Core Purpose Rhythm University Slideshare

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CORE PURPOSE

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CORE PURPOSE EDUCATION

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CORE IDEOLOGY
• C o m e s f r o m J i m C o l l i n s
• C o r e I d e o l o g y i s a c o m b i n a t i o n o f C o r e Va l u e s &
C o r e P u r p o s e
• C o r e I d e o l o g y c o u p l e d wi t h E n v i s i o n e d F u t u r e
( B H A G ) s e t s t h e v i s i o n

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CORE PURPOSE
• Your Organization's Reason
for Being
• Reflects people’s passion
and idealistic motives for
doing the company’s work
• Captures the soul of the
organization

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CORE PURPOSE
Gives you a foundation to Grow with
Purpose:
1. Helps you choose between
multiple opportunities
2. Helps employees make the
right decision when you are
not there
3. Inspires your employees
to be passionate about
their work

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CORE PURPOSE EXAMPLES

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EXAMPLE – 3M
• 3M doesn’t define its
purpose in terms of
adhesives and abrasives
• Has a purpose that is
always leading 3M into new
fields
• Over 1,000 new products
developed in the past year
TO SOLVE PR OBLEMS IN N OVATIVELY

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EXAMPLE - FACEBOOK
• Want to build services that
give people the power to
connect and share ideas
that can transform society
• Extend our capacity to build
and maintain relationships
• 2012: Already helped more
than 800 million people map
out more than 100 billion
connections
TO MAKE TH E W OR LD MOR E OPEN & C ON N EC TED

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EXAMPLE - MOBILITYWORKS
• N ot about their
pr oduc ts , about their
pas s ion
• Pr oviding w heelc hair
us ers with the
independenc e and
per s onal fr eedom to
go w her e they w ant
to go, and to do w hat
they w ant to d o
MAKIN G TH E W OR LD AC C ESSIBLE

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CORE PURPOSE EXERCISE

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WORK ON YOUR
CORE PURPOSE
• Write down WHAT you do.
• Ask "WHY is that
important"?
• Ask the WHY question 5
times.
• Review all the different
answers with your team,
searching for the answer
that resonates most,
generates some passion,
and gets to the heart of
your organization's
Core Purpose.

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CORE PURPOSE TEST
• Is this purpose personally
inspiring?
• Do you think it will be as valid
100 years from now as it is
today?
• Does it help you decide what to
say YES to and what to say NO
to?
• Is this purpose authentic, and
would it excite your team?
• Does it do more than
describe your products,
services, or customers?
• Is it about more than
just money?
• Is it about more than
achieving specific
long-term business
goals?

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CORE PURPOSE NEXT STEPS

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BRING YOUR CORE PURPOSE TO LIFE
1 . U s e i t i n y o u r e v e r y d a y l a n g u a g e t o i g n i t e p a s s i o n i n
t h e c o m p a n y.
2 . U s e i t wh e n r e c r u i t i n g n e w e m p l o y e e s .
3 . I n t e g r a t e t h e m i n t o y o u r o r i e n t a t i o n f o r n e w e m p l o y e e s .
U s e t h e m i n h a n d b o o k s a n d t r a i n i n g m a t e r i a l s .
4 . H e l p e a c h p e r s o n c o n n e c t wh a t t h e y d o t o t h e C o r e
P u r p o s e .
5 . U s e i t i n y o u r i n t e r n a l n e ws l e t t e r.
6 . K e e p i t t o p o f m i n d i n p l a n n i n g s e s s i o n s s o y o u s t a y
a l i g n e d t o i t .
7 . U s e i t t o h e l p y o u m a k e s t r a t e g i c d e c i s i o n s .

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ASSESS HOW YOU ARE USING YOUR
CORE PURPOSE TODAY
Red-Yellow-Green Your Core Purpose
Your Core Purpose drives strategic and daily decisions for your team.
Your team is passionate about the Core Purpose.
You can see how the Purpose is being used to guide decisions.
You have defined a Core Purpose but the team is not passionate about it.
You have defined your Core Purpose, but it is not being used by the team for
decision-making.
You have not defined a Core Purpose for your company.
You aren’t sure your company has a higher purpose.

Core Purpose Rhythm University Slideshare

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