Checklist 7 pro tips for creating the perfect linked in company page

The document provides 7 tips for creating an effective LinkedIn company page: 1) Add SEO terms to the description and specialties sections to help people find the page. 2) Use rich, updated cover images and banner images that reflect the company's accomplishments. 3) Include rich media like video on the careers page to showcase the employer brand and potentially reduce hiring costs. 4) Consider creating dedicated showcase pages for specific business lines or initiatives. 5) Feature relevant employee groups on the company page. 6) Prompt engagement with company updates by asking questions. 7) Use analytics to test update formats, topics, and frequencies and see what content performs best.