Content Automation and Integration
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This document discusses various tools and strategies for automating and integrating online content to save time, build authority, and engage visitors. It recommends using tools like RSS, email, hashtags, and curation to segment and funnel content across multiple social networks and platforms. Specific automation tools mentioned include IFTTT, Hootsuite, YouTube/Facebook integration, and repurposing old content. The document cautions that over-automation can lead to becoming spammy or off-topic, so human curation is still important.
Content Automation and Integration
- 1. Content automation and integration @bmcd67
- 2. Why Automate? Save time Develop online persona Build trust and authority Drive traffic Engage visitors Convert
- 3. Sounds good but how? Establish digital diet Curation tools Use email and RSS to funnel content Mix original content with curated links Stay abreast of tools Twitter API changes
- 4. Think Daisy Chain Use RSS, email and lists to segment data Hashtags and other metadata to filter and funnel content
- 6. Curate, curate, curate Write great content and curate great content Curate content from Zite, Flipboard, Pinterest, Twitter, RSS feeds,
- 7. Buffer Schedule posts to Twitter, LinkedIn and Facebook pages Analytics and tracking Submit via email, dashboard or web widget
- 8. Reach likes, and shares tracked
- 10. IFTTT Recipes
- 11. Automate profiles, photos, etc. Archive content Archive content
- 12. NetworkedBlogs
- 15. Video Twitter, Facebook and Orkut integration Use playlists to select specific videos to share
- 16. YouTube Facebook App Create YouTube video gallery page on Facebook Share favorite videos
- 17. Sidebar Widgets YouTube SlideShare Twitter
- 18. Search RSS Twitter and Google search results have RSS feeds that can be displayed on website Search on keywords, hashtags, usernames, etc.
- 19. Repurpose Content Tweet Old Post WP plugin Feed tweets into curation stream and draw visitors
- 20. Old posts
- 21. In Post RSS Auto update 3rd-party posts in your blog post Add page to bookmark RSS
- 22. Tag it! Tag once, publish many Create pages, posts and other stacks of links that
- 23. Hootsuite Manage Facebook Pages Twitter LinkedIn YouTube Instagram Google+
- 24. Hootsuite Publisher Auto schedule Save drafts Plan and schedule messages Repeated promotions: events, webinars, contests, etc.
- 25. Roadmap
- 27. Case Study
- 28. Push to Twitter Photos shared are from search Response and engageme nt with bot
- 29. See who’s monitoring Large amount of responses for help Customer service channels
- 30. Employee tweets Post selective employee tweets to homepage
- 31. Be Careful Auto posting employee tweets to homepage Provides a view into company culture, personality and thought leadership
- 32. Worth it?
- 33. Don’t Just rely on automation and stay on cruise control Become Twitter Litter or annoying Stray off topic when building authority
- 34. Thank You! Slideshare: http://www.slidesha re.net/bmcd67 Find me as “bmcd67” cross the interwebs