Basics of Search Engine Optimization for Small Business Owners
- 1. Joseph R. Skibbie #BeSeen & #BeHeard www.jrsmarcom.com
- 2. SEO For Small Businesses
- 3. Joe Skibbie • Joe Skibbie is a Digital Marketing Strategist for JRS Marketing Communications. • He has been helping businesses “#Be Seen” and “#Be Heard” for close to 20 years. • Joe’s passion is helping his clients grow. • Advocate for Digital Marketing in #SMB www.jrsmarcom.com
- 4. Digital Marketing Strategist, Joe has been helping businesses “Be Seen” and “Be Heard” for more than 20 years. Industries Served: Service Hospitality Manufacturing Not-for-Profit Publishing Memberships: Arlington Heights Chamber The GOA Regional Business Association Crossroads Chamber Valparaiso Chamber Crown Point Chamber My Why:
- 5. What is SEO • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. • https://searchengineland.com/guide/what-is-seo • Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. • https://moz.com/learn/seo/what-is-seo www.jrsmarcom.com
- 6. What is SEO ‘JRS Mar/Com’s Definition’ • Online Community Building • Media Distribution/Public Relations • Social Media Management • Paid Advertising • Web Architecture • Search Engine/Social Media Profile Mangement www.jrsmarcom.com
- 9. Objections to SEO •Too Expensive •My Website Doesn’t Work for me •No Time •Not Sure Where to Start •Competition is Too Fierce
- 10. #TuesdayTrivia •Where do you go for product info?
- 11. How do you find IT? Where do you go for information when you are searching for a product or service? • Search (Google, Bing, Yahoo) • Social (facebook, pinterest, twitter) • Referral Source (friend, family, neighbor) • Print (newspaper, yellow pages, etc…) • Address Book (Database, Flyers, junk drawer, etc…) www.jrsmarcom.com
- 12. Search’s Goal Deliver appropriate content: at the right time, in the right place, to the right person. Micro Moments Video https://www.thinkwithgoogle.com/collections/micr omoments.html
- 13. SERP (Search Engine Results Page) www.jrsmarcom.com • A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher.
- 14. Paid Search Results • Google Adwords • Keyword based (auto insurance) • Bids based on Impressions and Clicks www.jrsmarcom.com
- 15. Search Queries (Keywords) • the words that users type into the search box—carry extraordinary value. • Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing.
- 16. Where Do I Start? http://jrsmarcom.com/digital-marketing-strategy/ • Strategy • Web Platform • Tactics • Assignment • Self • Vendors • Employees www.jrsmarcom.com
- 18. What Next? On – Page • Title tag using keywords (Adwords) • SEO friendly URL’s • H1, H2 Tags • Images, videos labeled correctly • Responsive Design • Outbound/Inbound Links • Mix short/long form content Off - Page • Social Engagement • Forum Postings • Search Engine Submission • Directory Submission • Reviews • Speaking engagements • Cross promotion www.jrsmarcom.com
- 19. Good vs. Bad White Hat • Build a community around your product/service • Leverage local geography • Engage in social media to build client advocates • Correct titling of pages Black Hat • Buying links to your site • Commenting in forums with links back to your site • Hacking sites and linking to them • Poor quality info or content www.jrsmarcom.com
- 20. The Science of SEO • SEO Report – With over 200 indicators, how do you know what’s broken?
- 21. Q&A www.jrsmarcom.com 312-339-9359 jskibbie@jrsmarcom.com Download your Bingo Card here: http://jrsmarcom.com/whatever-you-do-dont-stop/