Linked in for knowledge teams and lawyers
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The document discusses how lawyers and knowledge teams can use LinkedIn effectively. It covers building a complete profile and company page, engaging with others through endorsements, comments, groups, and discussions. The key benefits highlighted are its focus on business and networking. The document suggests being strategic by focusing on goals, setting time for LinkedIn, and measuring results from engagement on the platform.
Linked in for knowledge teams and lawyers
- 1. LinkedIn for Knowledge teams and lawyers Hélène Russell ©TheKnowledgeBusiness
- 2. What will I cover? • Basics •Profile •Company pages •Endorsements and recommendations • Engaging with others •Share news and thoughts •Commenting and liking •Discussion groups and learning
- 3. Why spend time on LinkedIn? • 200m+ members • Focus on business • Business networking •61% use LinkedIn as their primary professional networking site. •35% access LinkedIn on a daily basis. •67% access LinkedIn at least weekly. •81% of LinkedIn users belong to at least one group. •52% participate in group discussions.
- 5. Company pages •Improving your company page •Following other company pages
- 6. Endorsements & Recommendations •Endorsements •Easy to do, but valuable? •Recommendations •Requires thought and effort •Approved before posted
- 7. Comments and Likes • Easy way to engage • Visibility • Keeps you informed about the debate
- 8. Learning and Discussions • Search topics, get notified • Join relevant groups or start one • Discussions •Start •Join/comment •Building relationships
- 9. Be strategic • Focus on why • Set aside time • Measurement?
- 10. Discussion points • What is your purpose for being involved in LinkedIn? What 3 things are you going to do now to further that purpose? • What top tips can you share with the group? • What groups do you recommend? How do you choose a good group? • How do you get over an unwillingness to contribute? • How do you make time? • What benefits have you seen?
- 11. 1 day LinkedIn Masterclass coming in May. Join the mailing list for details.