as plain text
• Always use alt-text, or mark your
image as “decorative”
1: IMAGES
Images: alt-text
• 1-3 sentences
• Focus on the most
important elements of
the image
1: IMAGES
• Don’t start with “a
photo of” or “an
image of” —
screen reader
software has you
covered.
The Alt-Text Exercise
• If you’re sighted,
how would you
describe this
image to
someone on a
phone call?
1: IMAGES
The Answer to the Alt-Text Exercise
• “A group of people in
their mid-twenties sit
around a picnic
blanket in a forest,
grinning, while their
small white dog
wanders off.”
1: IMAGES
Color & Contrast
• Don’t assume everyone
can see all colors.
• Don’t use color to indicate
meaning.
2: COLOR & CONTRAST
Don’t use color to define meaning.
• To sign up for
trainings, click the
purple button.
• For general
questions, click the
red button.
2: COLOR & CONTRAST
Color: Contrast
Small text Large text
Icons &
Graphics
WCAG
LEVEL AA 4.5:1 4.5:1 3:1
AAA 7:1 4.5:1 3:1
2: COLOR
How do you measure contrast?
WebAIM
Contrast
Checker
2: COLOR
Audio & Video
• If you have content available as audio
or video, you also need a text version.
You cannot have audio or video be the
only way for visitors to access that
information.
3: AUDIO & VIDEO
Audio & Video accessibility needs
• Audio: needs a transcript
• Video: needs non-automated captions
• Audio description for videos: recommended but
not required (AAA-level)
3: AUDIO & VIDEO
Links: Format
• Links should be underlined
• They should be a different color from non-
link text
• Do not underline any text that is not a link
• Links should be 3-4 words, not just one.
• Shortlinks are friendly to screen readers.
4: LINKS
Links: Destination
• Indicate in parentheses
when a link goes to
something other than a
webpage, such as a
video, or starts a
download.
• Download the slides
from this presentation
(.pptx)
• This is a really useful
Sensory Preference
Assessment (.docx)
• And now a brief word
from our sponsor
(video).
4: LINKS
Links: Do not click here.
• Destination: it must be
clear from the link where
clicking that link will take
you.
• Do not use “click here”.
4: LINKS
Meaningful text links
• To find out more
about the
conference, click
here.
• To find out more
about the
conference, check
out the schedule of
programming.
4: LINKS
Meaningful short urls
• To find out more
about the
conference, click
here.
• To find out more about
the conference, click
this link:
go.uvm.edu/schedule
4: LINKS
Use headings to structure your
content.
5: HEADINGS
• Helps make your page
accessible to keyboard
navigation and screen
readers.
Headings are an
outline for your
content.
5: HEADINGS
• 2022 Spring Conference
• Programming
• Track 1: Badger-Poking
• Track 2: Weasel-
Wrangling
• Track 3: First Aid
• Registration
Heading 1: • 2022 Spring Conference
HEADING 2: • PROGRAMMING
Heading 3:
• Track 1: Badger-Poking
• Track 2: Weasel-Wrangling
• Track 3: First Aid
HEADING 2: • REGISTRATION
5: HEADINGS
In
WordPress:
5: HEADINGS
Moving, flashing and blinking
• Don’t have anything blinking at 3
times per second or faster
• Don’t set things up to autoplay
• Users should always have a way
to make it all stop and start.
6: FLASHING & BLINKING
Write for accessibility
7: WRITE FOR ACCESSIBILITY
• Use plain language: active voice,
short sentences, and defining
jargon.
• Page titles: Give each page a
clear and distinct title
• Provide clear, concise instructions
ATTACK
W H E N W E B S I T E S
• Ravelry: An
Accessibility Case
Study
• Old design:
problematic
• New design:
problematic
• Ravelry Response:
run away
WHEN WEBSITES ATTACK
Again, an accessible web is
everyone’s job.
• UVM Drupal managers
• Drupal updaters
• WordPress site creators
• Noogle Site creators
• Training module creators
• meme creators
• fan art creators
• Reddit commenters
• YouTube influencers
• TikTok weasels
THE BASIC BITS
THE BIG TAKEAWAYS
Accessibility = a process
1.Try your best
2.Ask for help
3.Incorporate user feedback from
people with disabilities
Finally, realize two things:
BACK TO THE BASIC BITS
1. No one should have to
disclose their disability to you in
order to access your website
effectively.
2. Use human data to
supplement general guidelines.
Thank you for your time.
This presentation is
licensed under CC-
BY-NC-SA.
Feel free to share it,
and remix it for non-
commercial use, with
attribution.
go.uvm.edu/accessibility

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Basic Accessible Web Design Presentation

  • 1. Accessible Web Design: basic tips Audrey Homan audrey.homan@uvm.edu go.uvm.edu/accessibility
  • 2. Contents: • Accessibility: • The Basic Bits • The Legal Bits • The CDCI Bits • 7 basic tips for avoiding the most common web accessibility issues
  • 3. THE BASIC BITS Everything that makes for good graphic design makes for good web design.
