Internet marketing action plan
- 1. INTERNET MARKETING ACTION PLAN
- 2. Where to start? INTERNET MARKETING THAT WORKS KEY COMPONENTS 1. Web Presence (Design, SEO, Usability) 2. Search Engine Presence (Keyword Research, Link-Building) 3. Engagement (List-Building and Social Media) 4. Training (Article/ PR Marketing and Community Managers) 5. Web Analytics (Conversion Tracking)
- 3. Internet Marketing Action Plan INTERNET MARKETING THAT WORKS Phase One • Do Keyword Research • Start an optimized website/blog • Create optimized accounts with social networking sites such as Facebook, LinkedIn, Tweeter • Create optimized accounts with and upload media to communities such as Flickr and Youtube. • Assign/ Train writers and community managers • Integrate accounts using tools such as Hootsuite. • Set-up list building program ( Landing Page with Data Capture) • Establish baseline data. Set-up analytics/metrics tools
- 4. Internet Marketing Action Plan INTERNET MARKETING THAT WORKS Phase Two • Evaluate which tools are yielding results using analytics • Push Link-Building Efforts • Add an additional tools for engagement • Identify most loyal followers/fans and depending on resources, heighten engagement. Add more tools. • Monetize
- 5. Social Media Plan INTERNET MARKETING THAT WORKS FINE- TUNING THE PLAN • Plan to integrate each tool with the rest of the tools in your program • Plan how to measure the tool's success within your chosen analytics/metrics tool. • Research effective tactics and strategies for each tool, and investigate how your competitors are effectively using them. • Continuously review performance of community leaders and conversations.