LinkedIn Overview for IPN
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This document discusses how to manage your professional identity and growth on LinkedIn. It outlines three classifications of social networks based on their purpose (identity, relationships, activities). It then focuses on LinkedIn, describing it as a professional network for colleagues and business contacts to develop their professional identity, connections, and insights. The document provides tips on how to optimize a LinkedIn profile, including claiming your professional identity, connecting with others, and gaining endorsements and recommendations. It also discusses using LinkedIn groups, publishing content, and premium subscriptions to enhance your professional identity and network.
LinkedIn Overview for IPN
- 1. MANAGING YOUR PROFESSIONAL IDENTITY & GROWTH
- 2. Asif Makhani Director of Search LinkedIn | Internet | SF Bay Area Connections: 500+
- 3. Three classifications of social networks Identity Relationships Activities Social Utility Friends, Family & Colleagues Status, Social Gaming & PhotoSharing Public Communications Fans & Followers Real Time Micro-blogging Professional Network Colleagues & Business Contacts Professional Identity, Connections & Insights
- 4. The casual utility Mass audience, socially engaging Core use cases: Games, photos, sharing, event planning In the context of LinkedIn: Very different environments Overlap in participants, but not in intent
- 5. The public broadcast platform Ability to disseminate and/or track information Real time, trending, celebrity appeal In the context of LinkedIn: When sharing an update on LinkedIn, members may check a box to publish the update via their Twitter handle, as well Content published out to amplify professional message
- 6. The professional network MISSION: Connect the world’s professionals to make them more productive and successful Provide ability to own and manage one’s own professional identity Curate professional content Turn relationships and information into business opportunity
- 7. The world’s largest professional network As of December 31, 2013 277M+Members Worldwide Growing at more than two members per second 3.5M 90% Company Pages Fortune 100 companies use LinkedIn Talent Solutions to hire
- 8. Create economic opportunity for every member of the global workforce Our vision
- 9. Create economic opportunity Realize your dream job Find work Be great at what you do
- 10. For our members The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
- 11. The professional profile of record Identity
- 12. Professional identity ecosystem Claim your piece of digital real estate 12
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- 21. Profile tips: bring your professional story to life 1. Understand your audience • Whose attention are you trying to get? 2. Help your audience find you • Professional Photo • Personalize your profile URL • Write a creative headline 3. Tell your story • Write a summary • Share your past and present work experience • Upload rich content (photos, presentations, videos) 4. Remove Buzzwords • Use active languages, tie words to actual results 5. Let your network speak for you • Get Recommendations and Endorsements 21
- 22. Connect all of the world’s professionals Networks
- 23. Connects talent with opportunity at massive scale
- 24. Insights Be great at what you do 2B+Network Updates Viewed Weekly1M+ Professional Groups1.5M Unique Publishers
- 25. Connections Context LinkedIn Homepage Your professional dashboard 25
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- 32. GroupsSlideShare InfluencersPulse The definitive professional publishing platform Knowledge
- 33. Context Professional insights and knowledge sharing Your essential source for business intelligence
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- 35. Pulse: Marketing & Advertising News for specific industries Top news Latest stories Timeless insights
- 36. LinkedIn Groups Industry Connectedness 1stDegree CXO Connections Join Groups to expand your network, learn about specific topics and uncover new leads
- 37. Utilize Groups 37 Join many Participate in a few Run one Groups IT ProsReal Estate Fashion
- 39. Premium: Enhance your professional identity Who’s viewed my profile • See the last 90 days (vs the last 5 people) Analytics • Trends, top keywords,… Network visibility • 35x more profiles • 3rd degree & group 39
- 40. Premium: Search Features Fine-tune your search – Additional search filters Stay on top of your search • Saved searches w/ alerts 40
- 41. Sameet Gupta Job Seeker Mumbai, India Diana Leeds Business Development Director Greater Chicago Area | Consumer Goods Premium Subscriptions Enhanced targeting by customer segment Recommended subscription for the individual
Editor's Notes
- #7: Our mission: Connect the world's professionals to make them more productive and successful.Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
- #8: We’re making great strides toward our mission:LinkedIn has over 277 million members, and we’re now adding more than two members per second. This is the fastest rate of absolute member growth in the company’s history. Sixty-six percent of LinkedIn members are currently located outside of the United States.LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 90 of the Fortune 100 companies.We are approaching 3.5 million active LinkedIn Company Pages.[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]LinkedIn operates the world’s largest professional network on the Internet with more than 277 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. Sixty-six percent of LinkedIn members are located outside of the United States. There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
- #10: We think about economic opportunities in three distinct ways. For those who are unemployed, it's about finding work. For those who are gainfully employed, but uninspired by what they're doing, it’s about realizing your dream jobFor those who are already in their dream job, it’s about being great at that work and once you achieve greatness, it’s about giving back and sharing your insights and your perspective with others who aspire to be great as well.
- #12: The professional profile of record: enabling our members to connect, find and be found
- #22: To create a powerful personal brand on LinkedIn, you need to understand your audience. Ask yourself whose attention you’re trying to get and tailor your LinkedIn profile to speak to them.
- #23: Connecting all of the world’s professionals, all 600 million knowledge workers and increasingly students or pre-professionals
- #37: Do branch out and make new connections outside of your comfort zone. Just because you're in accounting doesn't mean you should only join accounting related groups. Is your territory the Bay Area? Do a search for "bay area" related groups for professionals. Do you have a passion for the environmental issues? Join a group like Green (http://is.gd/1dNAbL) on LinkedIn so you can show your support of green business practice and network with other people that are just as passionate about those issues. Do you love your iPhone or your new iPad? Join a group like the iPhoneiPad Group on LinkedIn (http://is.gd/yItAts) where you can learn tips and ways to customize your gadgets from other fanatics. Joining different or new professional circles will help you meet other people and also open the door to other opportunities. Look at groups like mini conferences where you can learn about business topics you're interested in or curious about.
- #38: When it comes to Groups… Join many. There are more than 2.1 million groups on LinkedIn, and you can set up daily or weekly Group digests. Join recruiting groups to stay up to speed on your job, or join groups that are relevant to your key talent pools—whether they’re focused on industry, role or function. They’ll help you keep your finger on the pulse of the market. Participate in a few. Get involved in a few select groups to brand yourself as an expert. Again, it’s all about building your personal brand as a recruiter. Don’t just post an open job or plug for your company here or there—when you participate, make sure it counts. Post thoughtful questions, articles the group might like, and unbiased responses to their conversations. Run one. We’ve seen our customers create groups about their companies, their industries, functional areas or niches in which they’re particularly strong—and they use these groups for employment branding, pipeline building, and even sourcing. Figure out what’s best for your company and your recruiting strategy, and go for it. And don’t forget to promote and drive traffic to your group once you’ve created it—link to it from your career page and your profile, and encourage your recruiters to do the same.