  • 5. Inaccessible design = bad design. Always. THE BASIC BITS
  • 6. of accessibility failures come down to design choices. Reference THE BASIC BITS
  • 7. Accessible web design is everyone’s job. • UVM Drupal managers • Drupal updaters • WordPress site creators • Noogle Site creators • Training module creators • meme creators • fan art creators • Reddit commenters • YouTube influencers • TikTok weasels THE BASIC BITS
  • 8. But who decides what’s “accessible”? Enter: the WCAG. THE LEGAL BITS
  • 9. What’s WCAG? • Web Content Accessibility Guidelines • International standards • Currently, in the U.S., accessibility is enforced by lawsuit • In the U.S., public & government entities are required to meet WCAG’s AA level THE LEGAL BITS
  • 10. WCAG 2.1 Guidelines • A-level: basic website functionality • AA-level: reasonable website functionality • AAA-level: gold-standard website functionality THE LEGAL BITS
  • 11. Web Accessibility @ CDCI • Per UVM, CDCI must maintain AA-level compliance • Required for Drupal, WordPress, and any site that has CDCI branding • Every year, CDCI runs two website audits and a satisfaction survey THE CDCI BITS
  • 12. Images • Don’t assume everyone can see images • Don’t include text in an image unless it’s available elsewhere on the page as plain text • Always use alt-text, or mark your image as “decorative” 1: IMAGES
  • 13. Images: alt-text • 1-3 sentences • Focus on the most important elements of the image 1: IMAGES • Don’t start with “a photo of” or “an image of” — screen reader software has you covered.
  • 14. The Alt-Text Exercise • If you’re sighted, how would you describe this image to someone on a phone call? 1: IMAGES
  • 15. The Answer to the Alt-Text Exercise • “A group of people in their mid-twenties sit around a picnic blanket in a forest, grinning, while their small white dog wanders off.” 1: IMAGES
  • 16. Color & Contrast • Don’t assume everyone can see all colors. • Don’t use color to indicate meaning. 2: COLOR & CONTRAST
  • 17. Don’t use color to define meaning. • To sign up for trainings, click the purple button. • For general questions, click the red button. 2: COLOR & CONTRAST
  • 18. Color: Contrast Small text Large text Icons & Graphics WCAG LEVEL AA 4.5:1 4.5:1 3:1 AAA 7:1 4.5:1 3:1 2: COLOR
  • 19. How do you measure contrast? WebAIM Contrast Checker 2: COLOR
  • 20. Audio & Video • If you have content available as audio or video, you also need a text version. You cannot have audio or video be the only way for visitors to access that information. 3: AUDIO & VIDEO
  • 21. Audio & Video accessibility needs • Audio: needs a transcript • Video: needs non-automated captions • Audio description for videos: recommended but not required (AAA-level) 3: AUDIO & VIDEO
  • 22. Links: Format • Links should be underlined • They should be a different color from non- link text • Do not underline any text that is not a link • Links should be 3-4 words, not just one. • Shortlinks are friendly to screen readers. 4: LINKS
  • 23. Links: Destination • Indicate in parentheses when a link goes to something other than a webpage, such as a video, or starts a download. • Download the slides from this presentation (.pptx) • This is a really useful Sensory Preference Assessment (.docx) • And now a brief word from our sponsor (video). 4: LINKS
  • 24. Links: Do not click here. • Destination: it must be clear from the link where clicking that link will take you. • Do not use “click here”. 4: LINKS
  • 25. Meaningful text links • To find out more about the conference, click here. • To find out more about the conference, check out the schedule of programming. 4: LINKS
  • 26. Meaningful short urls • To find out more about the conference, click here. • To find out more about the conference, click this link: go.uvm.edu/schedule 4: LINKS
  • 27. Use headings to structure your content. 5: HEADINGS • Helps make your page accessible to keyboard navigation and screen readers.
  • 28. Headings are an outline for your content. 5: HEADINGS • 2022 Spring Conference • Programming • Track 1: Badger-Poking • Track 2: Weasel- Wrangling • Track 3: First Aid • Registration
  • 29. Heading 1: • 2022 Spring Conference HEADING 2: • PROGRAMMING Heading 3: • Track 1: Badger-Poking • Track 2: Weasel-Wrangling • Track 3: First Aid HEADING 2: • REGISTRATION 5: HEADINGS
  • 31. Moving, flashing and blinking • Don’t have anything blinking at 3 times per second or faster • Don’t set things up to autoplay • Users should always have a way to make it all stop and start. 6: FLASHING & BLINKING
  • 32. Write for accessibility 7: WRITE FOR ACCESSIBILITY • Use plain language: active voice, short sentences, and defining jargon. • Page titles: Give each page a clear and distinct title • Provide clear, concise instructions
  • 33. ATTACK W H E N W E B S I T E S
  • 34. • Ravelry: An Accessibility Case Study • Old design: problematic • New design: problematic • Ravelry Response: run away WHEN WEBSITES ATTACK
  • 35. Again, an accessible web is everyone’s job. • UVM Drupal managers • Drupal updaters • WordPress site creators • Noogle Site creators • Training module creators • meme creators • fan art creators • Reddit commenters • YouTube influencers • TikTok weasels THE BASIC BITS
  • 36. THE BIG TAKEAWAYS Accessibility = a process 1.Try your best 2.Ask for help 3.Incorporate user feedback from people with disabilities
  • 37. Finally, realize two things: BACK TO THE BASIC BITS 1. No one should have to disclose their disability to you in order to access your website effectively. 2. Use human data to supplement general guidelines.
  • 38. Thank you for your time. This presentation is licensed under CC- BY-NC-SA. Feel free to share it, and remix it for non- commercial use, with attribution. go.uvm.edu/accessibility