How to Master LinkedIn for Your Business
- 1. WELCOME! The How to Master LinkedIn for Your Business, Webinar will be starting shortly.
- 2. HOW TO MASTER LINKEDIN FOR YOUR BUSINESS Ratu Lewis – Managing Director Gemma Drake – Digital Marketing Officer
- 3. TODAY LinkedIn Company Pages The Content Management Measurement
- 5. 1 in 5 minutes spent online is spent on social activities.
- 6. LinkedIn Australia has seen an increase of 46.3% in members since January 2011.
- 7. LinkedIn reached 200 million users In January 2013.
- 8. Benefits 1. Grow reach 2. Increase company engagement 3. Drive website traffic 4. Generate Leads
- 9. Company Page Add a Company Add relevant images Post status updates Feature relevant groups
- 10. ‘With effective imagery, rich content, compelling status updates, the companies and organisations have leveraged the power of company pages to showcase their brand and engage with their target audience’ – LinkedIn Blog
- 11. Content Creation Plan your content strategy by understanding your customers needs
- 12. Effective imagery Showcase your business Grab attention Reflect your brand values
- 13. Compelling status updates Make users stop and think Go big – ‘we speak a lot about Networked Society’ Call to action
- 14. Rich Content Share blogs
- 15. Rich Content Share eBooks & whitepapers
- 16. Rich Content Webinars & event invitations
- 17. Rich Content Create or join interesting discussions
- 18. Discussions Join groups to contribute to discussions Offer valuable information Direct users to your website, offer them further information
- 19. Groups
- 20. Managing your company page •Insights •Measure your success
- 21. The next step • Grow your initial following – Invite family, friends and co-workers – Update all your marketing materials with your LinkedIn address – Have links on your websites main pages – Run an email marketing campaign – Invite industry thought leaders
- 22. Questions
- 23. THANK YOU
Editor's Notes
- #3: Introductions – Gemma to introduce Ratu and Margin Media.
- #4: Mention stats from pre webinar poll. How many of them use social media for business already
- #5: ThankGemma,Mention the audienceMention we want to get it done in 30 minutesSocial Media – Should you be using it:In short YES
- #10: Our favourite platforms