Basics of Business Management

BASICS OF BUSINESS
MANAGEMENT
Prof. Ankita Agarwal
Electronics & Communication Department
International Institute of Information Technology, I²IT
www.isquareit.edu.in

CONTENTS
• Introduction: Administration , Management & Organisation
• Definition of management
• Characteristics of management
• Functions of management
• Levels of management
International Institute of Information Technology, I²IT, P-14, Rajiv Gandhi Infotech Park, Hinjawadi Phase 1, Pune - 411 057
Phone - +91 20 22933441/2/3 | Website - www.isquareit.edu.in | Email - info@isquareit.edu.in

• Business is an enterprise engaged in the production &
distribution of services and goods for a price is created to earn
profit (except social) & profit results when business activities
are conducted efficiently.
• Efficient Performance Of Business Require:
– EFFECTIVE ADMINISTRATION
– SCIENTIFIC MANAGEMENT
– WELL KNIT ORGANISATION
INTRODUCTION

ADMINISTRATION
• Apex or top level management, owners, board of directors..
• Concerned with policy making & determination of goals and
targets
• Administration coordinates: finance, production &
distribution
• Don’t require technical knowledge.

MANAGEMENT
• Servant of administration
• Includes middle & lower management ( general manager,
managing director)
• Concerned with implementation of policy laid by
administration & direction of human efforts to achieve goals
or targets of enterprise.
• Require technical ability
• Management plans, organises, motivates, directs, coordinates
& control business activities & human efforts

ORGANISATION
Organisation is the
• Framework of management
• Function of putting together different parts of enterprise into
working order
Organisation concerns :
• Determination of activities necessary for attainment of goal
• Grouping & assignment of individuals activity
• Maintenance of authority relationship among grouped
activities
Organisation is therefore , one of the functions of management &
mechanism through it achieves END determine by
administration

DEFINITION OF MANAGEMENT
• Management is the attainment of organizational goals in an
effective and efficient manner through planning, organizing,
staffing, directing and controlling organizational resources.
• Organizational resources include men(human beings), money,
machines and materials.

DEFINITION OF MANAGEMENT
• Louis E Boone & David L Kurtz- The use of people and other
resources to accomplish objectives.
• Mary Parker Follet- the act of getting things done through
people.
• Frederick Taylor defines Management as the art of knowing
what you want to do in the best and cheapest way.

CHARACTERISTICS OF
MANAGEMENT
1. Management is a distinct & composite process: social process,
integrating process, continuous process
2. Management is goal oriented process: aims at the accomplishment
of predetermined objectives.
3. Management is Pervasive : Management principles are universal in
nature.
4. Management is Multidimensional : 3 main activity - Management of
work, Management of people, Management of operations.
5. Management is a continuous process.
6. Management is a group activity.
7. Management is a dynamic function.
8. Management is Intangible.
9. Management is Balancing effectiveness and efficiency.

FUNCTIONS OF MANAGEMENT
(FUNDAMENTAL)
• MANAGEMENT is a PROCESS
– set of interdependent & interfacing activities called function
– performed to transform inputs ( men, material, m/c, money)
– into desired goals (e.g. o/p in form of goods & services)
• 4 fundamental functions : planning, organizing, directing,
controlling.
• 1 overall integrating function : decision making
• Besides fundamental : few other function to support
fundamental.

• PLANNIN
G: sales
&
producti
on
forecast• ORGANIS
ING: task
allocatio
n,
staffing
• CONTROLLIN
G: monitoring
performance,
initiating
correcting
action,
budgeting
reporting
• DIRECTIN
G:
leadershi
p,
motivatio
n ,
•
M

(ALL)
1. FORECASTING
2. PLANNING
3. ORGANIZING
4. STAFFING
5. DIRECTING
a. leadership b. Motivation c. Communication d. Supervision
6. CO-ORDINATION
7. CONTROLLING
8. DECISION MAKING

1. FORECASTING:
• Pre-requisite to planning
• Determine future requirement w.r.t product & quantities for
sale, material , manpower, m/c capacity.
• 2 types:
– SHORT TERM FORECAST: forecast covering period less than
1 year ahead, for purpose of material control, loading ,
scheduling, budgeting.
– LONG TERM FORECAST: forecast covering period 1-15
years, product diversification, sales & advertising,
budgeting, financial planning, investment planning.

