Session 2 Osnap Campaign Builder
Download as PPT, PDF0 likes180 views
This document provides an overview of Session 2 of a 10-week social media campaign building coaching series. It introduces the instructor, Dean DeLisle, and outlines the remaining sessions. Attendees are assigned homework of collecting their business and profile information to define campaign targets and begin outlining a simple initial campaign. The next session will cover Facebook, with all materials due to the organizer by the following Friday morning.
Session 2 Osnap Campaign Builder
- 1. Social Network Campaign Builder 10 Week Coaching Series Session 2
- 2. Your Instructor Today Dean DeLisle • P s e o Fo a P g s , Inc re id nt f rw rd ro re s • C -Fo e a C o MYe p tio o o und r nd EO f Re uta n.c m • Ove 2 ye rsin b ine sC a hinga C ns r 5 a us s o c nd o ulting • C m a n De lo m nt in So ia Me ia a p ig ve p e c l d • C ll C nte Inte t, e rke , Eve Ma g m nt, a e r, rne Ma ting nt na e e • Inte eLe dGe ra n, W bSe ina , e lling ns a ne tio e m rs Se • Ove Billio Do rsSa s 2 Millio Le d , He e r n lla le , 5 n a s lp d Tho a so P o leus Inte t Ba e Le dGe ra n us nd f e p ing rne s d a ne tio • Fina ia Se e , Re l Es te P fe s na Se e , Le a nc l rvic s a ta , ro s io l rvic s g l, Ac o c unting Ma , nufa turing Te c m unic tio , Te hnic l, c , le o m a ns c a Ins nc , Ag nc s Auto Re il, Ba ura e e ie , , ta nkinga C nne nd ha l Sa s .. le …
- 3. Game Plan Road Map to Success Your 10 Week Campaign Building Game Plan 3. Intro - Positioning and Campaign Building 4. Review and Build a Campaign 5. Facebook Part 1 6. Facebook Part 2 7. Twitter Part 1 8. Twitter Part 2 9. LinkedIN Part 1 10.LinkedIN Part 2 11.Campaign Launch 12. Monitoring for Success
- 4. LAST ASSIGNMENT 2. Admin for APS needs to be identified – Kurt Goode 3. Admin for APS needs to fill out Profile Form 4. Everyone turns in BIO, Picture and Social Network Accounts 5. Everyone collects current marketing materials for their Products & Services 6. Turn in your Ideal Target Definition 7. Define your goals and what you can realistically handle in leads 9. SEND ALL INFO TO kgoode1@comcast.net Next Session: Monday, July 20th at 3:00 CST All information to be returned to Forward Progress by 8:00 am CST on Friday 07/17
- 5. Why do “Traditional” Social Networks Work? ` • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN” MAKE IT EASY!
- 6. How Many Contacts and eMails do YOU Have? • That Know YOU? • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Bob Sue Pt a Mark MAKE IT EASY!
- 7. How it Works MAKE IT EASY!
- 8. How it Works MAKE IT EASY!
- 9. Target Definition • Demographics – Who we want to do business with 1. Location 2. Gender 3. Age 4. Marital Status 5. Income • Psychographics 1. Activity, Interest, Opinion (AIO) 2. Attitudes 3. ValuesBeliefs
- 10. Our Info Definition & Collection Master Account – Corporate Information - APS Lo o g Bra Gra hic nd p s P rm ne Na eSe c n (to 3p ks e a nt m le tio p ic ) Bus s De c tio –Mis io Sta m nt, C reVa s e . ine s s rip n s n te e o lue , tc Ho o Op ra n urs f e tio Lo a n –P xim Sho p , Ente inm nt, e . c tio ro ity, p ing rta e tc P to Inve ry w Re re eDe c tio ho nto ith fe nc s rip n P fileP ture ro ic Ad itio l P ture d na ic s Vid o Inve ry w Re re eDe c tio e nto ith fe nc s rip n Artic P Inve ry le R nto Sc d o Up o ingEve he ule f c m nts Inte l W b iteRe re e rna e s fe nc s Exte l W b iteRe re e rna e s fe nc s Re o e : s urc s Em lo e p ye s P rtne a rs Org niza ns a tio RELEVANCY Exte l C m unity So e rna o m urc s RULES!
