Linked as a Jobsearch tool
Download as PPTX, PDF1 like168 views
This document provides an overview of the professional social media platform LinkedIn. It discusses LinkedIn's profile as the world's largest professional network with over 400 million members worldwide. It also outlines how LinkedIn can be used as a marketing tool to build credibility and professional brand, generate leads for business, and find work or career opportunities through its various features.
Linked as a Jobsearch tool
- 1. DIGITAL MARKETING – PROJECT II A Project on LinkedIn Submitted By Neha Ghorad EPGDM - 1031415011 Shanti Business School Executive Batch 2014-2016
- 2. Company Profile LinkedIn connects the world's professionals by acting as a professional social networking website. With more than 400 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. Specialties : Online Professional Network, Jobs, People Search, Company Search, Address Book, Advertising, Professional Identity, Group Collaboration Website : http://www.linkedin.com Industry: Internet Type: Public Company Headquarters: California, US Company Size: 5001-10,000 employees Founded: 2003
- 3. Vision
- 4. Mission
- 5. LinkedIn - Important for Job Search The LinkedIn web-site allows the users to market and create their own “Brand” along with the other things in the job search toolkit, which contains the following data: Resume or CV Cover letter Research and Teaching statements Business card Website or blog Social media profiles: LinkedIn, Facebook, Twitter, YouTube
- 6. Revenue Sources LinkedIn is publicly held and has a diversified business model with revenues coming from member subscriptions, advertising sales, and talent solutions.
- 7. What’s trending on LinkedIn social media? Leadership iPad Cloud Computing Employee Engagement Online Advertising Self-esteem Web marketing Internal Communication Business Real Estate
- 8. Competitive Advantages of LinkedIn: 400 million reported users in over 200 countries & territories. Available in 20 Languages including English, French, German, Italian, Spanish etc. Their fastest growing demographics, students & recent college graduate, weigh in at over 30 million. 50+ million endorsement every week 2 new members added to LinkedIn every second. Over 3 million companies profiled at LinkedIn page. 33% of unique visits come from mobile app.
- 9. As a Marketing Tool: A well written profile can help boost the user their online presence LinkedIn has a very high search ranking on the web Professional use LinkedIn to share information Credibility counts—and LinkedIn can help the user to build it.
- 10. 8 Steps to Complete LinkedIn Profile
- 11. Personalize your headline Highlight only your professional experience— internships, jobs, etc.
- 12. Customer your LinkedIn url
- 13. Customize your website url
- 14. Ask for recommendations
- 15. Connect your twitter account with LinkedIn
- 16. Company page Every person that connects with that profile may potentially click on the users company name and be navigated to that company page. As every employee has the opportunity to promote the company, the user must take the advantage of such opportunity.
- 17. Product awareness Company pages on LinkedIn provide a section for talking about specific products. LinkedIn allows to add multiple products so each stands out.
- 18. 5 Steps to Company’s Pages A LinkedIn company page is the one page admist those on their various social network that calls for the most Professionalism. The page should be content full information about Company.
- 19. 1. Include Basic Information Go to Admin tool & Edit. Be sure to fine the description portion, as this will crucial in user understanding of the Company.
- 20. 2. Post Jobs The second tab on a company page is “Careers”. This feature allows the user to post openings at the Company. More Professional source.
- 21. 3. Include Product Company can various products on the company’s pages. Click on ‘Admin tools’ button again to reveal a new drop down menu.
- 22. 4. Promote Under the initial overview tab, LinkedIn allows you to promote your company through an ad campaigns. ‘Common Questions’ box.
- 23. 5. Measure Everything The forth tab on company page is “Analytics”. To track page view and unique visitors on the overall page and tabs. Click on Products and Service and follower of company. LinkedIn gives percentage for members visits. Which will be helpful in targeting and audience.
- 24. To generate leads for business: LinkedIn Answers
- 25. LinkedIn Applications Here, the user can go to add new and interesting apps that will improve the experience people have on the LinkedIn page If they’d like to add the company’s blog posts to their LinkedIn page, there’s an app for that
- 28. LinkedIn Direct Ads LinkedIn has an advertising program that can be used to drive new prospects to their landing page, LinkedIn group or other destination. The ads work the same way Google paid search ads work
- 29. LinkedIn Mobile
- 30. Publishing > Advertising Be Active Embed share buttons LinkedIn Today for Marketers
- 31. Why to Join? What does LinkedIn offers us?
- 32. Opportunity Realize your dream job Find work Be great at what you do
Editor's Notes
- #33: We think about economic opportunities in three distinct ways. For those who are unemployed, it's about finding work. For those who are gainfully employed, but uninspired by what they're doing, it’s about realizing your dream job For those who are already in their dream job, it’s about being great at that work and once you achieve greatness, it’s about giving back and sharing your insights and your perspective with others who aspire to be great as well.