Basics of Personal Branding by Raj Shrestha
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The presentation by Raj Shrestha outlines the fundamentals of personal branding, emphasizing that a personal brand is shaped by how others perceive you. Key strategies include being authentic, engaging in public speaking, writing thought leadership articles, building a strong online presence, and continually learning within your industry. By focusing on self-understanding and actively managing interactions, individuals can effectively shape and enhance their personal brand.
Basics of Personal Branding by Raj Shrestha
- 1. BASICS OF PERSONAL BRANDING PRESENTATION BY RAJ SHRESTHA ON DEC 8
- 2. a Brand
- 3. How do we know these brands?
- 4. because, Seen them quite often Admired them Pursued them Understood them Desired them We have
- 5. Can this happen to a person?
- 7. A man with good Physic.
- 8. whatsoever!
- 9. If, branding can happen to them, it can also happen to us.
- 10. Personal Brand is what people say about you when you leave the room. - JEFF BEZOS, FOUNDER, AMAZON.COM
- 11. So, do we have control over what people say about us, behind the door?
- 12. most probably
- 13. There are few ways to shape your personal brand. but,
- 14. Understand and Be your Authentic Self. Your brand should be a reflection of who you are. Do you know what you believe? What you stand for? What your strengths and weaknesses are?
- 15. Speaking Engagements. Speak from a place of knowledge and power. Show that you know what you're talking about, and answer questions in a way that serves your audience.
- 16. Write Thought Leadership Articles and Participate in Interviews. Getting an "in" with the media, onlines and publications can prove challenging. However, it is a powerful way to show that you know what you're talking about. Every outlet you build a connection with increases your brand authority.
- 17. Build Your Online Presence. Do you have social media profiles? If so, are they fully fleshed out with all of your information? Do they present you in the best light possible, and make you look professional? Are you using high-quality professional photography? Are you interacting with others and sharing their content?
- 18. Remain a Student of Your Industry. No matter how well you know your industry or area of expertise, it would be wise to remember that things are changing at a faster rate than ever before, and you have to stay up-to-date with the latest changes and trends.
- 19. so,
- 20. following these Understanding self Engagements Thought Provocation Online Presence Learning, Learning & Learning… 5 steps
- 21. YOU can be a brand.
- 22. Personal Brand.
- 23. Thank you.
- 24. BASICS OF PERSONAL BRANDING PRESENTATION BY RAJ SHRESTHA ON DEC 8
Editor's Notes
- #3: Simple beginning. Taking about brands, what comes in your mind?
- #4: Why & How Because, we have seen them. Admired them. Perused them. Desired them.
- #7: Do we know this person? Steve Jobs. Not only apple. He himself is a brand of a person wearing black high neck, blue jeans and a pair of sport shoes.
- #11: Buy the quote from Jeff Bezos…
- #14: Controlling over how you appear to the world.
- #18: I say, I am a professional engineer with phd and mostly I post dirty jokes in facebook. Does it make sense.
- #20: Simple beginning. Taking about brands, what comes in your mind?