- 11. All your stuff! Definition & Collection
- 12. Your Goal! What can you handle? 1. How many accounts do you have now that you service? 2. How many leads do you currently get? 3. How many can you realistically handle? 4. Are you used to handling internet leads?
- 14. Today Campaign Definition • Clear Product or Service Definition • Online vs. Traditional • Call to Action (CTA) • Is it working now – will it work Online? • Destination • Where will they go? • Phone – eMail – Website - Event Before we do that…………
- 16. Your Profile
- 17. Your Profile
- 18. Your Profile Create Relevancy! To your products, services, specialty areas – call to action……
- 20. People are already looking for YOU!
- 23. Think OUTSIDE the Box!
- 25. RECENT ARTICLES PLUS SOCIAL SITES! Get Found!
- 26. ThisisNOT thew veo theFUTURE it’ thew ve a f s a o TODAY - FACT! f If I knew then what I know now... •LinkedIN has over 30 million members •Dean is connected to over 2million by 2 degrees •Facebook started by college kids – NOT JUST FOR KIDS! •Over 68mil Unique Visitors a Month! •Women over the age of 55 have a 175.3% growth in last year •Ages between 45 and 54 has grown 165% in last 4 months! •Over the age of 45 is about 35 million registered users • 600,000 people will join today! Where do you need to be? * 02/19/09 Center for Media Research
- 27. ThisisNOT thew veo theFUTURE it’ thew ve a f s a o TODAY - FACT! f If I knew then what I know now... 100,000,000 People will be active today! •Facebook Chicago Local – Age > 25 within.. • 10 Miles – 649,200 • 25 Miles – 923,520 • 50 Miles – 1,243,080 Where do you need to be? * 05/1/09 Facebook Marketing Stats
- 28. Today Campaign Definition • Clear Product or Service Definition • Online vs. Traditional • Call to Action (CTA) • Is it working now – will it work Online? • Destination • Where will they go? • Phone – eMail – Website - Event
- 29. LET’ BUILD A SIMP S LE CAMP AIGN
- 30. Sample Campaign – Step 1 W t iso o r? ha ur ffe Fre Ana is e lys W rks p o ho Me ting e
- 31. Sample Campaign – Step 2 W istheta e ho rg t? Ma Fe a le m le Sing Ma d le rrie Ag 3 -5 e 5 5 Ho e ld inc m >$ ,0 0 us ho o e 75 0 W ithin 2 m so 4 3 5 ile f 6 73
- 32. Sample Campaign – Step 3 W t istheg a (d s tio ha o l e tina n)? Num e o hits br f Num e o le d br f as Num e o a p intm nts br f po e Num e o a nd e b r f tte e s Num e o o e s le b r f rd rs a s
- 33. Sample Campaign – Step 4 W t c lla ra d w ha ? ha o te l o e ve Bro hure c s Artic s le Eve s he ule nt c d d W b ite nd e s La ing Em il te p te a m la s
- 34. Sample Campaign – Step 5 W iso o te m h0 n ur a ? J e o Ke n Sa h ra Kurt Be ky c
- 35. Sample Campaign – Step 6 C a Sc d ? re te he ule Mo a … ta kp rs nre o e nd y… s e o s urc Tue d y… .. sa W d s a . e ne d y… … … .Me s … … a ure
- 36. ASSIGNMENT 2. Complete Collecting your info and make sure you turn into Kurt. 3. Need pictures and Bio’s for next week! 4. Keep collecting collateral 5. Begin to outline a simple campaign ……………………………………………..KEEP SIMPLE!!!!! SEND ALL INFO TO kgoode1@comcast.net Next Session: Monday, July 20th at 3:00 CST – Facebook Part 1 All information to be returned to Forward Progress by 8:00 am CST on Friday 07/17