Using facebook to generate new business new features for 2013 - dean de lisle - forward progress 2b
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This document appears to be from a webinar on using social media, particularly Facebook, for business purposes such as real estate. It introduces the presenter, Dean DeLisle, and his experience coaching over 75,000 people in social media. The webinar covers topics such as setting up a professional Facebook page for a business, engaging an online community through regular posting and interactions, and integrating social media into an overall marketing strategy.
Using facebook to generate new business new features for 2013 - dean de lisle - forward progress 2b
- 1. (877) 59 - COACH (592-6224) Attracting Buyers and Sellers with Facebook An Exclusive Webinar for Top Producers #SocialJack
- 2. (877) 59 - COACH (592-6224) REALTORS® Real Estate School
- 3. (877) 59 - COACH (592-6224) Getting Social A Social Media Marketing Series POWERED BY FORWARD PROGRESS
- 4. (877) 59 - COACH (592-6224) • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people a month • Trained and Coached over 75,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Your Social Media Coach
- 5. (877) 59 - COACH (592-6224) Please turn off your cell phone Close your email Remove all distractions Tune in and you will see the results quickly!
- 6. (877) 59 - COACH (592-6224) Questions area in task bar Type us a message so we know you got it Ask us anything throughout the class
- 7. (877) 59 - COACH (592-6224) YOU ARE HERE Social Networks – Where do you Stand?
- 8. (877) 59 - COACH (592-6224) The Issue with Social Networks Connections Postings Links Updates Website integration Controlled by People not Companies! #SocialJack
- 9. (877) 59 - COACH (592-6224) Blogs Articles Postings Status Updates Emails VideoPhoto Links Current Use of Social Network Communication? #SocialJack
- 10. (877) 59 - COACH (592-6224) Interactive People Respond Better Builds Trust Builds Community Viral Activity Sharing Why Online Social Networks? #SocialJack
- 11. (877) 59 - COACH (592-6224) You Your Company CAR City/Country Clubs Chambers Industry Clubs Organizations Charities Religious/Health Network Groups LinkedIn Groups Social Networks We Already Know #SocialJack
- 12. (877) 59 - COACH (592-6224) • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN” Social Networks We Already Know #SocialJack
- 13. (877) 59 - COACH (592-6224) Our Networks
- 14. (877) 59 - COACH (592-6224) • That Know YOU? • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean Sue Pat Mark Networking Beyond One-to-One How Many Contacts Do You Have That You Cannot See?
- 15. (877) 59 - COACH (592-6224) Our Networks
- 16. (877) 59 - COACH (592-6224) Interesting Facebook Stats • More than One Billion active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans Growing Numbers #SocialJack
- 17. (877) 59 - COACH (592-6224) What We Want
- 18. (877) 59 - COACH (592-6224)
- 19. (877) 59 - COACH (592-6224) How does Facebook compare to other social sites? Largest, most popular, “backyard barbecue” analogy More casual, friendly, lots of sharing Many applications LinkedIn: added Facebook-like features, but still more businesslike Twitter: shorter messaging (140 characters), integrates well with FB Blog: integrates well with FB using apps such as Networked blogs MySpace: still has not regained it’s original position or new identity Check www.quantcast.com for latest demographics & comparisons Facebook’s Place #SocialJack
- 20. (877) 59 - COACH (592-6224) Understand why people are spending time on the site Information or to be entertained Provide value (information) in a friendly, engaging style Avoid an overly “sales-y” approach Reciprocate! Build up others Set some guidelines, especially if working as a team Consistent tone and frequency Type of information you will share: video, links, updates, events, etc. Responsiveness Conversation and interaction, above all! Finding Your Facebook (Business) Voice #SocialJack
- 21. (877) 59 - COACH (592-6224) #SocialJack
- 22. (877) 59 - COACH (592-6224) 1. Cover Image 2. Profile Picture 3. Timeline 4. About Section 5. Apps 6. Highlights 7. Composer 8. Pinned Post 9. Friend Activity THE TIMELINE LAYOUT #SocialJack
- 23. (877) 59 - COACH (592-6224) 5 Steps to a Successful Online Community Building using Facebook #SocialJack
- 24. (877) 59 - COACH (592-6224) Step 1 – Look Good Complete Profile Be Clear What will you do for others? Why & How? What do you wantneed? What value will you provide?
- 25. (877) 59 - COACH (592-6224) COVER IMAGE #SocialJack
- 26. (877) 59 - COACH (592-6224) •180 x 180 pixels – gets resized to 32 x 32 pixels •Follows you around Facebook and the Web •Should be your logo, brand, product or spokesperson •If your brand is you, use a headshot •Can be creatively combined with your Cover Image PROFILE PICTURE #SocialJack
- 27. (877) 59 - COACH (592-6224) COMBINING PROFILE PICTURE & COVER IMAGE #SocialJack
- 28. (877) 59 - COACH (592-6224) Step 1 – Look Good
- 29. (877) 59 - COACH (592-6224) Step 1 – Setup Correctly
- 30. (877) 59 - COACH (592-6224) • Take time to choose the right page type- best info collected! • Choose page name carefully—can’t change it later! • Most companies use a logo for their “photo”; if you are a solopreneur, a photo may be appropriate • Need a “square” logo to avoid choppy look • Fill in info completely, include hours of operation, web site, phone • Unique selling proposition – Value - why should someone “like” you • “Think like Google” – the importance of key words for SEO • Choose the right tabs, get rid of those you don’t use • After 25 fans, claim custom URL: visit http:facebook.com/username “Nuts and Bolts”: Tips for Success
- 31. (877) 59 - COACH (592-6224) Facebook Page
- 32. (877) 59 - COACH (592-6224) Facebook Page YOUR KEYWORDS GO HERE
- 33. (877) 59 - COACH (592-6224) Step 2 – Get Found
- 34. (877) 59 - COACH (592-6224) Step 2 – Get Found Place in your email signature Place and link your websites Link Your Other Social Network Sites Place on all signage Partner with others Anywhere you can!
- 35. (877) 59 - COACH (592-6224) Step 3 – Training the Team to “Be” 1. Be active 2. Behave - responsible 3. Be in Community 4. Be Social 5. Be Efficient - Online only 20 Minutes a Day #SocialJack
- 36. (877) 59 - COACH (592-6224) Your Social Results Plan #SocialJack
- 37. (877) 59 - COACH (592-6224) Step 4 – Connecting Invite your friends Invite your email contacts Share and ask Promote Weekly routine Monthly routine
- 38. (877) 59 - COACH (592-6224) Step 4 – Connecting Plus Every 30 Days – Invite ALL NEW PROSPECTS AND CLIENTS
- 39. (877) 59 - COACH (592-6224) Step 5 – Interaction #SocialJack
- 40. (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups 2 Exchanges Maximum then Transfer them Offline!
- 41. (877) 59 - COACH (592-6224)
- 42. (877) 59 - COACH (592-6224)
- 43. (877) 59 - COACH (592-6224) Facebook Page - Likes
- 44. (877) 59 - COACH (592-6224)
- 45. (877) 59 - COACH (592-6224) New Facebook Course +
- 46. (877) 59 - COACH (592-6224) https://facebook4realtors.eventbrite.com/ USE PROMO CODE: CAR1010 $297 value for $119!
- 48. (877) 59 - COACH (592-6224) www.ForwardProgress.NET #SocialJack