2. PLANNING
• Planning is determining the objectives and formulating the
methods to achieve them.
• identifying & listing activities to be performed in future., to
achieve goals.
• Types: Purposes or missions, Objectives, Strategies, Policies,
Procedures, Rules, Programs, Budgets

3. ORGANISING (Puts plan to action) . Organizing is
• TASK IDENTIFICATION: Determine what is to be done/ Division of Work,
identification & classification of various activities.
• FORMATION OF DEPARTMENTS: grouping of activities, Assign Tasks:
Departmentalization, Link Departments: Hierarchy Development.
• RESOURCE ALLOCATION: assigning people to activities & providing
physical factors of environment.
• DELEGATION OF AUTHORITY: delegation of authority to each individual
charged with execution of each activity, decide how much Authority to
Designate, Responsibility.
• Decide the Levels at which Decisions are to be made / Centralization vs.
Decentralization, Decide how to Achieve Coordination, fixation of
horizontal & vertical relationship b/w various position.

4. DIRECTING: Process by which actual performance of sub ordinates is guided
towards attainment of goals of organization.
Directing involves:
• Giving instruction to subordinates to do a job
• Guiding & helping subordinates in performing job
• Supervising subordinates to ensure job carried as plan
• Motivating team for better performance
Directing involves: 4 functions
i. Leadership: influencing & gaining confidence of subordinate ,Ability to
command people
ii. Communication : clear & precise instructions , oral or written
iii. Motivation : manger must satisfy need of different subordinates by
monitory & non-monetary rewards
iv. Supervision: of subordinates to see if work according to laid plan

5. STAFFING
• Process of selecting, training , developing, & placing of
qualified people in various job
• Continuous process, as new positions created due to
expansion of activity, fill vacated position

6. CO-ORDINATION
• Integrating & synchronizing the work performed by various
individual for attainment of company objective.
• Improves communication between department (sales,
production, finance)
• Increase productivity & morale
• Effective co-ordination involves :
– setting procedure & system that co-ordinate the activities,
– reviewing jointly status of activities with department
involve,
– regulating communication to convey decision taken at
review meetings.

7. CONTROLLING
• Process of measuring current performance of activities on
continuous basis & taking action to ensure that
predetermined goals are accomplished.
• Controlling involves following steps:
– setting performance standards
– Measuring actual performance
– Comparing actual performance against pre-set standards,
– Identifying gaps in performance
– Initiating corrective & preventive action
Planning & controlling r related: planning provides basis for controlling &
findings of controlling help future planning.

8. DECISION MAKING :
• Selecting best course of action among available alternatives.
• Required in every step of management: planning, organizing,
directing, controlling.
• Decision making entails :
– identifying problem,
– finding possible solution,
– selecting best course of action,
– Implementing selected alternative.

LEVELS OF MANAGEMENT
1. Top management: Very top of hierarchy, responsible for entire
organisation. Includes:
a) representative of share holder( board, chairman)
b) Chief executive, president, managing director or general manger.
c) Senior executive ( vice president, deputy general manger)
FUNCTIONS:
a) Setting objectives
b) Framing policies
c) Designing / modifying organisational framework
d) Guiding decision on expansion/ contraction of activities
e) Administrating control through organisation
f) Satisfying financial need of organisation

2. Middle management: Concerned with implementation of policies & plans
by top management. Includes: Departmental manager or sectional head ,
sales manager, production manager, R&D manager, finance, quality
assurance manager etc.
FUNCTIONS:
a) Setting of different departments
b) Framing operating policies & rules
c) Selection of staff for lower levels of management
d) Conducting training of employees
e) Building up contended & efficient staff
f) Co-ordination b/w different department of organisation
g) Building company team spirit among employees

3. lower management: known as “supervisory management”. Represents
first line manager at lowest level of hierarchy , who are directly
responsible for work of employees. See day to day operation.
Includes: Foreman, supervisor, office superintendent, inspectors.
FUNCTIONS:
a) Issuing orders to worker
b) Arranging equipment, material , tools,
c) Ensuring proper maintenance of company’s tool & machinery
d) Providing on job training to workers.
e) Solving problem of worker, upward communication of problems
f) Maintaining discipline & right attitude towards work
g) Provide finishing touches to plans & policy of top management.
h) Maintaining good human relations
i) Advising middle management about work environment..

REFERENCES
• L.C. JHAMB, “INDUSTRIAL MANGEMENT”,
EVEREST PUBLISHING HOUSE.

THANK YOU
International Institute of Information Technology, I²IT,
P-14, Rajiv Gandhi Infotech Park, Hinjawadi Phase 1, Pune - 411 057
Website - www.isquareit.edu.in
Email - info@isquareit.edu.in

Basics of Business Management

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