Pleasanton Chamber of Commerce
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This document provides an overview and agenda for using LinkedIn effectively. It discusses building a strong LinkedIn presence through a professional profile, engaging with customers by sharing content and updates, and staying informed using LinkedIn's publishing and group features. The key benefits of LinkedIn for personal branding, search engine optimization, business opportunities and job prospects are outlined. Guidelines are provided for sharing different types of content updates and posts to engage connections and followers.
Pleasanton Chamber of Commerce
- 2. Lana Khavinson LinkedIn The Power of LinkedIn
- 3. 1. LinkedIn overview – setting the stage 2. How to build your presence on LinkedIn and why it matters 3. Engaging with customers 4. Staying informed Agenda
- 5. Connect the world’s professionals to make them more productive and successful Our mission
- 6. Source: Mindset Divide Research, TNS, September 2012. Personal Networks Professional Networks Career info Updates on brands Industry Trends Info on friends Info on personal interests Entertainment updates 1 2 3 “Spend Time” “Invest Time” Top 3 content types expected on each network Professional mindset is ideal for brand education
- 7. Building Your LinkedIn Presence
- 8. Why does having a LinkedIn Profile matter? Personal Brand SEO Goodness Business Oppts Job Oppts
- 9. Add a professional photo to drive clicks 1 More views with a profile photo than without 14x
- 10. Include an engaging headline 2 - Explain what it is you do - Include terms for which you want to be found - Show your passion Multimedia & Emotion Architect
- 11. Tell your story3 - Write in 1st person - Focus on accomplishments & aspirations - Go past 40 words to tell your story - Include keywords, not buzzwords
- 12. Detail your work experience 4 More profile views than those without 12x
- 13. 5 Bring your story to life - Include videos, images, presentations, website links etc…
- 14. Let your profile speak for you 6 - Gather recommendations from customers, partners, past employers, business contacts - Add your skills and get endorsed for them
- 15. Include Volunteer Experiences & Causes 7 More profile views than those without 6x
- 17. On LinkedIn, it’s not just about who you know Friends Alumni Family Business Contacts Colleagues
- 18. It’s also about who your connections know Friends Alumni Family Business Contacts Colleagues
- 19. Add connections: you never know who will bring you your next big opportunity Friends Alumni Family Business Contacts Colleagues
- 20. On average, every new connection means 110 new second degree connections
- 21. As you meet new business contacts through events, business meetings, etc. Connect with them
- 22. Get suggestions on people you may want to connect with using People You May Know
- 23. Or, find the exact person you’re looking for with LinkedIn advanced search
- 24. When you’re ready to connect with someone, be personal
- 25. When making a connection request, add a personal note to give extra context and break the ice Hi Paul, It was so great to meet you at last night’s… - Alexandra Watkins Small Business Segment Director at StudioMoon
- 26. See if a mutual connection can make an introduction or introduce yourself through inMail
- 27. Find a common group and join the discussion
- 29. 7Xmore page views vs. jobs pages JOBS CONTENT Content pages receive
- 30. 1. Status Update 1. Published Posts 1. Company Page Updates Three ways to share content:
- 31. 1. Status Update 1. Published Posts 1. Company Page Updates Three ways to share content:
- 32. Once your profile is in great shape, start engaging with your network by sharing updates Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… 32
- 33. Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… 33 Sharing updates lets you share info that you find interesting and presents you as a thought leader in your space
- 35. Share news, blog posts, thought starters…
- 36. Include images, video, SlideShare and more
- 37. Alexandra Watkins published Before you know it, your amazing updates will mark you as someone in the know - someone that your network can count on for the latest and greatest Ben Metzker Great post, Alexandra. Thanks for sharing!
- 38. And it only gets better! As people like, comment, and share your updates - your viral reach will continue to grow POST
- 39. “With LinkedIn’s help, I established the credibility needed to launch my business.” Alexandra Watkins Brand name expert, Author 39
- 40. 1. Status Update 1. Published Posts 1. Company Page Updates Three ways to share content:
- 41. Publish Long Form Posts
- 44. Published posts are not the same as status updates Share links, articles, images, quotes or anything else your followers might be interested in Deeply explore topics that matter to you, then watch the comments to see your impact UPDATES PUBLISHING
- 45. Tips for publishing posts Remember your audience, who you want to reach Add images that stand out Be authentic, write about what you know Create a catchy headline
- 46. Members engage with posts in a number of ways 1 Posts are shared with connections and followers in their feed 2 People can like, comment, share– so more people see it 3 Members can follow you in order to see more posts 4 Posts become part of your permanent profile
- 47. Give your leadership a voice with posts
- 48. 1. Status Update 1. Published Posts 1. Company Page Updates Three ways to share content:
- 49. Bring your company to life
- 50. Post compelling content to engage with followers
- 51. See what others are doing to get ideas…
- 52. The updates that get the most action Fun facts and quotes Employment branding and career opportunities Tips and best practices Company branding: inside looks and interviews
- 53. Amplify your message with Sponsored Updates
- 54. Amplify your message with Sponsored Updates
- 55. Amplify your message with Sponsored Updates
- 57. Members Current members 540 Connections Unique 1st degree connections 201,863 Why is it important for your employees to have great LinkedIn profiles? Employees Monthly viewers of employees profiles 14,876
- 58. Encourage employees to get on LinkedIn Engage with Company Page content & posts Amplify employee posts through Company Page & externally Post status updates and long form posts Encouraging executive & employee engagement is the secret sauce to increasing reach
- 59. Staying Informed
- 60. The definitive professional publishing platform Stay Informed GroupsSlideShare Influencers & Publishing Pulse
Editor's Notes
- #27: How do you start a conversation? Groups is 1 great way Introduction via connection Messaging Getting introduced by mutual connection
- #53: Specific to Company Page
- #54: Specific to Company Page
- #55: Specific to Company Page
- #56: Specific to Company Page
- #58: Sample company, fewer than 400 employees with LinkedIn profiles. BUT, they are generating more than 9,000 profile views a MONTH and have a unique network of nearly 130,000 first degree connections. Every profile view is a potential brand impression for your company when your employee has a great profile (or, doesn’t).