Google Data Studio NC Tech 4 Good
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The document highlights Google Data Studio as a powerful, free tool for reporting and data visualization, emphasizing its ease of use with a familiar interface and templates. It outlines various applications, including web analytics, paid search, and social media tracking, while offering guidance on setup, data preparation, and sharing reports. The author, Brian McDonald, shares his expertise from over 15 years in digital marketing to encourage users to leverage this tool for enhanced reporting capabilities.
Google Data Studio NC Tech 4 Good
- 1. THE BEST F R E E TO O L YO U’R E NOT US ING
- 2. Brian McDonald Digital Native Page 2 Brian McDonald Digital Marketing Geek I’ve been building websites and digital campaigns for over 15 years. In my journeys I’ve been able to discover awesome tools and processes to automate processes and make data sing! I’m a married father of two great teenagers, proud Wolfpack alumni and AMA Triangle volunteer. twitter / @bmcd67 Skills Google Analytics Marketing Automation Digital Marketing Google Data Studio: The Best Free Tool You’re Not Using!
- 3. Why Use Google Data Studio Subtitle Here Page 3 Templates Google has sample templates and data to help you start Ease of Use No scary big data tool here! Familiar Google user interface and drag and drop tools make reporting easy. Power of Google Is there another FREE reporting tool that has Google engineering and support behind it? Community Large Google user base provides feedback to keep improvement and feedback loop full. Google Data Studio: The Best Free Tool You’re Not Using!
- 4. One Tool Does Fit All! You Get a Dashboard and You Get a Dashboard…. Google Data Studio: The Best Free Tool You’re Not Using! Page 4 01 Web Analytics Tie into Google Analytics for website analytics 02 Paid Search Real-time AdWords, Bing and other ad networks 03 Social Media YouTube, Facebook, LinkedIn and other social network stats 04 Lead Gen Track your leads and associated revenue, channels, partners 05 Content Marketing What content is being read/downloaded/viewed on my website? 06 Other Create custom reports off spreadsheet data or other custom data sources
- 5. How you can use it All this and more! Google Data Studio: The Best Free Tool You’re Not Using! Page 5 Links You can send links for any dashboard to your team Custom Reports Slice and dice your data for all your different users Security Ability to easily change who has access to any dashboard or report Controls Allow users to dynamically change data in the report Embed Using iFrame code you can put dashboards on your company internet or your website.
- 6. Reporting Process Yes, it’s just that easy! Google Data Studio: The Best Free Tool You’re Not Using! Page 6 Define Create a simple list of what you want to measure. Wireframe if necessary Data Source Connect your data source that will provide the data for your report. Test and Edit Make sure the data is displaying accurately and correctly. Adjust and troubleshoot if needed. Build Create, customize and develop the different reports in your dashboard Find Starting Point Template or blank slate, pick one and go! START FINISH STEP 01 STEP 02 STEP 03 STEP 04 STEP 05 STEP 06 Share Distribute via email link, embed in webpage or other ways.
- 7. What do you need to start? Subtitle Here Page 7 Google Account Google Data Studio only requires a Google account that you have with GMail, YouTube or any other Google property. Data Access Access to Google data sources (Analytics, AdWords, YouTube) or other data source. Questions to Answer Reporting is all about answering questions. What are you trying to learn or discover? Google Data Studio: The Best Free Tool You’re Not Using!
- 8. Metrics vs. Dimensions The X and Y of your report This is a Metric This is a Dimension Google Data Studio: The Best Free Tool You’re Not Using! Page 8 DIMENSIONS ARE TEXT FIELDS, LIKE BROWSER OR CITY. METRICS ARE NUMBERIC FIELDS, LIKE USERS OR SESSIONS. Metrics are always numbers. Dimensions can be any other kind of data, including unaggregated numbers, dates, text, and boolean (true/false) values. You can slice metrics by dimensions – for example, slicing number of Sessions by Source/Medium.
- 9. Prepping your data Save time and headaches Google Data Studio: The Best Free Tool You’re Not Using! Page 9 01. Correct Dates Format 02. Headers with Real Titles 03. Know Where to Slice Filters can be applied at page and report level to show nuggets or split out variances based on brand, channel, product line, market segment. The headers will be pulled in as field names on your report. You can change them though but it’s more work! Use either yyyy-mm-dd or yyyymmdd format for dates.
- 11. Start with Blank Report or Use Templates Master Presentation Page 11
- 12. Select Your Data Source Native Google App or Third-Party Data Master Presentation Page 12 Make sure you give your source a name!
- 13. Create Your Reports Drag and Drop accordingly Master Presentation Page 13
- 14. Segmenting Data
- 15. Audience Segments Google Data Studio: The Best Free Tool You’re Not Using! Page 15 Google Analytics Segments are defined in Google Analytics Data Synchronization Turn synchronization on/off to test in Google Analytics without changing your reports. Look at Behaviour Segments work best when tied to specific behaviors like goal conversions or downloads.
- 16. Filters Drill down to unique views Google Data Studio: The Best Free Tool You’re Not Using! Page 16 What is a Filter? Filters let you include or exclude data when a certain condition is met Filter Controls Allow users to select filters similar to changing date parameters
- 17. Sharing Reports
- 18. Sharing Don’t let your reports get lonely Google Data Studio: The Best Free Tool You’re Not Using! Page 18 Via Link Share by link in same fashion as a Google Doc. User Permissions View and edit level permissions similar to Google Doc sharing. Embedding Reports Embedded reports in another site or application lets you share it with a wide audience.
- 19. What else ? Thanks for coming! @bmcd67
Editor's Notes
- #2: Just Drag & Drop your image directly over placeholder, if image not fit properly then press Reset button from slides ribbon. For more info follow video tutorial link inside readme file.
- #17: You can apply filters to charts, groups, pages and reports.
- #19: No login is required to view a shared report. A Google login is required to edit a shared report. Sharing a report does NOT share direct access to any added data sources. Sharing a report doesn't automatically share any data sources. Data sources must be shared separately. Other people with whom you share can view or edit the report, even if you don't share its data source(s). Report editors can use the dimensions and metrics from added data sources to create or edit charts and controls in the report, even if you haven't shared those data sources with them. Embedding a report in another site or application lets you share it with a wide audience.