SlideShare for LinkedIn Talent Solutions
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The document discusses how SlideShare can be used for LinkedIn Talent Solutions. SlideShare is the largest professional presentation community on the web with over 60 million monthly visits and 15 million presentations. It allows sharing of presentations, infographics, documents and videos. Visual content on SlideShare gets more engagement than text. The document provides best practices for using SlideShare, such as showcasing company knowledge, thought leadership, employee branding, creative recruiting, and paid promotion. It also describes a #CultureCode campaign to promote organizational culture.
SlideShare for LinkedIn Talent Solutions
- 1. SlideShare for LinkedIn Talent Solutions Marisa Wong, Managing Editor - SlideShare ©2013 LinkedIn Corporation. All Rights Reserved.
- 2. 1. Intro to SlideShare 2. SlideShareValue Props 3. Best Practices 4. #CultureCode Campaign 5. Q&A
- 3. Discover content through people and people through content.
- 4. SlideShare The largest Professional Presentation Community on the Web. 60MM+ Visits Per Month
- 5. 15+ Million Presentations on SlideShare Supported Content: • Presentations • Infographics • Documents • Videos
- 6. 70%!
- 7. + Visual Content The SlideShare Secret Sauce SEO
- 9. #1. Gain Exposure Search + long-tail traffic
- 10. #2. Resonate w/ Audience • Rich media shares on LinkedIn get 2.5X more comments and 2.7X more likes • Visuals are processed 60,000X faster in brain than text Power of visual content
- 11. #3. GoViral Embed share
- 12. #4. Generate Leads Lead gen form embedded links
- 13. Best Practices Use Cases
- 14. Showcase Knowledge Hub for sharing company expertise
- 15. Thought Leadership Curate share professional content
- 16. Employee Branding People connect with people
- 17. Creative Recruiting Fun job postings
- 18. Paid Promotion SlideShare ads and sponsored updates on LinkedIn
- 19. Promote Culture #CultureCode campaign slideshare.net/culturecode “When you get the culture right, all things are possible.”