How to Setup your LinkedIn Company Presence
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The document outlines how to effectively establish and manage a company's presence on LinkedIn, highlighting the importance of having a compelling profile, maintaining an active company page, and engaging with audiences through regular content updates. It details steps such as attracting followers, creating showcase and career pages, and leveraging analytics for optimization. Overall, it emphasizes the role of LinkedIn in promoting business opportunities and improving employer branding.
How to Setup your LinkedIn Company Presence
- 1. How to Setup your Company Presence on LinkedIn LinkedIn Confidential ©2014 All Rights Reserved
- 2. LinkedIn has become the definitive professional publishing platform and companies are an essential part Pulse Influencers SlideShareWriting on LinkedIn Company Pages
- 3. Whether or not you manage your company’s page, members are coming to it Member Profiles Jobs Content > 70M profiles have an active position tied to a Company Page 60% of traffic to Company Pages is from employee profiles Nearly all jobs are tied to a Company Page Job seekers come to the page wanting to know more about your company as an employer News on LinkedIn is usually tied to a company Members click to your Company Page to gain more news and insights about your Company
- 4. Whether or not you manage your company’s page, members are coming to it Member Profiles Jobs Content > 70M profiles have an active position tied to a Company Page 60% of traffic to Company Pages is from employee profiles Nearly all jobs are tied to a Company Page Job seekers come to the page wanting to know more about your company as an employer News on LinkedIn is usually tied to a company Members click to your Company Page to gain more news and insights about your Company >3.7MActive Company Pages
- 5. Unlock business opportunity with these 3 essential components of your company's presence on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved. 5 Company page Groups Career Pages Showcase Pages Employees Followers Group Members Influencer & Member Posts Company Updates Group Discussions Identity Networks Knowledge & Opportunities Jobs
- 6. Company Page ©2014 LinkedIn Corporation. All Rights Reserved. 6 Your destination to establish your company's identity and build relationships with the world's professionals Identity Your company’s profile to the world’s professionals Network Connect professionals and your employees to drive economic opportunity Knowledge Share content & opportunities to make professionals more productive & successful
- 7. Make the most of your company’s LinkedIn page presence ©2014 LinkedIn Corporation. All Rights Reserved. 7 Establish Establish your profile Attract Attract an audience Engage Engage through content Extend Extend your presence
- 8. ©2014 LinkedIn Corporation. All Rights Reserved. 8 Establish your profile Step 1
- 9. Establish your profile Include a compelling page description and hero image Create your profile Enter your company name and logo Connect your employees Encourage all your employees to list your company in their personal profiles
- 10. ©2014 LinkedIn Corporation. All Rights Reserved. 10 Attract an audience Step 2
- 11. Attract an audience Add a LinkedIn “Follow” button to your existing marketing collateral (e.g. your email signature, your company website) Invest in followers through “Follow” ads
- 12. ©2014 LinkedIn Corporation. All Rights Reserved. 12 Engage through content Step 3
- 13. ©2014 LinkedIn Corporation. All Rights Reserved. 13 Don’t just fill out your profile, maintain an active page 9/10 nearly 9 out of 10 members believe a Company should maintain an up-to-date Company Page on LinkedIn >2/3 of members believe that it would negatively affect their perception of a company if they didn’t maintain an active Company Page >1/2 of members stated they would be less likely to apply for a job and do business or purchase from a company that didn’t maintain an active Company Page
- 14. Engage through content Share daily news and insights in the form of company updates and Sponsored Updates to your followers and target audiences
- 15. ©2014 LinkedIn Corporation. All Rights Reserved. 15 Optimize & refine through analytics Activate your thought leaders to post & share their content Engage through content
- 16. Slideshare: Hub for Professional Content (PR, Employer Branding, Sales/Marketing, Lead Gen) • Upload presentations, documents, infographics, embedded videos • Content is easily integrated into LinkedIn (page updates, member profiles, etc) • Easily discoverable by search engines An Overview to Slideshare for Business http://www.slideshare.net/Slidesh are/an-overview-to-slideshare- for-business
- 17. ©2014 LinkedIn Corporation. All Rights Reserved. 17 Extend your presence Step 4
- 18. Extend your presence A dedicated page for aspects of your business with their own messages and audience segments to share with Showcase Pages A dedicated page to showcase your employer brand and serve relevant career opportunities to passive & active candidates Career Pages
- 19. ©2014 LinkedIn Corporation. All Rights Reserved. 19 Pages for subsidiaries and regions with distinct recruitment needs Affiliated Company Pages Extend your presence Further engage dialogue by highlighting relevant groups on your pages Featured Groups
- 20. ©2014 LinkedIn Corporation. All Rights Reserved. 20 Customize your pages for your global audiences Extend your presence
- 21. Better engage your different audiences globally through personalized content ©2014 LinkedIn Corporation. All Rights Reserved. 21 Add page admins for regional markets with local content to share Adjust the page name and description for each of the supported languages Publish updates targeted by geography and language preference 微软。我们将深入了解在雷德蒙德我们新开发部的工作空间。 如何微软开发部门改变了它的工作空间，并转化它是如 何工作 bit.ly – S.“索玛”Somasegar，微软开发部门的副总裁， 将您的最近改造的18号楼内为新的开放式布局之旅。 快来为你。做你喜欢。 在微软，我们帮助世界各地的人们和企业充分发挥其潜力。 我们做这个简单的任务来的生活每天都会通过我们的激情创造的技术和开发触及几乎所有类型 的客户的产品。 工作在微软让你有机会做的事情，使千百万人的生命，甚至数十亿，一个真正的区别。为了达 到你的全部潜力。 那么，为什么不仔细看看微软？我们认为你会发现惊人的事情真的就发生在这里。较少见 微软
- 22. Steps to extend your presence 1. Start with a Company Page and post content that spans marketing, talent recruitment, corporate, brand, local, and global level topics 2. Explore additional page options to extend your presence 1. For talent: Create a Career Page if you want a dedicated page to showcase your employer brand and serve relevant career opportunities to passive & active candidates 2. For marketing: Create a Showcase Page if you have a specific brand, business unit, or marketing initiative that wants its own voice on LinkedIn and resources to support a distinct page 3. For global companies: Add regional employees as admins to post locally relevant content for global audiences if they have content to share 3. Make your pages more effective 1. Affiliate Company Pages to your parent Company Page that represent parts of your business with distinct recruitment needs and regions that need a fully distinct page presence 2. Feature groups on your pages to further engage in dialogue around particular topics of interest ©2014 LinkedIn Corporation. All Rights Reserved. 22
- 23. Taking advantage of the full Company Page ecosystem - Microsoft ©2014 LinkedIn Corporation. All Rights Reserved. 23 Company Page Microsoft—1,613,276 Followers Computer Software 10,001+ employees Career Page Microsoft Career Page 4,245 jobs posted Featured Groups Be Future Ready 7,025 members Showcase Pages Office 13,025 followers See more Dynamics 11,205 followers Lync 4,625 followers Visual Studio 3,078 followers Affiliated Company Pages Skype See more Microsoft Nederland Yammer Inc.
- 24. ©2014 LinkedIn Corporation. All Rights Reserved. 24 Let’s get started.