GLIM Social Media Marketing Linkedin
- 1. FOR BUSINESS
- 2. Prabin Mishra Mukesh Shah Krishna Chaitanya Y Survesh Chauhan Prantor Chakravarty Rohit Kashyap Paul Gladstone Chidananda Mohanty Saurab Mehta Sumit Arora Group-20 We are…….. GROUP
- 3. • Prabin Mishra – prabin.pgpm15c@greatlakes.edu.in • Rohit Kr Kashyap - rohit.pgpm15c@greatlakes.edu.in • Prantor Chakravarty – prantor.pgpm15c@greatlakes.edu.in • Mukesh Shah- mukesh..pgpm15c@greatlakes.edu.in • Krishna Chaitanya Y – krishnac.pgpm15c@greatlakes.edu.in • Sumit Arora - sumit.pgpm15c@greatlakes.edu.in • Paul Gladstone – paul.pgpm15c@greatlakes.edu.in • Survesh Chauhan - survesh.pgpm15c@greatlakes.edu.in • Chidananda Mohanty - chidananda.pgpm15c@greatlakes.edu.in • Saurabh Mehta - saurabhm.pgpm15c@greatlakes.edu.in Contact Details
- 5. Brief History of Linkedin 2003 •Launch by Reid and team of old friends •Linkedin - Professional network, Get funded by Sequoia capital 2004 •50,000 members introduces address books, groups 2005 •First Revenues through Jobs and subscriptions. Reaches million members 2006 •Public profiles and acknowledg ed as the professional profile of record. Achieves profitability and core features like Recommend ations and people you may know are put in. 2007 •Opens customer service center in omaha. CEO Reid Steps down 2008 •Linkedin becomes global opening offices in Europe and launching Spanish and French website
- 6. Brief History of Linkedin cont… 2009 •Gets new leadership and more than 30 million users 2010 •Accelerated growth to 90 million members and 10 offices around the world. 2011 •Gets listed in NYSE 2012 •Re- architecture the site 2013 •Linkedin turns 10 and reaches 225 million 2014 •Sought to create a map of the digital economy, its participants and every facet of opportunity linking these nodes together.
- 7. Marketing through LinkedIn It’s as simple as it gets… Create a company page… This helps LinkedIn members learn about your business, brand, and job opportunities…
- 8. Advantages • Company page optimised for SEO can help in ensuring top ranks in search engines • Followers see advertisements and company updates in their news feeds • Sponsored updates help in reaching the targeted audience with engaging content. This helps brands to spread awareness, generate leads and change their public perceptions • Brand Influencers help in spreading information through their posts and publications which appear on their profile. E.g. Richard Branson • Last but not the least use LinkedIn Marketing solutions to Deliver the right content to the right people and boost quality leads • HSBC Success Story
- 9. Join groups where your customers and prospects are • Start with People You Know • Find People by company • Start asking and answering questions on LinkedIn answers • Update your status often • Connect your LinkedIn and Twitter accounts • Join Groups, Add discussions • Use your own LinkedIn analytics to check success of the group
- 11. • LinkedIn groups are informal communities formed around industries, professions, themes, niche topics, etc. • Natural extension to social-media marketing efforts. • Great way to build credibility and make new connections that can ultimately help grow your business • People build their entire business, market a number of products and services, sell out their paid events, and become thought leaders in their niche all around a single LinkedIn group • Evokes interest and generates enquiries for your business. • Help you meet people that share common passion and interests • IBM 1.8 million interactions on LinkedIn in year 2011 – uses platform to let people know what’s going on within the organization, and it also posts articles from around the Web on IBM-relevant topics. For example, there’s an article on big data which generated plenty of interaction on the company’s page. Creating your own Group
- 12. • Builds Thought Leadership • Connects A Thriving Community - People love to belong to a community, the more you are able to connect like-minded people together, the more they will appreciate you for doing so. • Drives Traffic To Your Site - Put your website link in the group profile, add the site RSS feed to the News Section, send a weekly message to your group, and include a niche related article from your site, create a discussion and include your link. • Builds Personal Network - people love to connect with the community leader. • Sending Weekly Messages – free marketing • Lead Generator - The more you give, the more you will receive. Connecting people, providing job leads, referrals, valuable content to help them achieve their goals: these are things that you can give to people, and by doing so they will give you an abundance of leads in return • Hiring Talent Advantages
- 14. Tips on how to become a thought leader • Regularly update your status • Utilize LinkedIn Pulse • Optimise your LinkedIn profile • Start a LinkedIn Group • Contribute to LinkedIn groups Few of the best managed brands in LinkedIn are: WIPRO: For expertise in e-waste management RAMCO: For ERP expertise HCL: For its employee first promotion
- 16. Recruit New Hires •Build Engage Recruit is an effective and efficient strategy in Social Media •44% recruiters used social and professional networks for hiring in 2014 How Employers Are Using LinkedIn for Recruiting?? •Develop and expand a personal network of professionals •Stay in touch with former, valued, trusted colleagues for potential future employment relationships •Actively search for candidates among LinkedIn members by searching on keywords •Search for employees based on references from recommenders who are trustworthy. •Can ask your current employees to activate their networks to reach out to potential passive candidates for jobs •Can use In mail, to directly contact suitable candidate •Can join groups at LinkedIn •For a fee, can post jobs on LinkedIn and recruit and hire candidates
- 17. How LinkedIn help students in getting recruited? Benefits to LinkedIn ?? •In 2014 61% of third-quarter revenue, totaling $345 million, came from recruitment services sold to both professional recruiters and employers. •20% of revenue, or $114 million, was generated through selling premium subscriptions to job seekers, professional recruiters LinkedIn lacks in ?? LinkedIn is more beneficial within certain industries and for finding professional and salaried employees than non-professional and hourly employees
- 19. • Excess number of connections should not be added as it compromises quality over quantity. • Being inactive in a group after joining it and not posting any relevant content and not getting involved in the discussions will not help the cause. • Should not add way too many groups and should restrict itself to some relevant groups in different categories. • Should not spam people’s inboxes in a regular interval as it irritates the person and creates a negative image about the company/brand. • Should not post irrelevant content in groups as it downgrades the position of the company/brand in the minds of linkedin users.