SlideShare a Scribd company logo
www.ForwardProgress.net(877) 592-6224
LinkedIn - Three Easy Steps to
Start Your LinkedIn Referral
Machine
2013
www.ForwardProgress.net(877) 592-6224
 Founder and CEO of Forward Progress, Inc.
 Train and Coach over 2,000 people a month
 Trained and Coached over 75,000 in Social Network Skills
 Over 30 years in Business Coaching, Consulting and Training
 Call Center, Internet, eMarketing, Event Management,
 Lead Generation, Web Seminars, eLearning, eSelling
 Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of
People using Internet Based Lead
 Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto,
Retail, Banking, Educational and Channel Sales…..
Dean DeLisle
Using LinkedIn for New Business Development
www.ForwardProgress.net(877) 592-6224
 Please turn off your cell phone
 Close your email
 Remove all distractions
 Tune in and you will see the results
quickly!
www.ForwardProgress.net(877) 592-6224
 Questions area in task bar
 Type us a message so we know you
got it
 Ask us anything throughout the class
www.ForwardProgress.net(877) 592-6224
Social Networks – Where do you
Stand?
YOU
ARE
HERE
Social Networks – Where do you Stand?
www.ForwardProgress.net(877) 592-6224
The Issue with Social Networks
• People add connections
• They make postings
• They link to content and articles
• They make updates
• They even link to their websites
THEY DON’T PRODUCE
ANY RESULTS!
www.ForwardProgress.net(877) 592-6224
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• VideoPhoto
• Links
Current Use of Social Network
Communication?
www.ForwardProgress.net(877) 592-6224
• Interactive
• People Respond Better
• Builds Trust
• Builds Community
• Viral Activity
• Sharing
Why Online Social Networks?
www.ForwardProgress.net(877) 592-6224
• Ourselves
• Our Business
• CityCountry Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• ReligiousHealth
• Network Groups
• LinkedIn Groups
Social Networks We Already Know
www.ForwardProgress.net(877) 592-6224
Our Networks
www.ForwardProgress.net(877) 592-6224
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark
Networking
Beyond
One-to-One
How Many Contacts Do You Have That
You Cannot See?
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
• LinkedIn Has Over 200 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
2013 LinkedIn Stats - Growing
OVER 1,000 to 1
www.ForwardProgress.net(877) 592-6224
Our Networks
www.ForwardProgress.net(877) 592-6224
#1 Your First Conversation =
Your Profile
• Complete Profile
• Be Clear
• What will you do for
others?
• Why & How?
• What do you wantneed?
• What do you tell them?
Credibility + Reputation
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
Be Complete and Clear in Your
First Conversation
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
The Reflection of Skills
www.ForwardProgress.net(877) 592-6224
Video – You Can Talk!
LOOK
VIDEO
www.ForwardProgress.net(877) 592-6224
#2 - Adding Target Connection
with Conversations!
• Are you on LinkedIn?
• Is it ok if we connect?
Get
Social
www.ForwardProgress.net(877) 592-6224
Adding – Conversations
• Are you on LinkedIn?
• Is it ok if we connect?
Get
Social
Remember
1. Be personal
2. Reference meeting
3. Include personal info
4. Set appointment
5. Add phone number
www.ForwardProgress.net(877) 592-6224
Get to know the person –
better!
www.ForwardProgress.net(877) 592-6224
Value Based Posting
What does your audience want?
What do they need?
What are you passionate about?
What will show them your personality?
#3 - Value Based Posting
www.ForwardProgress.net(877) 592-6224
Speak to your TARGET!
www.ForwardProgress.net(877) 592-6224
When you post – you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will show them your personality –
who you are?
www.ForwardProgress.net(877) 592-6224
Value Based Posting
Value Based Posting
www.ForwardProgress.net(877) 592-6224
Interaction [Engagement] Points
www.ForwardProgress.net(877) 592-6224
Interaction – Home – NEW!
www.ForwardProgress.net(877) 592-6224
Work it – 20 Min Max!
4 Weeks of Sample
Activity Mix
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
Set the Hook
www.ForwardProgress.net(877) 592-6224
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you wantneed?
• Add new items!!
• Build Your Network Daily
• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
Assignment
www.ForwardProgress.net(877) 592-6224
More LinkedIn Training
PROMO CODE: LI108
http://linkedinsalesprogram.eventbrite.com/
www.ForwardProgress.net(877) 592-6224
More LinkedIn Training PLUS
Social Jack Networking Courses
PROMO CODE: LI108
http://linkedinsalesprogram.eventbrite.com/
www.ForwardProgress.net(877) 592-6224
http://linkedinsalesprogram.eventbrite.com/
PROMO CODE: LI108
www.ForwardProgress.net(877) 592-6224
Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET

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