Session 1 Osnap Campaign Builder
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This document outlines a 10-week social media campaign building coaching series. It provides an overview of the scope and topics to be covered each week, including positioning, lead management, Facebook, Twitter, LinkedIn, campaign launch and monitoring. It then discusses defining master accounts, collecting contact and company profile information. Next, it covers defining target demographics and psychographics, assessing current marketing efforts, and defining campaign goals and call to actions. Participants are assigned homework to prepare their profiles and materials for the next session.
Session 1 Osnap Campaign Builder
- 1. Social Network Campaign Builder 10 Week Coaching Series
- 2. Your Instructor Today Dean DeLisle • P s e o Fo a P g s , Inc re id nt f rw rd ro re s • C -Fo e a C o MYe p tio o o und r nd EO f Re uta n.c m • Ove 2 ye rsin b ine sC a hinga C ns r 5 a us s o c nd o ulting • C m a n De lo m nt in So ia Me ia a p ig ve p e c l d • C ll C nte Inte t, e rke , Eve Ma g m nt, a e r, rne Ma ting nt na e e • Inte eLe dGe ra n, W bSe ina , e lling ns a ne tio e m rs Se • Ove Billio Do rsSa s 2 Millio Le d , He e r n lla le , 5 n a s lp d Tho a so P o leus Inte t Ba e Le dGe ra n us nd f e p ing rne s d a ne tio • Fina ia Se e , Re l Es te P fe s na Se e , Le a nc l rvic s a ta , ro s io l rvic s g l, Ac o c unting Ma , nufa turing Te c m unic tio , Te hnic l, c , le o m a ns c a Ins nc , Ag nc s Auto Re il, Ba ura e e ie , , ta nkinga C nne nd ha l Sa s .. le …
- 3. Game Plan Road Map to Success Your 10 Week Campaign Building Game Plan 3. Intro - Positioning and Campaign Building 4. Destination and Lead Management 5. Facebook Part 1 6. Facebook Part 2 7. Twitter Part 1 8. Twitter Part 2 9. LinkedIN Part 1 10. LinkedIN Part 2 11. Campaign Launch 12. Monitoring for Success
- 8. Social Networks You Already Know • Chambers • Industry Clubs • Organization • Charities • Religious • Country Clubs • Network Groups MAKE IT EASY!
- 9. Why do “Traditional” Social Networks Work? ` • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN” MAKE IT EASY!
- 10. Why do “Traditional” Social Networks Work? • Think about Recommended “IN” – Why? MAKE IT EASY!
- 11. How Many Contacts and eMails do YOU Have? • That Know YOU? • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Bob Sue Pt a Mark MAKE IT EASY!
- 12. How it Works MAKE IT EASY!
- 13. First Step Definition & Collection Master Account – Individual Information P a C nta t –AP ADMIN rim ry o c S Full Na e m e a Ad re s m il d s Da o Birth te f P fileP ture ro ic Bus s C nta t Info a n (P ne d s ) ine s o c rm tio ho /Ad re s
- 14. Second Step Definition & Collection Master Account – Corporate Information - APS Lo o g Bra Gra hic nd p s P rm ne Na eSe c n (to 3p ks e a nt m le tio p ic ) Bus s De c tio –Mis io Sta m nt, C reVa s e . ine s s rip n s n te e o lue , tc Ho o Op ra n urs f e tio Lo a n –P xim Sho p , Ente inm nt, e . c tio ro ity, p ing rta e tc P to Inve ry w Re re eDe c tio ho nto ith fe nc s rip n P fileP ture ro ic Ad itio l P ture d na ic s Vid o Inve ry w Re re eDe c tio e nto ith fe nc s rip n Artic P Inve ry le R nto Sc d o Up o ingEve he ule f c m nts Inte l W b iteRe re e rna e s fe nc s Exte l W b iteRe re e rna e s fe nc s Re o e : s urc s Em lo e p ye s P rtne a rs Org niza ns a tio RELEVANCY Exte l C m unity So e rna o m urc s RULES!
- 15. Third Step Definition & Collection Bio –Ho to W aBIO w rite P fe s na P ture ro s io l ic ExistingSo ia Ne o Ac o c l tw rk c untsOw d ne W t yo w us w AP ha u ill e ith S
- 16. Forth Step Definition & Collection W t s le m te lsd yo c ha a s a ria o u urre ntly us tos ll yo e e ur p d tsa Se e ? ro uc nd rvic s Sp c toyo a ao e e e e ific ur re f xp rtis C ma W e o p ny id Ne dyo c m le inve ry c lle te a a re dtha e ur o p te nto o c d nd g e t the em te lsw b us dtota e theb ine s s a ria ill e e rg t us s ds d e ire !
- 17. Forth Step Definition & Collection
- 18. Forth Step Definition & Collection 1. What are you using? 2. Is it in alignment with the Company? 3. Is it effective? 4. Will it be relevant to what we are targeting on the Social Networks? 5. REMEMBER RELEVANCY!!!!!
- 19. Fifth Step Target Definition • Demographics 1. Location 2. Gender 3. Age 4. Marital Status 5. Income • Psychographics 1. Activity, Interest, Opinion (AIO) 2. Attitudes 3. ValuesBeliefs
- 20. Sixth Step What can you handle? 1. How many accounts do you have now that you service? 2. How many leads do you currently get? 3. How many can you realistically handle? 4. Are you used to handling internet leads?
- 21. Seventh Step Campaign Definition • Clear Product or Service Definition • Online vs. Traditional • Call to Action (CTA) • Is it working now – will it work Online? • Destination • Where will they go? • Phone – eMail – Website - Event
- 22. ASSIGNMENT • Admin for APS needs to be identified • Admin for APS needs to fill out Profile Form • Everyone turns in BIO, Picture and Social Network Accounts • Everyone collects current marketing materials for their Products & Services • Turn in your Ideal Target Definition • Define your goals and what you can realistically handle in leads • SEND ALL INFO TO JoeKern@ForwardProgress.NET Next Session: Monday, July 13th at 3:00 CST All information to be returned to Forward Progress by 8:00 am CST on Monday 07/13