Leveraging AI for Content Creation and Optimization
- 1. Leveraging AI for Content Creation and Optimization Transforming SMB Marketing With Smarter Strategies 0 1 / 1 4 9 : 0 0 A M C S T
- 2. Good Morning! JRS MAR/COM Let’s start with introductions: 1.) Provide us with your name and what you do? 2.) What you’ve heard about AI or tried and how it went?
- 3. WELCOME JRS MAR/COM You’re here because you’re tired of hearing all of the hype surrounding Artificial Intelligence. It can supposedly do everything, but you aren’t sure how or why. We’re going to show you how it can be incorporated into your daily marketing activities, right now.
- 4. Presentation Outline Our Philosophy: • W h y A I M a t t er s ? • Ou r S t ra t e g y • A I M i s c o n c ep t i o n s • Nex t S t e p s • Co n c l u s i o n JRS MAR/COM G o a l s • A c t i o n a b l e t a k e h o m e s • Q u e s t i o n s A n s w e re d
- 5. Get Out of Your Comfort Zone JRS MAR/COM • Most Lessons Aren’t Free • Invest in Data • What Have You Tried That’s New? • Where Do You See Yourself? Why AI Matters? Benefits: • Speed • Cost Efficiency • Quick to DRAFT • Iterative (fast revisions)
- 6. Start With Strategy JRS MAR/COM What do you want to accomplish? Without a good strategy, it won’t happen. P r o j e c t S t r a t e g y M a p https://jrsmarcom.com/digital-marketing-strategy/
- 9. POLL
- 10. Increase Web Traffic JRS MAR/COM • Consistent Posting Strategy • Regular Content Creation • Send to Database (eNotice) • Media Distribution (Cision) • PR Outreach (Cision) • Backlink/Referral Traffic (SEM Rush)
- 11. Increase Social Media Audience • P o s t C o n s i s t e n t l y • C o n t e n t o f V a l u e • V i d e o Te s t i m o n i a l s • P e a k T i m e P o s t i n g JRS MAR/COM POLL • G o L i v e ; V e r t i c a l C o n t e n t • S o l v e P r o b l e m s • E n g a g e a n d I n t e r a c t • PA I D
- 12. CRO JRS MAR/COM • Form Fills • Phone Click Tracking • Page view • Scroll • Video_start • Add to cart • Begin checkout • File download • User Experience (UX) Design
- 13. Software JRS MAR/COM • WordPress ( Y o a s t S E O ) • Google Analytics ( G A 4 ) • Social Media ( H o o t s u i t e ) • Cision • SEM Rush • E-Notice
- 14. WordPress W.Y. S . I .W.Y.G . • Plug In environment • Software/security • Limited coding • Large number of resources available
- 15. GA4 • D a t a M o d e l ( e v e n t s v s s e s s i o n s ) • Us er Ce n t r i c F o c u s Cro s s D ev i c e Tra c k i n g • A u t o m a t ed I n s i g h t s / M a c h i n e L ea r n i n g • R e p o r t i n g a n d A n a l y s i s JRS MAR/COM
- 16. Social Media (Hootsuite) • F B , L I , I G , T i k To k , e t c … • P e a k T i m e P o s t i n g • G o L i v e / S o l v e P r o b l e m s • A d s JRS MAR/COM
- 17. Cision • M e d i a O u t r e a c h • I n fl u e n c e r / P o d c a s t / B l o g C o n t a c t s • E a r n e d M e d i a P l a c e m e n t s • R e p o r t i n g a n d A n a l y s i s • U p d a t e s a n d S u p p o r t JRS MAR/COM
- 18. SEM Rush (Ahrefs; Moz; Screaming Frog) JRS MAR/COM • Keyword Tracking • Traffic Analysis • Domain Authority • Backlink Tracking
- 19. eNotice • Co n s t a n t Co n t a c t • Ma i l c h i m p • A c t i v e C a m pa i gn • Ma g n et M a i l JRS MAR/COM
- 20. AI Misconceptions JRS MAR/COM • AI Replaces Humans: • N o , i t a m p l i fi e s c r e a t i v i t y • It’s too complicated: • N o , i t ’ s a ff o r d a b l e a n d e a s y t o u s e • Results aren’t reliable: • I t d o e s w h a t y o u t e l l i t t o .
- 21. POLL
- 22. QUESTIONS?
- 23. Your Feedback is Appreciated. A Quick 4 Question Survey will help us deliver better content in the future BEST IS THE ENEMY OF BETTER!
Editor's Notes
- #2: I’m Joe Skibbie with JRS Marketing Communications, we help businesses #BeSeen & #BeHeard. We ensure that websites are designed and developed with specific conversion actions in mind. We use Social Media as a Lead Generation Tool, and we optimize websites for Search Engines while building engaged communities around the keywords that drive revenue for your business. We have case studies supporting these claims, a roster of long term clients, and a team that’s ready to engage on your behalf, but first, we understand why you’re here. You’re doing it ALL!
- #5: We turn your marketing activities into an internal news room with you as the Media Director: Content Creation Topical Authority Product/Service Advocacy Social Growth
- #10: We turn your marketing activities into an internal news room with you as the Media Director: Content Creation Topical Authority Product/Service Advocacy Social Growth
- #18: We turn your marketing activities into an internal news room with you as the Media Director: Content Creation Topical Authority Product/Service Advocacy Social Growth